Page 78 – Practical Ecommerce

Category

Google Ads
3 Handy Google Ads Scripts to Automate Tasks

November 25, 2019 • Matthew Umbro

I am not usually a proponent of automating paid search campaigns. But one aspect of automation that I've found helpful is Google Ads scripts. In this post, I'll address three that are especially useful.
Social Media
22 Free Tools for Facebook Marketing

November 25, 2019 • Sig Ueland

With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
SEO
The 8 Benefits of SEO for Ecommerce

November 24, 2019 • Jill Kocher Brown

Ecommerce businesses live and die by their ability to attract new customers. In the race to increase revenue, traffic from organic search can be essential. Here’s why.
Analytics & Data
Predicting Profits from Black Friday Promotions

November 22, 2019 • Anna Kayfitz

The Black Friday weekend is near. Many merchants will lower prices, add promotions, and compete in one of the biggest retail days of the year. By analyzing prior year results, merchants can estimate current-year sales and profits and the impact of promotions.
B2B
Ecommerce Helps Retain B2B Customers

November 21, 2019 • Armando Roggio

Ecommerce can help retain business buyers via expedited reordering, real-time reporting, and improved customer service. B2B retention is often a combination of product quality, consistent delivery, contractual relationships, competitive negotiated prices, and close ties between sales representatives and their buyers.
Conversion
Key Ways to Improve Mobile Site Search

November 21, 2019 • David Shreni

Website visitors on smartphones often convert twice as much when they conduct at least one search. Thus it's beneficial to not only provide a helpful mobile search experience but also nudge shoppers into using it. In this post, I'll review key ways to improve your ecommerce search experience on a mobile devices.
Email & Text Marketing
Email Marketing: 2019 Trends and Innovations

November 20, 2019 • Carolyn Nye

Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.
B2B
B2B Ecommerce: Walk First, Then Run

November 19, 2019 • Lori McDonald

B2B ecommerce is expanding rapidly with innovative new services and marketing strategies. Much of the innovation focuses on improving personalization. However, that is typically the last step. There are prerequisites to address first.
SEO
How to Monitor SEO Topic Clusters, Silos

November 18, 2019 • Armando Roggio

An internal linking strategy around topic clusters or silos can improve site architecture and help search engines understand your content. But topic clusters are not a set-and-forget strategy. They require monitoring.
Analytics & Data
19 Free Tutorials for Google Analytics

November 18, 2019 • Sig Ueland

Google Analytics may be the most important application to understand the behavior of your visitors. And whether you’re a beginner or an experienced user, there are many free resources to help. Here is a list of free tutorials for Google Analytics.
SEO
For Ecommerce SEO, Don’t Ignore the Long Tail

November 17, 2019 • Jill Kocher Brown

Search engine optimization typically focuses on popular keywords. However, long-tail SEO targets keywords that are searched for less frequently but drive value in the aggregate.
Amazon & Marketplaces
2 Ways Amazon Directly Sells a Brand’s Products

November 15, 2019 • Mike Begg

Brands on the Amazon marketplace seem to believe that no one can sell their products. That isn’t true. Surprisingly, even Amazon itself could sell a brand's products without the brand's consent.
Platforms & Apps
Ecommerce Product Releases: November 14, 2019

November 14, 2019 • Sig Ueland

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on email marketing, holiday shipping, ecommerce returns, digital payments, live chat support, and ecommerce education for entrepreneurs.
Cross-border Selling
Alibaba’s 2019 Singles Day: $38 Billion; 200,000 Brands; 78 Countries

November 14, 2019 • Marcia Kaplan

Alibaba’s Singles Day sales on November 11 totaled a record $38.4 billion or 268.4 billion yuan gross merchandise volume, an increase of 26 percent over 2018, according to the company. Gross merchandise volume — GMV — is total sales of merchandise through a particular marketplace over a certain time, excluding fees and commissions.
Amazon & Marketplaces
Why Is Amazon Sending a Holiday Catalog?

