Page 76 – Practical Ecommerce

Category

Google Ads
My 3 Favorite Google Ads’ Filters

January 22, 2020 • Robert Brady

Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
Business > Merchant Voice
For 2020, use pre-orders to avoid dead stock

January 21, 2020 • Richard Stubbings

It is time to plan for the new year. Consider offering pre-orders. It's a topic by itself — researching suitable products, marketing to potential customers, and then communicating with those prospects about their requirements.
Customer Retention
Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)

January 21, 2020 • Pamela Hazelton

Merchants know that ecommerce is highly competitive. It's also dynamic and ever-changing. Alternative forms of selling and servicing (such as social commerce, voice commerce, and chatbots) are examples. What can a smaller online store do to keep up?
Schools & Resources
15 Free Learning Resources for Ecommerce Merchants

January 20, 2020 • Sig Ueland

Looking to explore a new technology or learn from industry experts? Online educational resources can help you develop new skills for your business or career at little or no cost. Here is a list of online educational resources to explore in 2020.
Email & Text Marketing
Essential Email Marketing Features for Ecommerce in 2020

January 20, 2020 • Carolyn Nye

The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
Technical SEO
How to Rank in Google’s New Popular Products

January 19, 2020 • Jill Kocher Brown

Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products.
Conversion
Remember the Environment of Mobile Shoppers

January 17, 2020 • David Shreni

It's vital for retailers to understand the broader setting of mobile sessions. A visitor's physical environment impacts how she engages with your site and whether she returns.
Product Pages
Customize Shopify Product Pages with Metafields

January 17, 2020 • Armando Roggio

The standard description field on a Shopify product detail page is a monolithic block of content. Adding different sections to this block is possible, but the process is not ideal.
Finance
2019 Holiday Sales Wrap-up

January 16, 2020 • Marcia Kaplan

The 2019 holiday shopping season exhibited mixed results, with online revenues growing substantially but brick-and-mortar sales showing meager or negative growth. The entire holiday season — November 1 through December 31 — saw a modest total increase in overall revenues.
Platforms & Apps
Ecommerce Product Releases: January 15, 2020

January 15, 2020 • Sig Ueland

Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on sponsored search ads, social networking tools, customer ...
Conversion
Site Search Tested across 10 Retailers

January 14, 2020 • Armando Roggio

The search engines found on leading retail websites easily understand common misspellings, butchered brand names, and typographical errors. Your company's site search should too.
Staffing
Outsourcing SEO Starts with Knowing Your Needs

January 13, 2020 • Jill Kocher Brown

Ecommerce merchants have many choices for outsourcing search engine optimization. Finding the right agency often comes down to knowing your business's needs, as well as understanding the different types of SEO services.
Social Media
16 Tools to Grow a YouTube Channel

January 13, 2020 • Sig Ueland

Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
Payments
New Electronic Disbursement Methods Save Time and Money

January 12, 2020 • Mike Eckler

Businesses have expenses to pay. “Paying the bills” might not seem interesting or new. but recent innovations make disbursements faster, cheaper, safer, and more convenient.
Analytics & Data
Removing Personal Data from Google Analytics

January 10, 2020 • Morgan Jones

Google Analytics prohibits the collection of personally identifiable information. Users of Google Analytics should detect and then delete the PII if necessary. I'll explain how to do that in this post.
Amazon & Marketplaces
How to Sell Groceries on Amazon

January 9, 2020 • Mike Begg

Amazon, Target, and Walmart are competing for a dominant U.S. online grocery presence. Amazon sells grocery items via three channels: Prime Pantry, AmazonFresh, and its third-party marketplace. I'll address each channel in this post.
Marketing & Advertising
Essential Tasks for a New Ecommerce Marketing Manager

January 9, 2020 • Armando Roggio

There are at least seven tasks that could help a new ecommerce marketing manager during, say, the first 60 days. A new hire who tackles these tasks is likely to enjoy a successful relationship with the company.
Analytics & Data
7 Ways Big Data Will Impact Ecommerce in 2020

January 8, 2020 • Anna Kayfitz

As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But data scientists are getting better at merging, standardizing, and analyzing. What follows are my data predictions for ecommerce for 2020.
Amazon & Marketplaces
Amazon’s Brand Analytics Lowers Ad Costs, Drives Sales

January 7, 2020 • Phil Masiello

Amazon's Brand Analytics provides valuable metrics for sellers in the Brand Registry. The metrics include recent advertising changes, such as targeting competitors in ads and search terms. Used strategically, the data can bolster sales.
Customer Retention
Use Cross-selling to Increase Trust, Loyalty, Sales

January 7, 2020 • Pamela Hazelton

Cross-selling is the act of successfully offering complementary items on the same or subsequent orders. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty.
Google Ads
Using Google’s Dynamic Ads to Personalize, Drive Conversions

January 6, 2020 • Matthew Umbro

Merchants strive to make their Google Ads stand out. They may use value-adds and credibility factors to differentiate from competitors. But the dynamic component of ad copy is typically a better option.
Schools & Resources
13 New Business Books for 2020

January 6, 2020 • Sig Ueland

Here is a list of new and upcoming business books in 2020 for entrepreneurs, managers, and creative professionals. Learn how to make better decisions, protect your data, redefine or find peace with yourself, develop a side hustle, connect with a new generation of consumers, and more.
Content Marketing
5 Content Marketing Ideas for February 2020

January 5, 2020 • Armando Roggio

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business.
Technical SEO
Speed Up Your Slowest Pages with Prefetching

January 3, 2020 • Hamlet Batista

In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
Platforms & Apps
Ecommerce Product Releases: January 2, 2020

January 2, 2020 • Sig Ueland

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, digital currencies, peer-to-peer payments, growth financing, chatbots, cybersecurity, and supply chain innovation.
Analytics & Data
Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

December 31, 2019 • Armando Roggio

Whether you're researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM export, Google Sheets' COUNTIF and COUNTIFS formulas can help. Recently, a multichannel retailer wanted to analyze five years' worth of lead and conversion data.
Marketing & Advertising
15 Outstanding Digital Media Campaigns from 2019

December 30, 2019 • Sig Ueland

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own digital marketing efforts. Here is a list of outstanding digital marketing campaigns from 2019.
Business
2019 Top 25: Our Most Popular Posts of the Year

December 30, 2019 • Kerry Murdock

We've published roughly 500 articles in 2019. What follows is our annual list of the 25 most popular based on the number of page views. Articles related to search engine optimization remain, collectively, the most read. Other leading topics include
Business
8 Key Personnel Roles for Ecommerce Success in 2020

December 29, 2019 • Dale Traxler

It is easier than ever to launch an ecommerce business. Sourcing products is not a problem. Platforms equalize the capabilities of competing stores. Success, therefore, depends on your execution.
Payments
Mobile Payments Streamline Brick-and-mortar Checkout

December 27, 2019 • Mike Eckler

The checkout counter at brick-and-mortar stores can have long lines. Mobile payment acceptance allows merchants to process credit and debit card transactions from anywhere and not necessarily at a counter.