Practical eCommerce Articles
38 Fees and Surcharges from FedEx and UPS
When comparing shipping rates from FedEx and UPS, don’t forget to include fees and surcharges. Each shipper has an extensive li... 1 Comment | Read More »
Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair, Part 3
Editor's Note: Contributor Phil Hinke is a credit-card veteran who now consults with merchants on lowering their processing cos... 6 Comments | Read More »
3 Remarketing Email Campaigns to Grow Repeat Customers
Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat cus... 1 Comment | Read More »
Understanding Twitter's New Redesign
Twitter has just launched several enhancements that include a major redesign of its layout, the introduction of Facebook-style ... 1 Comment | Read More »
21 Twitter 'Brand Pages'
Twitter has launched "brand pages" as part of its recent redesign. Brand pages feature large customizable header images and hig... 1 Comment | Read More »
Email Marketing: 3 Tips for Recovering from Content Mistakes
The email send button and the content of the message it represents are powerful marketing tools that launch a message directly ... 2 Comments | Read More »
Managing SEO and Social Media Together
How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have b... 1 Comment | Read More »
20 Top Internet Service Providers
The Internet service provider (ISP) is the gatekeeper to online commerce. However, consumers now can choose from several ISPs, ... 2 Comments | Read More »
5 New Social-Shopping Sites and Apps
When it comes to making product purchase decisions, customers are increasingly relying on each other for information and advice... 2 Comments | Read More »
Behavioral Differences Between Men and Women Influence Shopping
Retail is the dominion of women; they shop to purchase both essential and discretionary goods, to relax, and to socialize. So i... 3 Comments | Read More »
8 Great SaaS Shopping Carts
Hosted, software-as-a-service (SaaS) ecommerce solutions allow small online retailers to open functional online stores with a m... 4 Comments | Read More »
The 20 Most Expensive Keywords
Google makes a lot of money from online advertising. In the twelve months ended June 30, 2011, Google made $33.3 billion in rev... 2 Comments | Read More »
Add the Twitter Tweet and Follow Buttons without Hiring a Developer
Twitter is an important site for ecommerce marketers that want to encourage shoppers to share products and pages. Fortunately, ... 0 Comments | Read More »
How to Secure a Domain Name in Different Countries
The notion of expanding an ecommerce business into additional countries is enticing for many merchants. Most every country, ho... 1 Comment | Read More »
Can Spelling Mistakes Impact Ecommerce Conversion?
There’s little research on the impact of spelling and grammar mistakes on conversion. But Charles Duncombe, CEO of JustSayPleas... 1 Comment | Read More »
Beware of DDoS Attacks on Ecommerce Sites
With the holiday shopping season in full swing, some Internet security experts are worried that ecommerce sites may be especial... 0 Comments | Read More »
Using Google Website Optimizer for A/B Testing
Give yourself a pat on the back if you have developed an ecommerce business with a steady flow of orders. Perhaps you have had ... 2 Comments | Read More »
15 Schools for Ecommerce Degrees
Online entrepreneurs typically learn their trade by trial and error. They also acquire skills through online courses — such as... 2 Comments | Read More »
Using LinkedIn for Your Ecommerce Business: Pros and Cons
LinkedIn appeals primarily to business professionals. It does not have as many consumer users as Facebook. But its social media... 2 Comments | Read More »
23 New Mobile Productivity Apps in November 2011
The month of November brought shipping and purchasing apps, a virtual assistant app, several apps to enhance your meetings, and... 0 Comments | Read More »
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