Page 12 – Practical Ecommerce

Category

SEO
Why Search Rankings Are Driving Less Traffic

March 4, 2025 • Ann Smarty

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
Schools & Resources
Book Buyer Beware: The Rise of Counterfeits

March 3, 2025 • Jean Gazis

Digital publishing technology and artificial intelligence have made producing fake books easier than ever.
Social Media
Social Media Marketing beyond the Algorithm

March 3, 2025 • Vonnie Williams

It's easy to think one post will go viral, racking-up millions of views. But what happens next?
Content Marketing
5 Content Marketing Ideas for April 2025

March 1, 2025 • Armando Roggio

Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
Business
Adapt to Survive, Says eCommerceFuel Founder

February 28, 2025 • Eric Bandholz

To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years.
Platforms & Apps
New Ecommerce Tools: February 27, 2025

February 27, 2025 • Sig Ueland

This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing.
Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’

February 26, 2025 • Armando Roggio

Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
Cross-border Selling
Q&A: Passport CEO Talks Tariffs

February 24, 2025 • Kerry Murdock

Alex Yancher explains the state of President Trump's tariffs and their impact on ecommerce and global trade.
SEO
How to Optimize for GenAI Answers

February 24, 2025 • Ann Smarty

Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
Marketing & Advertising
The Era of Cookie-less Ad Targeting

February 23, 2025 • Armando Roggio

Advertising technology has entered a new phase that pairs personal privacy with targeting.
Business
Merchant Cuts Revenue 60%, Profit Rises 25%

February 21, 2025 • Eric Bandholz

Mathias Schrøder grew his company's revenue, but bloated overhead meant little profits and even less free time. Then he had an idea.
Platforms & Apps
New Ecommerce Tools: February 20, 2025

February 20, 2025 • Sig Ueland

This week's rundown of new services for merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace ads, influencers, and social commerce.
Amazon & Marketplaces
Born to Run with Amazon

February 19, 2025 • Armando Roggio

Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.
Code
Merchants’ Guide to Optimizing CSS

February 18, 2025 • Arjus Dashi

CSS controls website appearance. But it can become bloated and outdated, impacting page speed and more.
Business
Bookshop.org, an Amazon Rival, Adds Ebooks

February 17, 2025 • Jean Gazis

Bookshop shares profits with independent, physical booksellers; shoppers can purchase on Bookshop.org and designate a local bookstore.
SEO
SEO Considerations for New Domain Names

February 17, 2025 • Ann Smarty

Shoppers are discovering brands on generative AI and then searching for them on Google.
B2B
Hybrid Ecommerce Serves B2C and B2B

February 16, 2025 • Armando Roggio

Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.
Content Marketing
AI Won’t Replace Creativity, Says Studio Founder

February 14, 2025 • Eric Bandholz

To Matthew Gattozzi, the founder of Goodo Studios, creativity and AI-driven efficiency often conflict.
Design & Dev Tools
Set Up a Shopify Theme Dev Environment in 2025

February 13, 2025 • Armando Roggio

Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app.
Platforms & Apps
New Ecommerce Tools: February 13, 2025

February 13, 2025 • Sig Ueland

This week: Amazon offers, product displays, subscriptions, cross-border sales, Meta campaigns, fraud prevention, recommerce, headless commerce, and packaging.
Business
AI Is Changing Buying Behavior, Study Finds

February 11, 2025 • Dale Laszig

A new Capgemini report focuses on how global consumers discover products, how they shop, and why they switch brands.
On-page SEO
‘Helpful Content’ per Google’s Latest Guidelines

February 10, 2025 • Ann Smarty

Google's core search algorithm includes a "helpful content" component, making its definition of the term critical.
Content Marketing
7 Ways to Promote Content in 2025

February 10, 2025 • Armando Roggio

Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
Google Ads
Essential Google Ads Settings for 2025

February 9, 2025 • Matthew Umbro

Five campaign settings can make or break performance and often require overriding Google's suggestions.
Email & Text Marketing
Bento Elevates Ecommerce Email Marketing

February 7, 2025 • Eric Bandholz

Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.
Technical SEO
Google’s JavaScript SERPs Impact Trackers, AI

February 6, 2025 • Armando Roggio

Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.
Platforms & Apps
New Ecommerce Tools: February 6, 2025

February 6, 2025 • Sig Ueland

This week's installment includes updates on AI agents, product pages, marketing models, POS tools, payment platforms, and conversational commerce.
Schools & Resources
New Books on Strategy, Resilience, AI, More

February 4, 2025 • Jean Gazis

These new titles address today's business challenges — leadership, tactics, customers, data, change.
Email & Text Marketing
How to Re-engage Email Subscribers Right

February 3, 2025 • Vonnie Williams

Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.
SEO Tools
It’s Time to Pay Attention to Bing

February 3, 2025 • Ann Smarty

ChatGPT uses Bing's index and search platform. And Bing's advertising program is growing.