Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Content Marketing
Using Product Content to Boost Conversions

March 28, 2017 • Armando Roggio

The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
Social Media
15 Social Media Updates for Merchants

March 27, 2017 • Sig Ueland

By following updates on social media platforms, brands can discover new features to run all aspects of a business. Here is a list of recent updates from social media platforms.
Marketing & Advertising
3 Ways to Use the AdWords Keyword Planner

March 22, 2017 • Armando Roggio

Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ...
Email & Text Marketing
Study: Email Marketers to Focus on 4 Key Areas in 2017

March 20, 2017 • Carolyn Nye

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and ...
Content Marketing
For Content Marketing Ideas, Try BuzzSumo

March 16, 2017 • Armando Roggio

BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
Google Ads
‘Engagement on Facebook’ a New Custom Audience to Target

March 15, 2017 • Robert Brady

Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this ...
Social Media
Pinterest: 7 Tips to Promote Your Ecommerce Business

March 13, 2017 • Armando Roggio

Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...
Content Marketing
5 Content Marketing Ideas for April 2017

March 7, 2017 • Armando Roggio

In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
Content Marketing
Build Your Content Marketing Stack

March 5, 2017 • Armando Roggio

A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
Influencers & Affiliates
For Affiliate Marketing Success, Know Your Affiliates

March 2, 2017 • Greg Hoffman

Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify ...
Social Media
12 Tools for Snapchat Marketing

February 27, 2017 • Sig Ueland

Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,
Social Media
13 New Social Media Tools for 2017

February 21, 2017 • Sig Ueland

Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017. There are tools to generate and curate content, launch and measure ...
Email & Text Marketing
To Optimize Email Marketing, Test These 3 Elements

February 16, 2017 • Carolyn Nye

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply ...
Email & Text Marketing
Using Triggered Emails for B2B Ecommerce

February 14, 2017 • Lori McDonald

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s ...
Business
17 WordPress Plugins to Create Content

February 13, 2017 • Sig Ueland

The right set of WordPress plugins can help create content that engages readers and drives traffic. Here is a list of plugins to help create content for your WordPress website. There ...
Marketing & Advertising
2017 Ecommerce Marketing Checklist

February 12, 2017 • Armando Roggio

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the ...
Marketing & Advertising
Innovative Marketing Relies on Guessing

February 9, 2017 • Armando Roggio

As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with ...
Content Marketing
5 Content Marketing Ideas for March 2017

February 8, 2017 • Armando Roggio

Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
Social Media
Designing Pinterest Posts That Encourage Clicks

February 3, 2017 • Armando Roggio

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...
Marketing & Advertising
User-generated Content Drives Awareness, Sales

February 2, 2017 • Vanessa Penagos-Pino

Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts,
Influencers & Affiliates
Affiliate Marketing: Time to Adopt Attribution Rules?

February 1, 2017 • Greg Hoffman

Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little ...
Google Ads
Using AdWords’ New ‘Responsive Ads’ Format

February 1, 2017 • Robert Brady

As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January ...
Marketing & Advertising
Real-time Pricing Affordable for Smaller Merchants

January 22, 2017 • Gagan Mehra

Most retailers change product prices infrequently. But larger companies, such as Amazon, Jet, and Sears, continually adjust prices in real time. Now smaller merchants can also benefit from real-time pricing and promotions.
Email & Text Marketing
Understanding Email and Data Appends, for Marketing

January 18, 2017 • Carolyn Nye

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how ...
Content Marketing
Content Marketing May Boost Customer Lifetime Value

January 15, 2017 • Armando Roggio

Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
Content Marketing
5 Content Marketing Ideas for February 2017

January 12, 2017 • Armando Roggio

February 2017 could be a good month for content marketers, thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
Google Ads
Using Demographic Targeting in AdWords

January 9, 2017 • Robert Brady

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...
Marketing & Advertising
5 Questions to Answer before You Advertise

January 3, 2017 • Armando Roggio

For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad ...
Influencers & Affiliates
After 20 Years in Affiliate Marketing, 5 Rules for Success

January 2, 2017 • Carolyn Kmet

After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best ...
Influencers & Affiliates
3 Influencer Marketing Ideas for 2017

December 28, 2016 • Vanessa Penagos-Pino

Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in ...

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