Practical eCommerce Articles
Google Integrates Google+ in Search Results
We all expected Google+ would factor into Google's search results. Now we know how. Google recently announced in its blog th... 0 Comments | Read More »
Optimizing a Page for Search Engines, Part 3: Keywords to Content
Editor's Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first... 1 Comment | Read More »
Increasing Conversions by Referring Consumers Elsewhere
Zappos.com's customer service is legendary. It's been known to order pizzas for customers, to take special product photos for c... 0 Comments | Read More »
Too Much SEO Can Harm an Ecommerce Business
Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. ... 5 Comments | Read More »
How to Expand to the U.K. Market
Editor's Note: We welcome James Hyde as our newest contributor. He's a U.K.-based shipping and fulfillment expert with Six Work... 1 Comment | Read More »
3 Things to Love About Quarterly.co
A new ecommerce business delivers curated gifts to its customers on a subscription basis and exemplifies some of the most excit... 3 Comments | Read More »
Legal: Ecommerce Owners Liable to Patent Trolls?
There has recently been an increase in the number of patent claims against website developers and operators. The claims are ba... 0 Comments | Read More »
Top 20 Brands on Google+ for Jan. 2012
Google+ launched brand pages in November. Already many companies, groups and organizations have established large numbers of fo... 0 Comments | Read More »
Using 'Quick Views' to Increase Conversions
Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommer... 0 Comments | Read More »
3 Content Lessons from Top Performing Blogs
Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the... 1 Comment | Read More »
10 Ideas to Grow Ecommerce Profits in 2012
The 2011 holiday season was record breaking for online commerce. Sales hit a new high of $37 billion, according to comScore, th... 1 Comment | Read More »
Optimizing a Page for Search Engines, Part 2: Keyword Mapping
Editor's Note: This is the second installment of a three-part series on optimizing ecommerce pages for search engines. The firs... 3 Comments | Read More »
5 Ways Blogging Is Better than Social Networking
Blogging has long been an online marketing staple among businesses. In recent years, however, many businesses have focused on s... 2 Comments | Read More »
Email Marketing: 3 Ways to Increase Relevancy
An email marketing message needs to be relevant to its recipients to achieve maximum results. Relevancy can be a simple as inse... 2 Comments | Read More »
Vat19.com Thrives in 2011, Recap
We recently spoke with Jamie Salvatori about how his company fared in 2011. He is the founder and owner of Vat19, an establish... 1 Comment | Read More »
6 Innovative Ecommerce Uses of YouTube
With over 3 billion videos viewed every day, YouTube is a great place for online merchants to find customers. However, there ar... 0 Comments | Read More »
How to Analyze Your Ecommerce Competitors
In online retailing, an accurate and current competitive analysis accesses rival merchants' strengths and weaknesses relative t... 0 Comments | Read More »
SVG Images: What Merchants Need to Know
Many online merchants are unaware of the benefits of scalable vector graphics, or SVGs. This article will provide a basic overv... 1 Comment | Read More »
How to Use Pinterest for Your Ecommerce Business
Learning the ins and outs of popular social sharing site Pinterest takes only minutes, but can have a positive effect on ecomme... 6 Comments | Read More »
Daily Deals: A Good Investment for Merchants?
Daily deal sites generated a lot of news and excitement in 2011 — mostly from the consumer perspective. I thought it would be u... 0 Comments | Read More »
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