Practical eCommerce Articles
6 Alternatives to Google Reader
Google announced last week that it is retiring Google Reader, its longstanding RSS feed reader application, citing a decrease i... 1 Comment | Read More »
5 Tests to Improve your Email Marketing
For email marketers, there are several key tests that will improve a campaign, and an ongoing program. Here are five basic test... 3 Comments | Read More »
23 Tools to Test your Ecommerce Site
Does your ecommerce site need a checkup? Testing can help you gauge your site’s performance and your customers’ experience. Bes... 5 Comments | Read More »
SEO Audits: What to Expect
One of the challenges that plagues the search marketing industry is a lack of standards around the quality and scope of work. D... 0 Comments | Read More »
Google's 'Merchant Quality Score' Could Make Marketplaces More Attractive
A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or co... 3 Comments | Read More »
Facebook Changes News Feed; Implications for Merchants
Facebook announced in a press conference last Thursday that it has drastically revamped the all-important News Feed, turning it... 0 Comments | Read More »
Lessons Learned: Making Online Bed Shopping a Dream
When Sara Shikhman was 10 years old, she left communist Ukraine with her parents on a one-way ticket across the Atlantic Ocean,... 1 Comment | Read More »
Credit Card Processing: How to React to a Rate Increase
Editor's Note: Contributor Phil Hinke is a veteran of the credit card processing industry. He now consults with merchants to he... 0 Comments | Read More »
4 Ways Big Data Can Help Ecommerce Merchants
In "Understanding Big Data For Ecommerce," I provided a general overview of how online merchants can use Big Data. In this arti... 0 Comments | Read More »
5 Ecommerce Landing Pages: Good and Bad
A key component of an ecommerce marketing strategy is to develop unique landing pages for online ads and email promotions. Ma... 2 Comments | Read More »
Understanding Google+ Design Changes
Google+ recently made several design changes. The most prominent is to the cover image, which is now much larger. Google+ also ... 2 Comments | Read More »
22 New Ecommerce Themes for WordPress
WordPress is a content management system that’s popular for blogging. But with an ecommerce theme, you can use WordPress to lau... 2 Comments | Read More »
For Ecommerce Branding, Use Videos
In today’s social climate, it is more important than ever to create a recognizable brand for your store. Vital to that effort i... 6 Comments | Read More »
Personalizing the Online Shopping Experience
Retailers increasingly use data to personalize an online shopping experience. Geo location, shopping and browsing history, weat... 7 Comments | Read More »
How to Earn Loyal, Repeat Ecommerce Customers
Loyal, repeat shoppers convert easily, spend more, cost less to service, and help spread the word about good online shopping ex... 3 Comments | Read More »
How to Use Google+ Hangouts; Benefits to Merchants
Hangouts is a popular component in the Google+ platform. Hangouts enables live video chats with up to 10 people using Google+, ... 2 Comments | Read More »
Reading List: Tinyme's Ben Liau
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
How to Research your Ecommerce Competitors
Many ecommerce business owners have told me that they pay little attention to their competitors. Most said that they did not ha... 5 Comments | Read More »
19 New Productivity Apps in Feb. 2013
The month of February brought new wi-fi apps, an established image editor, note-taking tools, backup and file management apps, ... 1 Comment | Read More »
Surviving Google AdWords’ New Enhanced Campaigns
In "Cheaper Clicks from AdWords Coming?," my article from Feb. 2012, I questioned whether the then unprecedented decline in cos... 1 Comment | Read More »
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