Google AdWords Enhanced Campaigns have been mandatory for all advertisers since July 23. But they have been in use since the end of February. During... Read More »
On Oct 24, 2013 at 7 p.m., Coffee, Kill Boss, a movie I wrote and co-produced, will premiere in the beautiful Paramount Theater at the... Read More »
Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to... Read More »
In marketing, “lift” represents an increase in sales in response to some form of advertising or promotion. Monitoring, measuring, and optimizing lift may help a... Read More »
Here’s a quick summary of mobile devices and their impact on commerce.
Mobile devices are ubiquitous.
More than 50 percent of Americans have a smartphone and that... Read More »
With the holidays around the corner, it’s time to browse the new ecommerce books.
I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects”... Read More »
Fashion-oriented stationer Pergamino has an organic search traffic problem – there’s not enough of it. Founder and Chief Creative Officer Monica Luburich reached out for... Read More »
Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales,... Read More »
Banner ad retargeting, live chat, and a well-planned series of checkout abandonment emails could boost an online retailer’s conversion rates and sales immediately with a... Read More »
Most ecommerce merchants can describe their customers in a general way. They likely know basic demographics — age range, gender, income level. But, do they... Read More »