Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience

Design & Dev Tools
11 Mobile Website Builders for Ecommerce Merchants

May 5, 2014 • Sig Ueland

There are a variety of solutions for merchants who are interested in establishing or improving their mobile presence. For small businesses just starting, there are affordable do-it-yourself options with basic ...
Platforms & Apps
7 Things that Make WooCommerce Compelling

April 24, 2014 • Armando Roggio

WooCommerce is, arguably, the most popular and important WordPress ecommerce plugin. Its ease of use, features, and flexibility make it a leading ecommerce platform, capable of rivaling even the best ...
Platforms & Apps
3 Things to Know About WooCommerce

April 23, 2014 • Armando Roggio

WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there are also at least three ...
Design & Development
Understanding Ecommerce Design, Part 1: Key Components

April 18, 2014 • Chris English

Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what visually appeals to us. We can look at something and instantly decide whether or not we like it.
Platforms & Apps
WooCommerce Leads Ecommerce Platform Pack in April 2014

April 18, 2014 • Armando Roggio

WooCommerce, the popular WordPress ecommerce plugin, had nearly 260,000 active sites indexed with BuiltWith, a web technology profiling tool, as of April 14, 2014, about 37,000 more sites than its ...
Platforms & Apps
17 Chrome Apps to Run your Business

March 31, 2014 • Sig Ueland

Google’s Chrome Web Store offers apps to streamline the Chrome experience, providing a small business with tools to thrive using cloud-based solutions. Here is a list of apps to run your ...
Platforms & Apps
Navigating 2014’s Crowded Ecommerce Platform Market

March 25, 2014 • Armando Roggio

The ecommerce platform market is crowded with effective, feature-rich solutions, making it challenging for new or growing ecommerce businesses to know which solution is best for them. Ecommerce platforms are the ...
Schools & Resources
11 New Ecommerce Books for Spring 2014

March 24, 2014 • Sig Ueland

At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing, entrepreneurship, web psychology, small business ...
User Experience
Why You Must Test the Mobile Version of your Ecommerce Site

March 18, 2014 • Chris Goward

Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone? Fast forward to 2014. Eighteen percent ...
Platforms & Apps
PrestaShop 1.6 Adds Improved Business Intelligence, Other Features

March 13, 2014 • Armando Roggio

PrestaShop 1.6 is scheduled for official release on March 17, 2014. It adds several new features to the popular open source ecommerce platform, including easier access to key performance indicators ...
Design & Development
7 easy ways to improve your paid search performance

February 28, 2014 • Jordan Lindberg

“Early to bed, early to rise, work like hell, and advertise.” – Ted Turner Over the years I’ve worked with dozens of small online retailers that manage their own Google AdWords ...
Platforms & Apps
New Ecommerce Platform Claims Better Performance, Development

February 18, 2014 • Armando Roggio

A new open source ecommerce platform from a one-time Magento engineer claims it can change online selling for small and mid-sized merchants with a new set of easy-to-use features, mobile-by-default ...
Design & Dev Tools
WordPress Ecommerce Plugins that Speed Up Redesigns

February 17, 2014 • Joe Robison

In “7 Ecommerce Design Trends for 2014,” we addressed factors that will likely influence ecommerce redesigns in 2014. These include the popularity of images, video, and other rich content, and ...
Platforms & Apps
How to Integrate Cloud-based Platforms

February 13, 2014 • Jerry Jao

Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more. To operating smoothly, a merchant’s cloud-based apps should integrate with ...
User Experience
Don’t Follow Target.com when Redesigning your Ecommerce Site

February 6, 2014 • Chris Goward

If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com. The well-known retailer — known for its focus on product design and its communications — launched a ...
Schools & Resources
Reading List: Web Retailer’s Andy Geldman

February 4, 2014 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with U.K.-based ...
Platforms & Apps
Rewards, Risks of Changing Ecommerce Platforms

January 27, 2014 • Dale Traxler

There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire platform to remain competitive. But replatforming ...
User Experience
What Is Flat Design?

January 24, 2014 • Armando Roggio

Flat design is a web and application interface design philosophy aimed at creating simple, usable interfaces that are both aesthetically attractive and functionally easy to use, regardless of where the ...
Design & Development
Lessons Learned: Entrepreneurs Select Blinds

January 17, 2014 • Elizabeth Hollingsworth

Nate Kennedy grew up in Logan, Utah. The oldest of 10 children, Kennedy’s desire to earn money came from watching his grandparents, who owned a golf shop, go bankrupt. His business ...
Schools & Resources
7 Ecommerce Design Trends for 2014

January 14, 2014 • Armando Roggio

As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. These redesigned sites are likely to follow ...
Platforms & Apps
20 New Ecommerce Themes for WordPress

January 13, 2014 • Sig Ueland

With its wide variety of ecommerce themes, WordPress makes it easy to get a shop up and running in no time. Here is a list of new ecommerce themes for WordPress.
Business
5 Keys to Mobile Ecommerce Optimization in 2014

January 2, 2014 • Armando Roggio

Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how ...
Platforms & Apps
7 Top WordPress Plugins of 2013

December 17, 2013 • Joe Robison

WordPress continues to be a dominant content management system. Nearly every WordPress site relies on plugins for added functionality. But with the overwhelming number of plugins, it’s difficult to know which ...
Platforms & Apps
Distributed Commerce to Disrupt Online Storefronts?

December 11, 2013 • Dale Traxler

The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single shopping cart or platform —
Schools & Resources
WordPress Accessibility Resources

December 5, 2013 • Joseph C. Dolson

WordPress is the foundation for many websites. Roughly 40 percent of the top 10,000 sites in the world use it, including ecommerce sites, blogs, major online publications, and web applications. Whether you’re ...
Platforms & Apps
20 Apps for Microsoft SkyDrive

December 2, 2013 • Sig Ueland

SkyDrive is Microsoft’s cloud storage service, similar to Google Drive and Dropbox. SkyDrive comes with some attractive features, such as 7 GB of free storage and mobile apps for iOS,
Schools & Resources
16 Free Online Tools for Small Businesses

November 25, 2013 • Sig Ueland

Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses.
Platforms & Apps
4 Managed WordPress Hosting Providers

November 20, 2013 • Joe Robison

Managed WordPress hosting came about because many WordPress sites, from small time bloggers to large businesses, wanted more security and support than was provided by standard hosts. They wanted expertise ...
Platforms & Apps
Hosted Mobile Platforms Quick, Easy to Implement

November 18, 2013 • Dale Traxler

Consumers increasingly conduct product research on smartphones. But actual online purchases are typically done on desktops, laptops, and, now, tablets. There are many reasons for this, but mostly it is that ...
User Experience
9 Ecommerce Lessons from NFL Online Shops

November 6, 2013 • Armando Roggio

The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains, and golf tees just to name ...

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