Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

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Social Media
eCommerce Marketing: Use Email, Blogs and RSS Together

December 1, 2005 • Paul Chaney

Think of things that just naturally go together and what comes to mind? Peanut butter and jelly for one, ham and cheese for another. How about a hammer and nails or a table and chairs? In terms of online marketing, two strategies go together equally as well: email and blogs. Email is t...
Marketing & Advertising
Use Google’s Site Targeting

December 1, 2005 • PEC Staff

Google advertisers, rejoice! If you ever wished you could pick and choose which sites across Google AdSense network your ads will appear, now you can! In a recent development, Google AdWords introduced a new advertising model called Site Targeting, which gives you the ability to target...
Marketing & Advertising
Google AdWords: 3 Ways to Improve Your ROI

December 1, 2005 • Mat Greenfield

We manage a number of Google AdWord accounts for our clients, and I almost always find the same problems when we take over a new account. So “from the trenches”, here are 3 key principles that will help you have a prosperous new year with your Google AdWords. Split Test Your Ads Googl...
Social Media
Blogs Are One Way to Get Consumers

November 1, 2005 • Paul Chaney

Are you “stuck on style?” If so, you may already be a fan of online retailer’s blog, Flypaper. Those three words describe the audience Bluefly, a discount women’s apparel e-tailer, is attempting to attract via the blog: women who care about fashionable clothing but who do not want to pa...
Marketing & Advertising
Search Engine Indexing with Sitemaps

October 1, 2005 • PEC Staff

One of the most common problems ecommerce websites have with rankings is that portions of their websites are not included in the search engines. The cause can be any of a variety of reasons that range from complicated URL strings to slow server response or lack of a proper internal link...
Social Media
Ten Things to Consider Before You Blog

September 1, 2005 • Paul Chaney

You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...
Marketing & Advertising
Basics of Search Engine Optimization

September 1, 2005 • PEC Staff

Understanding how can you get a substantial increase in "free" website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid indexing it or to not i...
Social Media
Blogging: Your Kids Do It, and Your Business Should Too

August 1, 2005 • Paul Chaney

Doubtless, you have heard the term "blog." Bloggers, as they are called, have been credited with bringing down key political and media figures like former Senate Majority Leader Trent Lott and CBS news anchor Dan Rather. Your teenager might use a blog as a way to chronicle his or her d...
Email Marketing
Words and Phrases that Trigger Some Spam Filters

December 3, 2002 • Dr. Ralph F. Wilson

I built this list of some 250 words and phrases from two spam filter lists. It is not complete. I have left out porn trigger words. Most spam filters work on a point system, so that the occurrence of just one "spam phrase" probably won't trigger rejection -- except some which the filter considers notorious.
Email Marketing
A Simple Way to Format HTML E-Mail Newsletters

January 1, 2000 • Dr. Ralph F. Wilson

I hesitate to provide a guide to formatting HTML e-mail for one reason: there's little else about this on the Web, and the article is likely to produce a torrent of phone calls and e-mail inquiring about further details.