Category

Amazon & Marketplaces

In an ecommerce world increasingly dominated by Amazon and other huge marketplaces, we address how independent merchants can best use those channels to grow their businesses and brands. We analyze selling tools, listing optimization strategies, multichannel selling options, back-office efficiencies, pros and cons, common mistakes, and much more.

Amazon & Marketplaces
Get Ready for a Marketplace Bloodbath

June 9, 2021 • Armando Roggio

As the retail industry continues its digital transformation, consumer brands and traditional retailers are churning out Amazon-like marketplaces that could lead to new battles over products and customers. Oriental Trading Company, Inc., a discount party-supply chain, recently announced that it would launch an online marketplace.
Amazon & Marketplaces
How to Use Terapeak for eBay 2021

May 12, 2021 • Armando Roggio

The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. eBay acquired Terapeak in 2017, rolling the analytics tool into its Seller Hub and eventually making its product research function free to use. eBay sellers can look up individual products or product categories, discover sell-through rates, average prices, shipping costs, and more.
Amazon & Marketplaces
Walmart Expands Marketplace, Challenging Amazon

March 25, 2021 • Marcia Kaplan

Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce.
Amazon & Marketplaces
Everything to Know about Amazon Marketplace Sellers

January 28, 2021 • Marcia Kaplan

Amazon marketplace sellers are diverse, spanning many countries, age groups, and reasons for participating. What follows is a summary of demographic and psychographic data about sellers.
Amazon & Marketplaces
Amazon Marketplace Sellers Are Attractive Acquisition Targets

December 20, 2020 • Marcia Kaplan

Buyouts of Amazon marketplace sellers are booming. Aggregators are scooping up successful small sellers and creating large and lucrative portfolio companies. The acquisitions are mostly fueled by angel, venture capital, and private equity funding.
Amazon & Marketplaces
Understanding Amazon’s ‘Brand Health’ Initiative

December 17, 2020 • Phil Masiello

Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Amazon & Marketplaces > Merchant Voice
My response to negative Amazon reviews

October 27, 2020 • Richard Stubbings

In last month's post, I described instances of giving preference to an Amazon customer rather than one from my own site. I hated that. It is one of the reasons I scaled down my Amazon listings. For me, customer service is paramount. It is one thing an independent retailer can do better than the large box shifters.
Amazon & Marketplaces
Winners on Prime Day 2020? Non-Amazon Sites

October 19, 2020 • Marcia Kaplan

Amazon’s delayed 2020 Prime Day event ran for two days — October 13 and 14 — as it did last year. While it does not release total revenue for Prime Day, Amazon touted in 2019 that Prime Day sales exceeded the prior year’s Black Friday and Cyber Monday sales combined. This year Amazon did not make such a claim.
Amazon & Marketplaces
Can Walmart+ Compete with Amazon Prime?

October 11, 2020 • Marcia Kaplan

Walmart launched its premium subscription Walmart+ on September 15. The service offers unlimited free deliveries on orders over $35, up to a five-cent per gallon discount on gas at Walmart and Murphy fuel stations (Sam’s Club stations will be added shortly), and scan-and-go purchasing at any of its physical stores.
Amazon & Marketplaces
Amazon Best Sellers in the Home Office Furniture Category

October 8, 2020 • Raphaël Menesclou

The demand for home office furniture has exploded since the beginning of the pandemic. Given how many companies are considering making remote work permanent, the "Home Office Furniture" category on Amazon is worth looking at closely.
Amazon & Marketplaces
25 Top Amazon Marketplace Sellers Based on Number of Reviews

August 31, 2020 • Sig Ueland

Reviewing the top sellers on Amazon's marketplace could provide ideas on products, descriptions, and customer service. Here is a list of top sellers on the Amazon marketplace based on the number of reviews.
Amazon & Marketplaces
Amazon, with Demand Surging, Transitions FBA

July 30, 2020 • Marcia Kaplan

Amazon is experiencing a dilemma that other ecommerce companies wish they had: a demand that exceeds supply chain infrastructure. In a note in mid-July, Amazon told sellers using Fulfillment by ...
Amazon & Marketplaces
Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

July 10, 2020 • Eric Bandholz

What's the most competitive product on Amazon? Smartphone cases. What does Matt Altschul's company, Smartish, sell? Smartphone cases. And it thrives. I spoke with Altschul recently about Amazon, phone cases, and custom manufacturing, among other topics.
Amazon & Marketplaces
20 Top Private Label Brands from Amazon

June 29, 2020 • Sig Ueland

Here is a list of top private label brands from Amazon. The brands are sorted by the total number of customer reviews, as on average 3 to 5 percent of units sold generate reviews for these brands. I also used the Jungle Scout Chrome extension for additional research.
Amazon & Marketplaces
Side Project for Amazon Sellers Attracts 250,000 Customers, 150 Employees

