Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience

Design & Development
3 Ways to Integrate an Ecommerce Store with Almost Anything

October 21, 2014 • Armando Roggio

Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and marketers find success. There has been ...
Platforms & Apps
17 New Ecommerce Themes for WordPress

October 13, 2014 • Sig Ueland

To start an online store with WordPress, take advantage of the abundance of ecommerce themes. Thanks to the active community of developers working on WordPress, new themes are often available. Here ...
Platforms & Apps
SEO 201, Part 5: Evaluating Ecommerce Platforms

October 10, 2014 • Jill Kocher Brown

This is the fifth installment of my “SEO 201″ series, following: “Part 1: Technical Rules”; “Part 2: Crawling and Indexing Barriers”; “Part 3: Enabling Search-engine Spiders”; “Part 4: Architecture Is Key.” All ecommerce platforms claim ...
Schools & Resources
11 Sites for Ecommerce Design Inspiration

October 6, 2014 • Sig Ueland

An online merchant must be part designer — crafting and implementing all the aesthetic elements of a store. Fortunately, struggling creatives can access a variety of online resources to find ...
Schools & Resources
16 New Ecommerce Books for Fall 2014

September 21, 2014 • Sig Ueland

Fall is here. The students are back in school, and the new ecommerce books are on the shelves. Here is a list of new ecommerce books for fall 2014. There ...
Platforms & Apps
25 Top U.S. Mobile Apps in 2014

September 15, 2014 • Sig Ueland

Mobile is now the leading digital platform in the U.S., primarily due to the growth of mobile app usage. In its latest mobile app report, digital trend-tracking firm comScore lists the ...
Schools & Resources
10 Google Tools and Resources for Entrepreneurs

September 7, 2014 • Sig Ueland

This summer Google launched Google My Business, a platform for businesses to manage their presence across Google applications, including search and Google+. The new platform is just one more example ...
User Experience
SEO: Mobile Devices Drive Future of Search

August 29, 2014 • Jill Kocher Brown

Smartphones and tablets are changing the way consumers search and purchase. With mobile device use catching up to and surpassing traditional computer use, organic search trends are rapidly changing as ...
Design & Dev Tools
14 Product Photography Tools and Resources

August 19, 2014 • Sig Ueland

To create beautiful product photography, take advantage of some terrific and affordable tools and resources. Get the help you need without significant cost. Here is an assortment of tools and resources ...
Platforms & Apps
Yahoo Launches Updated, Competitive Ecommerce Platform

August 14, 2014 • Armando Roggio

With the aim of helping small businesses get started online, build a thriving company, and grow to be a successful enterprise, Yahoo has relaunched its venerable software-as-a-service (SaaS) ecommerce platform,
Business
Google’s Domain Registration Service Can Help Small Businesses

August 12, 2014 • Armando Roggio

Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own growth. In response, the leading ...
Design & Dev Tools
15 Tools to Optimize Ecommerce Images

July 28, 2014 • Sig Ueland

Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a large boost in your ...
Platforms & Apps
4 WordPress Maintenance Companies, to Help Site Owners

July 17, 2014 • Joe Robison

WordPress ecommerce owners must keep their sites updated and maintained. Over the past few years, services have sprung up to address this problem. Whether you’re a site owner with no ...
Platforms & Apps
When to Avoid WordPress Ecommerce

July 1, 2014 • Joe Robison

With more than 600 ecommerce platforms, it can be difficult to choose the best one for your business. WordPress is a leading content management system, with popular ecommerce plugins. But ...
Business
Voice Commerce Ready for Prime Time?

June 27, 2014 • Gagan Mehra

The ability to use one’s voice to shop has been tried by a number of merchants, including Amazon, Ebay, and Domino’s Pizza. But it has not, to date, gained wide ...
Business
Will 3D Printing Disrupt Ecommerce?

June 25, 2014 • Marcia Kaplan

Invented in the mid-eighties, 3D printing was once restricted to the B-to-B market. Now as prices for 3D printers come down, the technology is making its way into the consumer ...
Schools & Resources
12 New Ecommerce Books for Summer 2014

June 23, 2014 • Sig Ueland

Summer is the time to check out new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for summer 2014. There are new titles on social media ...
Design & Development
How to Install Google Analytics on WordPress

June 19, 2014 • Armando Roggio

Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions, revenue, and profits. WordPress is the ...
User Experience
Understanding Ecommerce Design, Part 3: Headers and Footers

June 18, 2014 • Chris English

In "Part 2: Banners and Boxes," I explored the pros and cons of rotating banners and the proper way to utilize them on ecommerce sites.
Design & Development
Amazon Web Services May Help Ecommerce Businesses Scale

June 5, 2014 • Armando Roggio

Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer data. In a May 2014, Gartner ...
Design & Development
3 Mobile App Ecommerce Strategies for 2014

June 3, 2014 • Armando Roggio

Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that app should do. Mobile marketing and ...
User Experience
5 Beautiful WooCommerce Sites

May 23, 2014 • Joe Robison

Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with WooCommerce. Each shop has unique ...
Design & Development
Understanding Ecommerce Design, Part 2: Banners and Boxes

May 22, 2014 • Chris English

In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an ecommerce
Design & Dev Tools
10 Tools to Create Social Media Graphics

May 14, 2014 • Paul Chaney

With millions of images uploaded each day, social media is now a visual medium. Platforms such as Instagram, Snapchat, Flickr, and Vine make sharing photos and videos much easier than ...
Design & Dev Tools
11 Mobile Website Builders for Ecommerce Merchants

May 5, 2014 • Sig Ueland

There are a variety of solutions for merchants who are interested in establishing or improving their mobile presence. For small businesses just starting, there are affordable do-it-yourself options with basic ...
Platforms & Apps
7 Things that Make WooCommerce Compelling

April 24, 2014 • Armando Roggio

WooCommerce is, arguably, the most popular and important WordPress ecommerce plugin. Its ease of use, features, and flexibility make it a leading ecommerce platform, capable of rivaling even the best ...
Platforms & Apps
3 Things to Know About WooCommerce

April 23, 2014 • Armando Roggio

WooCommerce is a popular WordPress plugin, designed to transform WordPress into a capable ecommerce platform. The plugin has many superb features and capabilities, but there are also at least three ...
Design & Development
Understanding Ecommerce Design, Part 1: Key Components

April 18, 2014 • Chris English

Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what visually appeals to us. We can look at something and instantly decide whether or not we like it.
Platforms & Apps
WooCommerce Leads Ecommerce Platform Pack in April 2014

April 18, 2014 • Armando Roggio

WooCommerce, the popular WordPress ecommerce plugin, had nearly 260,000 active sites indexed with BuiltWith, a web technology profiling tool, as of April 14, 2014, about 37,000 more sites than its ...
Platforms & Apps
17 Chrome Apps to Run your Business

March 31, 2014 • Sig Ueland

Google’s Chrome Web Store offers apps to streamline the Chrome experience, providing a small business with tools to thrive using cloud-based solutions. Here is a list of apps to run your ...

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