November 13, 2019 • Robert Brady

A few days back I received a surprise in the mail courtesy of Amazon: a 2019 gift catalog titled “Holiday Together.” I recognized the Amazon smile logo at the bottom of the cover, which piqued my curiosity. I opened the catalog and turned the pages.
SEO
Hreflang Explained

November 12, 2019 • Bill Sebald

Hreflang is an HTML attribute that allows Google and other search engines to recognize localized versions of web pages. If you have sections of your site for a French audience, for example, an hreflang tag helps Google understand that the section...
Business
The 2 Universal KPIs for Ecommerce Retailers

November 12, 2019 • Dale Traxler

A business's key performance indicators typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time.
B2B
Legacy Software Holds Back B2B Ecommerce

November 11, 2019 • Armando Roggio

Some B2B companies are relying on legacy systems that are not capable of providing the modern ecommerce experience professional buyers seek. There is a myriad of problems with old, out-dated B2B software. But four categories could describe them all.
Schools & Resources
16 Beautiful, Free Content Sliders

November 11, 2019 • Sig Ueland

A content slider is a helpful tool in web design for highlighting images, delivering a message, and enticing a user with animated elements. Here is a list of content sliders to display images, video, or HTML content.
Content Marketing
Could Blogging Boost Your Ecommerce SEO?

November 10, 2019 • Jill Kocher Brown

Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whether blogging could help your ecommerce SEO.
Product Pages
Organization Is Key for Holiday Gift Guides

November 8, 2019 • Pamela Hazelton

Is your store’s gift guide ready for Black Friday, Small Business Saturday, and Cyber Monday? Gift guides can be as simple as listings of products that have something in common, such as subject, category, or price.
B2B
What’s the Best B2B Ecommerce Platform?

November 7, 2019 • Armando Roggio

Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Despite the market's size, many B2B sellers lag behind B2C in ecommerce technology, features, and performance.
Business > Merchant Voice
E.U. anti-fraud legislation emphasizes mobile

November 7, 2019 • Richard Stubbings

Recent E.U. legislation requires banks and payment processors to use two-step authentication. For online transactions in the E.U., the payment now requires not only the card number and the three-digit ...
B2B
B2B Buyers Have High Ecommerce Expectations

November 6, 2019 • Armando Roggio

Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won't be able to meet customer expectations.
Analytics & Data
5 Ways Data Science Drives Ecommerce Revenue

November 5, 2019 • Anna Kayfitz

Data science is the processing and analysis of large datasets — structured or unstructured. Tweets from customers and prospects is an example of unstructured data. Here are five data-science uses to drive ecommerce sales.
Amazon & Marketplaces
Using Machine Learning to Predict Amazon Search Rankings

November 4, 2019 • Hamlet Batista

Ninety percent of Amazon's product views come from the company's organic site search and not from advertising or external channels. Thus given the importance to merchants of optimizing for Amazon's search engine, A9, it's worth understanding the ranking factors.
Content Marketing
5 Content Marketing Ideas for December 2019

November 4, 2019 • Armando Roggio

In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ...
Technical SEO
For SEO, How Fast Is Fast Enough?

November 3, 2019 • Jill Kocher Brown

Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough.
Business
Innovative Ideas to Automate Ecommerce Tasks

November 1, 2019 • Gagan Mehra

This post is the second in a series that focuses on innovation in ecommerce. My objective is to highlight improvements that can help merchants. The first post addressed advancements in drone delivery. In this installment, I'll review progress in ecommerce automation, to streamline routine tasks.
Platforms & Apps
Ecommerce Product Releases: October 31, 2019

October 31, 2019 • Sig Ueland

Here is a list of product releases and updates for late-October from companies that offer services to online merchants. There are updates on voice-commerce, expense management, payments, small business loans, shipping, and returns.