The Facebook “Like” button has become a fixture on the web. But businesses with Facebook pages that have large numbers of “Likes” pale in comparison to consumer-oriented pages on Facebook, from celebrities to games.
Below is a graph of the overall top 10 most Liked pages on Facebook as of Jan 20, 2011 and then the top 10 most Liked product or business pages, according to PageData, a daily independent Facebook page metrics and trend analyzer from Inside Facebook.
The most liked page on Facebook is the poker game app for Facebook called “Texas Hold’em Poker,” by Zynga, with 33.4 million “Likes.” The poker app is followed by Facebook’s very own page in the number 2 position with 32.2 million “Likes.” Michael Jackson, Lady Gaga and YouTube pages bring in the third, forth and fifth positions with 27.1 million, 26.6 million and 25.9 million “Likes,” respectively.
Conversely, the first business brand to appear in the top 10 is Coca-Cola, ranked at 8 with 21.8 million “Likes.” Beyond Coca-Cola, the gap between businesses and other consumer-oriented Facebook pages begins to take shape: Coca-Cola is over 10 million “Likes” away from the top overall ranked page, the poker game from Zynga.
This gap is illustrated further when analyzing the overall top 100 Liked pages; only 17 are products or brands that have an ecommerce presence. The vast majority are games, apps, concepts or celebrities.
If all other pages are removed from the data and just product or business pages are ranked, Coca-Cola happens to be the top business page, followed by Starbucks (with a true ranking of 14) at 19.2 million “Likes.” Oreo, Disney and Red Bull round out the top five with 16.3 million, 16 million and 14.8 million “Likes,” respectively.