Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience

Platforms & Apps
Navigating 2014’s Crowded Ecommerce Platform Market

March 25, 2014 • Armando Roggio

The ecommerce platform market is crowded with effective, feature-rich solutions, making it challenging for new or growing ecommerce businesses to know which solution is best for them. Ecommerce platforms are the ...
Schools & Resources
11 New Ecommerce Books for Spring 2014

March 24, 2014 • Sig Ueland

At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing, entrepreneurship, web psychology, small business ...
User Experience
Why You Must Test the Mobile Version of your Ecommerce Site

March 18, 2014 • Chris Goward

Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone? Fast forward to 2014. Eighteen percent ...
Platforms & Apps
PrestaShop 1.6 Adds Improved Business Intelligence, Other Features

March 13, 2014 • Armando Roggio

PrestaShop 1.6 is scheduled for official release on March 17, 2014. It adds several new features to the popular open source ecommerce platform, including easier access to key performance indicators ...
Design & Development
7 easy ways to improve your paid search performance

February 28, 2014 • Jordan Lindberg

“Early to bed, early to rise, work like hell, and advertise.” – Ted Turner Over the years I’ve worked with dozens of small online retailers that manage their own Google AdWords ...
Platforms & Apps
New Ecommerce Platform Claims Better Performance, Development

February 18, 2014 • Armando Roggio

A new open source ecommerce platform from a one-time Magento engineer claims it can change online selling for small and mid-sized merchants with a new set of easy-to-use features, mobile-by-default ...
Design & Dev Tools
WordPress Ecommerce Plugins that Speed Up Redesigns

February 17, 2014 • Joe Robison

In “7 Ecommerce Design Trends for 2014,” we addressed factors that will likely influence ecommerce redesigns in 2014. These include the popularity of images, video, and other rich content, and ...
Platforms & Apps
How to Integrate Cloud-based Platforms

February 13, 2014 • Jerry Jao

Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more. To operating smoothly, a merchant’s cloud-based apps should integrate with ...
User Experience
Don’t Follow Target.com when Redesigning your Ecommerce Site

February 6, 2014 • Chris Goward

If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com. The well-known retailer — known for its focus on product design and its communications — launched a ...
Schools & Resources
Reading List: Web Retailer’s Andy Geldman

February 4, 2014 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with U.K.-based ...
Platforms & Apps
Rewards, Risks of Changing Ecommerce Platforms

January 27, 2014 • Dale Traxler

There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire platform to remain competitive. But replatforming ...
User Experience
What Is Flat Design?

January 24, 2014 • Armando Roggio

Flat design is a web and application interface design philosophy aimed at creating simple, usable interfaces that are both aesthetically attractive and functionally easy to use, regardless of where the ...
Design & Development
Lessons Learned: Entrepreneurs Select Blinds

January 17, 2014 • Elizabeth Hollingsworth

Nate Kennedy grew up in Logan, Utah. The oldest of 10 children, Kennedy’s desire to earn money came from watching his grandparents, who owned a golf shop, go bankrupt. His business ...
Schools & Resources
7 Ecommerce Design Trends for 2014

January 14, 2014 • Armando Roggio

As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. These redesigned sites are likely to follow ...
Platforms & Apps
20 New Ecommerce Themes for WordPress

January 13, 2014 • Sig Ueland

With its wide variety of ecommerce themes, WordPress makes it easy to get a shop up and running in no time. Here is a list of new ecommerce themes for WordPress.
Business
5 Keys to Mobile Ecommerce Optimization in 2014

January 2, 2014 • Armando Roggio

Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how ...
Platforms & Apps
7 Top WordPress Plugins of 2013

December 17, 2013 • Joe Robison

WordPress continues to be a dominant content management system. Nearly every WordPress site relies on plugins for added functionality. But with the overwhelming number of plugins, it’s difficult to know which ...
Platforms & Apps
Distributed Commerce to Disrupt Online Storefronts?

December 11, 2013 • Dale Traxler

The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single shopping cart or platform —
Schools & Resources
WordPress Accessibility Resources

December 5, 2013 • Joseph C. Dolson

WordPress is the foundation for many websites. Roughly 40 percent of the top 10,000 sites in the world use it, including ecommerce sites, blogs, major online publications, and web applications. Whether you’re ...
Platforms & Apps
20 Apps for Microsoft SkyDrive

December 2, 2013 • Sig Ueland

SkyDrive is Microsoft’s cloud storage service, similar to Google Drive and Dropbox. SkyDrive comes with some attractive features, such as 7 GB of free storage and mobile apps for iOS,
Schools & Resources
16 Free Online Tools for Small Businesses

November 25, 2013 • Sig Ueland

Whether you’re starting a small business or you’re just thrifty, you can likely benefit from some free online productivity tools. Here is a list of online productivity tools for small businesses.
Platforms & Apps
4 Managed WordPress Hosting Providers

November 20, 2013 • Joe Robison

Managed WordPress hosting came about because many WordPress sites, from small time bloggers to large businesses, wanted more security and support than was provided by standard hosts. They wanted expertise ...
Platforms & Apps
Hosted Mobile Platforms Quick, Easy to Implement

November 18, 2013 • Dale Traxler

Consumers increasingly conduct product research on smartphones. But actual online purchases are typically done on desktops, laptops, and, now, tablets. There are many reasons for this, but mostly it is that ...
User Experience
9 Ecommerce Lessons from NFL Online Shops

November 6, 2013 • Armando Roggio

The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains, and golf tees just to name ...
Schools & Resources
12 New Ecommerce Books for the Holidays

October 21, 2013 • Sig Ueland

With the holidays around the corner, it’s time to browse the new ecommerce books. I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business &
Platforms & Apps
4 Popular WordPress Ecommerce Platforms

October 16, 2013 • Joe Robison

Most products for sale online are straightforward, with variations mainly in colors and sizes. WordPress ecommerce plugins can be an easy, inexpensive way to sell these items. If you already ...
Schools & Resources
Reading List: Robert J. Moore of RJMetrics

October 9, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with Robert ...
Schools & Resources
Reading List: Seth Boylan of Xpert Fulfillment

September 26, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with Seth ...
Design & Development
Psychology and Web Design

August 15, 2013 • Drew Coffin

Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site.
Design & Development
Multiscreen Ecommerce: Dos and Don’ts

August 1, 2013 • Armando Roggio

Online shoppers use a variety of devices — smartphones, tablets, laptops, personal computers, and televisions — to discover and buy products online. In response, ecommerce businesses need a multiscreen strategy for both marketing to potential customers and providing those shoppers with ...

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