Page 75 – Practical Ecommerce

Category

Amazon & Marketplaces
19 Helpful Tools for Amazon Sellers

February 17, 2020 • Sig Ueland

Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management.
SEO
SEO: When to Scale (or Not)

February 17, 2020 • Bill Sebald

Most ecommerce platforms have improved their SEO functionality to enable easy, sitewide changes. But it's impossible to scale SEO entirely.
Platforms & Apps
Ecommerce Product Releases: February 16, 2020

February 16, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-February from companies that offer services to online merchants. There are updates on start-up financing, fulfillment tracking, multicultural segmentation, and multi-currencies for international sales.
Email & Text Marketing
Rewards Programs Drive Email Marketing Success

February 14, 2020 • Carolyn Nye

A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition makes it increasingly difficult to stand out. A rewards program can help.
Cross-border Selling
Coronavirus Disrupting the Global Economy, Including Ecommerce

February 13, 2020 • Marcia Kaplan

When the coronavirus outbreak emerged in Wuhan, Hubei Province, Chinese authorities asserted that it was localized, albeit in an area with a large population and many manufacturing plants. Then the virus spread to other areas of China.
Google Ads
Google to Show Shopping Ads in Gmail

February 12, 2020 • Robert Brady

I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post.
Content Marketing
5 Helpful Chrome Extensions for Content Marketers

February 11, 2020 • Armando Roggio

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome browser extensions.
Inventory
3 Inventory KPIs to Drive Ecommerce Profits

February 10, 2020 • Dale Traxler

Basic inventory management involves tracking quantities by channel, location, and return rates. Key performance indicators, however, are far more critical for driving profits. In this post, I'll address three essential inventory KPIs: turnover, carrying costs, and opportunity costs.
Technical SEO
6 Ways to Know If Your SEO Is Broken

February 9, 2020 • Jill Kocher Brown

Gut feel. That's how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program.
SEO
Compare SEO Stats for Acquisition Candidates, Guest Post Options

February 7, 2020 • Armando Roggio

There are plenty of instances that require an in-depth analysis of organic search performance. But other times a quick overview is enough. An example of the latter is a brief comparison of multiple domains. In this post, I will address the benefits of contrasting SEO across multiple domains.
Checkout Tactics
What’s a Good Conversion Rate for Ecommerce?

February 6, 2020 • Pamela Hazelton

A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.
Content Marketing
5 Content Marketing Ideas for March 2020

February 5, 2020 • Armando Roggio

Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging, and retaining customers. To help achieve these ends, here are five content marketing ideas your company can try in March 2020.
Staffing > Merchant Voice
Need good employees? Be a good employer

February 4, 2020 • Richard Stubbings

Hiring and managing employees is among the most challenging tasks of business owners. An employee-employer relationship is much different than a social one. You'll spend many hours a day together. But employers should never forget that the relationship is about business.
Google Ads
3 New Google Ads Image Formats Could Help Merchants

February 4, 2020 • Matthew Umbro

Ads on Google have historically been mostly text. But the trend is changing. Google now offers three image-based ad formats in beta. All could help ecommerce merchants.
Content Marketing
Analyze Competitors for High-traffic Content Ideas

February 3, 2020 • Armando Roggio

Ecommerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content could generate ideas for your own company's articles, videos, podcasts, or similar. In this post, I'll look at a simple way to produce content marketing ideas from your competitors.
Social Media
28 Helpful Marketing Tutorials for Facebook

February 3, 2020 • Sig Ueland

Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
Technical SEO
SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce

February 2, 2020 • Jill Kocher Brown

It’s increasingly difficult for organic search listings — the 10 blue links — to win the click. Rich snippets, which are powered by structured data, can make your links stand out. Here seven types of rich snippets that enhance blue links and thus drive clicks and sales.
Business
January 2020 Top 10: Our Most Popular Posts

January 31, 2020 • PEC Staff

What follows are the most popular articles that we published in January 2020. Articles from early in the month are more likely to make the list than later ones.
Platforms & Apps
Ecommerce Product Releases: January 31, 2020

January 31, 2020 • Sig Ueland

Here is a list of product releases and updates for late-January from companies that offer services to online merchants. There are updates on shipping, visual search, augmented reality in shopping, order management, and headless ecommerce applications.
Amazon & Marketplaces
New U.S. Regulations on Counterfeit Goods Target Marketplaces

January 30, 2020 • Marcia Kaplan

On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
Amazon & Marketplaces
11 Key Metrics to Evaluate Potential Marketplaces

January 30, 2020 • Anna Kayfitz

There are dozens of worthwhile marketplaces worldwide. Amazon, Walmart, eBay, and Etsy are examples. What follows are tips for using data to identify (and optimize) marketplaces to sell your products.
B2B
The Benefits of Subscriptions for B2B Ecommerce

January 29, 2020 • Lori McDonald

Subscription-based ecommerce is increasingly popular for consumer goods. Examples include grocery products, pet supplies, and beauty items. But B2B merchants can offer subscriptions, too.
Shipping & Fulfillment
Q&A: ‘Can We Reduce Shipping Costs?’

January 29, 2020 • Armando Roggio

If you've ever wondered whether your ecommerce store could afford free shipping, or if you have been frustrated by poor shipping estimates at checkout, this post is for you. I'll address four common ecommerce shipping questions.
Analytics & Data
Using Data Studio to Convert Multi-currency Reports

January 28, 2020 • Morgan Jones

Google's Analytics’ conversion of currencies is straightforward. However, setting the conversion date to equal the date of the transaction may not be an option, forcing merchants to convert currencies manually. Google Data Studio can solve this manual conversion hurdle.
Payments
A Guide to Payment Tokens for Ecommerce

January 27, 2020 • Mike Eckler

Innovation in electronic payments has always balanced risk and convenience. Generally, a payment method that's convenient for consumers is risky for merchants. The use of "tokens" can reduce that risk by protecting credit card details.
Typography & Fonts
16 New Free Commercial Fonts for 2020

January 27, 2020 • Sig Ueland

Adding a new font to your ecommerce site can create a fresh, unique look. A dramatic display font could grab attention. A cool script could set a mood. Here is a list of fonts released in the last year.
SEO
Google’s ‘Host-crowding’ Tweak Impacts Sites with Featured Snippets

January 26, 2020 • Jill Kocher Brown

The term "host crowding" refers to multiple organic search listings from a single domain for the same query. With its latest update, Google changed host crowding by removing the traditional organic listing on page 1 when that site occupies the featured snippet.
Business
DuckDuckGo Attracts Privacy-conscious Shoppers

January 24, 2020 • Armando Roggio

DuckDuckGo is a general-purpose search engine that shows results from its own index and about 400 trusted sources. It does not collect or share users' personal information. This single fact could make it popular with tech-savvy, privacy-conscious consumers.
SEO
Lessons from 20 Years of Google Algorithm Updates

January 23, 2020 • Bill Sebald

I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.
Marketing & Advertising
Done Right, Customer Profiles Drive Revenue

January 23, 2020 • Armando Roggio

A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.