Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Google Ads
Using AdWords’ New ‘Responsive Ads’ Format

February 1, 2017 • Robert Brady

As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January ...
Marketing & Advertising
Real-time Pricing Affordable for Smaller Merchants

January 22, 2017 • Gagan Mehra

Most retailers change product prices infrequently. But larger companies, such as Amazon, Jet, and Sears, continually adjust prices in real time. Now smaller merchants can also benefit from real-time pricing and promotions.
Email & Text Marketing
Understanding Email and Data Appends, for Marketing

January 18, 2017 • Carolyn Nye

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how ...
Content Marketing
Content Marketing May Boost Customer Lifetime Value

January 15, 2017 • Armando Roggio

Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
Content Marketing
5 Content Marketing Ideas for February 2017

January 12, 2017 • Armando Roggio

February 2017 could be a good month for content marketers, thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
Google Ads
Using Demographic Targeting in AdWords

January 9, 2017 • Robert Brady

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...
Marketing & Advertising
5 Questions to Answer before You Advertise

January 3, 2017 • Armando Roggio

For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad ...
Influencers & Affiliates
After 20 Years in Affiliate Marketing, 5 Rules for Success

January 2, 2017 • Carolyn Kmet

After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best ...
Influencers & Affiliates
3 Influencer Marketing Ideas for 2017

December 28, 2016 • Vanessa Penagos-Pino

Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in ...
Content Marketing
Shoppers Relying on Mobile-friendly Content

December 26, 2016 • Armando Roggio

Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest ...
Social Media
6 Steps to Plan Social Media Ads for 2017

December 20, 2016 • Michael Stancil

With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at ...
Marketing & Advertising
Planning Post-holiday Ecommerce Revenue

December 19, 2016 • Armando Roggio

The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ...
Social Media
10 Exceptional Social Media Campaigns in 2016

December 19, 2016 • Sig Ueland

An exceptional social media campaign can generate real results for a brand, whether the goal is to create buzz, promote a product, or raise awareness for a cause. Here is a ...
Email & Text Marketing
4 Ways to Jumpstart Email Marketing for 2017

December 18, 2016 • Carolyn Nye

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017. 1. Nurture New Subscribers During ...
Influencers & Affiliates
Affiliate Marketing Results for Black Friday, Cyber Monday 2016

December 12, 2016 • Carolyn Kmet

Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017. AvantLink is an affiliate marketing network for over 500 retailers.
Content Marketing
5 Content Marketing Ideas for January 2017

December 11, 2016 • Armando Roggio

From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act ...
Content Marketing
5 Ecommerce Content Marketing Trends for 2017

December 8, 2016 • Armando Roggio

In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on ...
Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory

December 7, 2016 • Michael Stancil

The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
Google Ads
3 AdWords Reports to Run before the New Year

December 6, 2016 • Robert Brady

Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in ...
Email & Text Marketing
5 Email Marketing Errors to Avoid This Holiday Season

November 21, 2016 • Carolyn Nye

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall ...
Marketing & Advertising
5 Co-op Advertising Tips for Retail Businesses

November 17, 2016 • Armando Roggio

Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion. The thinking goes that when a retailer, like an online store, promotes ...
Marketing & Advertising
3 Ways to Acquire Customers on Social Media

November 15, 2016 • Vanessa Penagos-Pino

Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,
Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare

November 13, 2016 • Michael Stancil

Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
Content Marketing
5 Content Marketing Ideas for December 2016

November 9, 2016 • Armando Roggio

Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain ...
Google Ads
How to Identify a Competitor’s IP Address

November 7, 2016 • Robert Brady

In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click ...
Email & Text Marketing
Google ‘Email Markup’ Helps Transactional Emails Stand Out

October 28, 2016 • Armando Roggio

An informed customer is often a happy customer. Online shoppers expect to hear from merchants when an order is received and shipped. And most merchants dutifully send adequate order confirmation ...
Marketing & Advertising
5 Ways to Promote a New Online Store

October 26, 2016 • Armando Roggio

A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. So if you want ...
Influencers & Affiliates
A Strategy to Retain Affiliates, for Affiliate Marketing

October 26, 2016 • Carolyn Kmet

There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing ...
Marketing & Advertising
Google AdWords Ad Rank Impacts PPC Success

October 20, 2016 • Armando Roggio

Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each ...
Email & Text Marketing
4 Ways to Beef Up an Email Subscriber List

October 18, 2016 • Carolyn Nye

One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An ...

« Previous 1 2 3 … 27 28 29 … 66 67 68 Next »