Category

Amazon & Marketplaces

In an ecommerce world increasingly dominated by Amazon and other huge marketplaces, we address how independent merchants can best use those channels to grow their businesses and brands. We analyze selling tools, listing optimization strategies, multichannel selling options, back-office efficiencies, pros and cons, common mistakes, and much more.

Amazon & Marketplaces
SEO: Amazon Keyword Research Tools

June 23, 2022 • Ann Smarty

Consumers conduct more product searches on Amazon than on any other site, including Google. Hence understanding those search terms on Amazon informs merchants not just on that platform, but for Google optimization, too.
Amazon & Marketplaces
Ecommerce Briefs: Google Marketplace; Walmart; Drones

June 19, 2022 • Marcia Kaplan

This installment of "Ecommerce Briefs," an occasional series, includes developments on Google ecommerce, Walmart fulfillment and infrastructure, and drone deliveries.
Amazon & Marketplaces
Charts: Walmart’s Ecommerce Sales, Outlook

June 15, 2022 • Adel Boukarroum

Will Walmart's physical stores become "shoppable fulfillment centers"? That's the assessment of the company's new chief ecommerce officer. This post tells the story in four charts of Walmart's ecommerce progress.
Amazon & Marketplaces
Network Effects Drive Ecommerce Marketplace Growth

June 9, 2022 • Armando Roggio

The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses.
Amazon & Marketplaces
Will Amazon Convert Shipping Expense into Profit?

May 26, 2022 • Armando Roggio

Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center.
Amazon & Marketplaces
Fed-up Toy Company Responds to Knock-offs

May 20, 2022 • Eric Bandholz

Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing.
Amazon & Marketplaces
Rivian Write-down Moves Amazon to Q1 2022 Net Loss

May 10, 2022 • Marcia Kaplan

Amazon posted a Q1 2022 net loss, its first since 2015. Contributor and financial guru Marcia Kaplan looks at the numbers.
Amazon & Marketplaces
Amazon, Walmart and the Epic Battle for Consumer Spending

January 14, 2022 • Marcia Kaplan

Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It's a massive battle of two retail titans. We compare their operations and strategies in the historic competition for consumer spending.
Amazon & Marketplaces
Should Merchants Launch Their Own Marketplaces?

September 30, 2021 • Armando Roggio

For manufacturers, distributors, and enterprise retailers, owning a marketplace could be a competitive advantage and a key to business growth.
Amazon & Marketplaces
Ecommerce Briefs: Amazon v. Walmart, Prime Members, E.U. Sellers

September 9, 2021 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll focus on Amazon's omnichannel growth and Prime membership, as well as acquisitions of third-party Amazon sellers in Europe.
Amazon & Marketplaces
Amazon’s Review System Is Not Broken

July 22, 2021 • Chris Turton

Amazon’s review model has been through many upgrades and bolt-ons. It was once easy for sellers to buy reviews and entice customers to leave 5-star feedback, but no more.
Amazon & Marketplaces
A Subdued Prime Day 2021 Despite Competitors

June 28, 2021 • Marcia Kaplan

Every year since 2017 I've written an analysis of Amazon's Prime Day. This year's review includes the online sales of certain competitors rather than Amazon alone. Amazon itself does not share complete Prime Day revenue figures.
Amazon & Marketplaces
How Amazon Sellers Combat Rising Ad Costs

June 22, 2021 • Chris Turton

Smaller advertisers can remain competitive by placing a maximum cost for a specific keyword on Amazon's "suggested bid" mechanism. But a key overlooked metric to a successful ad campaign is relevancy and the likelihood that the ad will convert into a sale.
Amazon & Marketplaces
Amazon Ramps Up Its Own Delivery Service

June 10, 2021 • Marcia Kaplan

Amazon Logistics provides shipping services to third-party sellers regardless of the sales channel. The program, called Multi-channel Fulfillment, is available to merchants who use Fulfillment by Amazon.
Amazon & Marketplaces
Get Ready for a Marketplace Bloodbath

June 9, 2021 • Armando Roggio

As the retail industry continues its digital transformation, consumer brands and traditional retailers are churning out Amazon-like marketplaces that could lead to new battles over products and customers. Oriental Trading Company, Inc., a discount party-supply chain, recently announced that it would launch an online marketplace.
Amazon & Marketplaces
How to Use Terapeak for eBay 2021