May 11, 2020 • Eric Bandholz

Five years ago Greg Mercer developed a spreadsheet to estimate how well products on Amazon were selling. He launched it as a "fun, side project." That project is now Jungle Scout, with roughly 250,000 worldwide customers and 150 employees.
Amazon & Marketplaces
Amid Covid-19, Amazon’s Q1 2020 Earnings Confirm Ecommerce Dominance

May 7, 2020 • Marcia Kaplan

On April 30 Amazon announced its 2020 first-quarter results. As anticipated, its total earnings for the three months ended March 31 were exceptionally strong — about $33 million an hour in sales.
Amazon & Marketplaces
How Sellers Overcome FBA’s Covid-19 Shipping Restrictions

April 2, 2020 • Manish Chowdhary

Less than two weeks ago, Fulfillment by Amazon announced a freeze until April 5 on receiving "non-essential" inventory. Moreover, many sellers with non-essential FBA inventory have seen customer deliveries pushed up to a month. Having no access to the FBA program, some sellers could lose an entire month of revenue.
Amazon & Marketplaces
Rethink Your Amazon Business after Covid-19

March 26, 2020 • Phil Masiello

For Amazon sellers, the Covid-19 situation is changing every day. As I write this, Fulfillment by Amazon is informing sellers to expect delays in the replenishment of non-essential items.
Amazon & Marketplaces
3 SEO Lessons from Amazon for Ecommerce Product Pages

March 8, 2020 • Jill Kocher Brown

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I'll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
Amazon & Marketplaces
13 Marketplaces for Handmade Goods

February 24, 2020 • Sig Ueland

Merchants who sell handmade goods can list their products on specialized marketplaces. There, merchants can find potential customers along with a community of like-minded creators and sellers. Here is a list of marketplaces for handmade goods.
Amazon & Marketplaces
19 Helpful Tools for Amazon Sellers

February 17, 2020 • Sig Ueland

Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management.
Amazon & Marketplaces
New U.S. Regulations on Counterfeit Goods Target Marketplaces

January 30, 2020 • Marcia Kaplan

On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
Amazon & Marketplaces
11 Key Metrics to Evaluate Potential Marketplaces

January 30, 2020 • Anna Kayfitz

There are dozens of worthwhile marketplaces worldwide. Amazon, Walmart, eBay, and Etsy are examples. What follows are tips for using data to identify (and optimize) marketplaces to sell your products.
Amazon & Marketplaces
How to Sell Groceries on Amazon

January 9, 2020 • Mike Begg

Amazon, Target, and Walmart are competing for a dominant U.S. online grocery presence. Amazon sells grocery items via three channels: Prime Pantry, AmazonFresh, and its third-party marketplace. I'll address each channel in this post.
Amazon & Marketplaces
Amazon’s Brand Analytics Lowers Ad Costs, Drives Sales

January 7, 2020 • Phil Masiello

Amazon's Brand Analytics provides valuable metrics for sellers in the Brand Registry. The metrics include recent advertising changes, such as targeting competitors in ads and search terms. Used strategically, the data can bolster sales.
Amazon & Marketplaces
2 Ways Amazon Directly Sells a Brand’s Products

November 15, 2019 • Mike Begg

Brands on the Amazon marketplace seem to believe that no one can sell their products. That isn’t true. Surprisingly, even Amazon itself could sell a brand's products without the brand's consent.
Amazon & Marketplaces
Why Is Amazon Sending a Holiday Catalog?

November 13, 2019 • Robert Brady

A few days back I received a surprise in the mail courtesy of Amazon: a 2019 gift catalog titled “Holiday Together.” I recognized the Amazon smile logo at the bottom of the cover, which piqued my curiosity. I opened the catalog and turned the pages.
Amazon & Marketplaces
Using Machine Learning to Predict Amazon Search Rankings

November 4, 2019 • Hamlet Batista

Ninety percent of Amazon's product views come from the company's organic site search and not from advertising or external channels. Thus given the importance to merchants of optimizing for Amazon's search engine, A9, it's worth understanding the ranking factors.
Amazon & Marketplaces
4 Ways to Protect Your Brand’s Reputation on Amazon

October 24, 2019 • Mike Begg

Protecting a brand's reputation on Amazon requires diligence. Shady resellers and arbitragers could sell a brand's products. And inferior products and poor service can lead to negative product and seller reviews. In this post, I'll address how to protect your brand’s reputation on Amazon.
Amazon & Marketplaces
Will Amazon’s Appstore Attract Indian Sellers?

October 18, 2019 • Jaydip Parikh

Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement ...

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