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Practical eCommerce Articles

Google Integrates Google+ in Search Results

Google Integrates Google+ in Search Results

We all expected Google+ would factor into Google's search results. Now we know how. Google recently announced in its blog th... 0 Comments | Read More »

Optimizing a Page for Search Engines, Part 3: Keywords to Content

Optimizing a Page for Search Engines, Part 3: Keywords to Content

Editor's Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first... 1 Comment | Read More »

Increasing Conversions by Referring Consumers Elsewhere

Increasing Conversions by Referring Consumers Elsewhere

Zappos.com's customer service is legendary. It's been known to order pizzas for customers, to take special product photos for c... 0 Comments | Read More »

Too Much SEO Can Harm an Ecommerce Business

Too Much SEO Can Harm an Ecommerce Business

Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. ... 5 Comments | Read More »

How to Expand to the U.K. Market

How to Expand to the U.K. Market

Editor's Note: We welcome James Hyde as our newest contributor. He's a U.K.-based shipping and fulfillment expert with Six Work... 1 Comment | Read More »

3 Things to Love About Quarterly.co

3 Things to Love About Quarterly.co

A new ecommerce business delivers curated gifts to its customers on a subscription basis and exemplifies some of the most excit... 3 Comments | Read More »

Legal: Ecommerce Owners Liable to Patent Trolls?

Legal: Ecommerce Owners Liable to Patent Trolls?

There has recently been an increase in the number of patent claims against website developers and operators. The claims are ba... 0 Comments | Read More »

Top 20 Brands on Google+ for Jan. 2012

Top 20 Brands on Google+ for Jan. 2012

Google+ launched brand pages in November. Already many companies, groups and organizations have established large numbers of fo... 0 Comments | Read More »

Using 'Quick Views' to Increase Conversions

Using 'Quick Views' to Increase Conversions

Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommer... 0 Comments | Read More »

3 Content Lessons from Top Performing Blogs

3 Content Lessons from Top Performing Blogs

Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the... 1 Comment | Read More »

10 Ideas to Grow Ecommerce Profits in 2012

10 Ideas to Grow Ecommerce Profits in 2012

The 2011 holiday season was record breaking for online commerce. Sales hit a new high of $37 billion, according to comScore, th... 1 Comment | Read More »

Optimizing a Page for Search Engines, Part 2: Keyword Mapping

Optimizing a Page for Search Engines, Part 2: Keyword Mapping

Editor's Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The firs... 3 Comments | Read More »

5 Ways Blogging Is Better than Social Networking

5 Ways Blogging Is Better than Social Networking

Blogging has long been an online marketing staple among businesses. In recent years, however, many businesses have focused on s... 2 Comments | Read More »

Email Marketing: 3 Ways to Increase Relevancy

Email Marketing: 3 Ways to Increase Relevancy

An email marketing message needs to be relevant to its recipients to achieve maximum results. Relevancy can be a simple as inse... 2 Comments | Read More »

Vat19.com Thrives in 2011, Recap

Vat19.com Thrives in 2011, Recap

We recently spoke with Jamie Salvatori about how his company fared in 2011. He is the founder and owner of Vat19, an establish... 1 Comment | Read More »

6 Innovative Ecommerce Uses of YouTube

6 Innovative Ecommerce Uses of YouTube

With over 3 billion videos viewed every day, YouTube is a great place for online merchants to find customers. However, there ar... 0 Comments | Read More »

How to Analyze Your Ecommerce Competitors

How to Analyze Your Ecommerce Competitors

In online retailing, an accurate and current competitive analysis accesses rival merchants' strengths and weaknesses relative t... 0 Comments | Read More »

SVG Images: What Merchants Need to Know

SVG Images: What Merchants Need to Know

Many online merchants are unaware of the benefits of scalable vector graphics, or SVGs. This article will provide a basic overv... 1 Comment | Read More »

How to Use Pinterest for Your Ecommerce Business

How to Use Pinterest for Your Ecommerce Business

Learning the ins and outs of popular social sharing site Pinterest takes only minutes, but can have a positive effect on ecomme... 6 Comments | Read More »

Daily Deals: A Good Investment for Merchants?

Daily Deals: A Good Investment for Merchants?

Daily deal sites generated a lot of news and excitement in 2011 — mostly from the consumer perspective. I thought it would be u... 0 Comments | Read More »

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