May 12, 2021 • Armando Roggio

The Terapeak research tool takes some of the guessing out of whether a product will sell on eBay. eBay acquired Terapeak in 2017, rolling the analytics tool into its Seller Hub and eventually making its product research function free to use. eBay sellers can look up individual products or product categories, discover sell-through rates, average prices, shipping costs, and more.
Amazon & Marketplaces
Walmart Expands Marketplace, Challenging Amazon

March 25, 2021 • Marcia Kaplan

Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce.
Amazon & Marketplaces
Everything to Know about Amazon Marketplace Sellers

January 28, 2021 • Marcia Kaplan

Amazon marketplace sellers are diverse, spanning many countries, age groups, and reasons for participating. What follows is a summary of demographic and psychographic data about sellers.
Amazon & Marketplaces
Amazon Marketplace Sellers Are Attractive Acquisition Targets

December 20, 2020 • Marcia Kaplan

Buyouts of Amazon marketplace sellers are booming. Aggregators are scooping up successful small sellers and creating large and lucrative portfolio companies. The acquisitions are mostly fueled by angel, venture capital, and private equity funding.
Amazon & Marketplaces
Understanding Amazon’s ‘Brand Health’ Initiative

December 17, 2020 • Phil Masiello

Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.
Amazon & Marketplaces > Merchant Voice
My response to negative Amazon reviews

October 27, 2020 • Richard Stubbings

In last month's post, I described instances of giving preference to an Amazon customer rather than one from my own site. I hated that. It is one of the reasons I scaled down my Amazon listings. For me, customer service is paramount. It is one thing an independent retailer can do better than the large box shifters.
Amazon & Marketplaces
Winners on Prime Day 2020? Non-Amazon Sites

October 19, 2020 • Marcia Kaplan

Amazon’s delayed 2020 Prime Day event ran for two days — October 13 and 14 — as it did last year. While it does not release total revenue for Prime Day, Amazon touted in 2019 that Prime Day sales exceeded the prior year’s Black Friday and Cyber Monday sales combined. This year Amazon did not make such a claim.
Amazon & Marketplaces
Can Walmart+ Compete with Amazon Prime?

October 11, 2020 • Marcia Kaplan

Walmart launched its premium subscription Walmart+ on September 15. The service offers unlimited free deliveries on orders over $35, up to a five-cent per gallon discount on gas at Walmart and Murphy fuel stations (Sam’s Club stations will be added shortly), and scan-and-go purchasing at any of its physical stores.
Amazon & Marketplaces
Amazon Best Sellers in the Home Office Furniture Category

October 8, 2020 • Raphaël Menesclou

The demand for home office furniture has exploded since the beginning of the pandemic. Given how many companies are considering making remote work permanent, the "Home Office Furniture" category on Amazon is worth looking at closely.
Amazon & Marketplaces
25 Top Amazon Marketplace Sellers Based on Number of Reviews

August 31, 2020 • Sig Ueland

Reviewing the top sellers on Amazon's marketplace could provide ideas on products, descriptions, and customer service. Here is a list of top sellers on the Amazon marketplace based on the number of reviews.
Amazon & Marketplaces
Amazon, with Demand Surging, Transitions FBA

July 30, 2020 • Marcia Kaplan

Amazon is experiencing a dilemma that other ecommerce companies wish they had: a demand that exceeds supply chain infrastructure. In a note in mid-July, Amazon told sellers using Fulfillment by ...
Amazon & Marketplaces
Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

July 10, 2020 • Eric Bandholz

What's the most competitive product on Amazon? Smartphone cases. What does Matt Altschul's company, Smartish, sell? Smartphone cases.
Amazon & Marketplaces
20 Top Private Label Brands from Amazon

June 29, 2020 • Sig Ueland

Here is a list of top private label brands from Amazon. The brands are sorted by the total number of customer reviews, as on average 3 to 5 percent of units sold generate reviews for these brands. I also used the Jungle Scout Chrome extension for additional research.
Amazon & Marketplaces
Side Project for Amazon Sellers Attracts 250,000 Customers, 150 Employees

May 11, 2020 • Eric Bandholz

Five years ago Greg Mercer developed a spreadsheet to estimate how well products on Amazon were selling. He launched it as a "fun, side project." That project is now Jungle Scout, with roughly 250,000 worldwide customers and 150 employees.
Amazon & Marketplaces
Amid Covid-19, Amazon’s Q1 2020 Earnings Confirm Ecommerce Dominance

May 7, 2020 • Marcia Kaplan

On April 30 Amazon announced its 2020 first-quarter results. As anticipated, its total earnings for the three months ended March 31 were exceptionally strong — about $33 million an hour in sales.

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