Practical eCommerce Articles
Reading List: Tinyme's Ben Liau
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
How to Research your Ecommerce Competitors
Many ecommerce business owners have told me that they pay little attention to their competitors. Most said that they did not ha... 5 Comments | Read More »
19 New Productivity Apps in Feb. 2013
The month of February brought new wi-fi apps, an established image editor, note-taking tools, backup and file management apps, ... 1 Comment | Read More »
Surviving Google AdWords’ New Enhanced Campaigns
In "Cheaper Clicks from AdWords Coming?," my article from Feb. 2012, I questioned whether the then unprecedented decline in cos... 1 Comment | Read More »
SEO: Impact of Ecommerce Catalog Structure
Information architecture and search engine optimization are both critical aspects of developing an ecommerce site. During the p... 3 Comments | Read More »
Feb. 2013 Top 10: Our Most Popular Posts
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »
Hashtag Your Products on Instagram
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of Septe... 3 Comments | Read More »
4 Good Reasons to Sell Online
Ecommerce sales are growing. Online sales topped $1 trillion worldwide for the first time last year and there are good reasons ... 4 Comments | Read More »
Online Coupons: Pros and Cons
Using coupon codes to entice online consumers is a long-running debate. The pros are (a) easy to implement, (b) easy to track, ... 3 Comments | Read More »
6 Key Twitter Practices for Smaller Businesses
Many small business owners have told me they understand how Facebook is a good fit for business, but have difficulty drawing a ... 0 Comments | Read More »
5 Social CRM Tools for Small Business
Customer relationship management tools have existed for years. Businesses use them to manage customer interactions across chann... 4 Comments | Read More »
8 Ecommerce Galleries
Looking for ecommerce design ideas? Browse through website galleries that showcase ecommerce sites. Find examples of beautiful ... 1 Comment | Read More »
10 Blog Topics for Online Retailers
One of the best ways for an ecommerce site to rank highly in Google search results is through blogging. Most blog platforms are... 5 Comments | Read More »
Twitter for Ecommerce Merchants
Many retailers have discovered that Twitter is an effective way to communicate with their customers and prospects. A recent st... 0 Comments | Read More »
10 Creative Contact Pages
Contact pages facilitate questions from visitors, and otherwise help prospects locate your business or connect via social medi... 2 Comments | Read More »
Reducing Excess Inventory to Free-up Capital
Reducing excess inventory, even at a loss, can free-up capital and help a small online retailer grow. Slow selling products si... 3 Comments | Read More »
Lessons Learned: Discount Cleaning Products Really Cleans Up
New Jersey-born Mike Kawula once bought a franchise that helped him know how to buy a franchise, which led him to create Discou... 3 Comments | Read More »
Facebook Power Editor: Time-saving Ad Management Tool
Facebook's Power Editor can help administrators manage multiple ad campaigns and Pages with greater efficiency. Facebook create... 0 Comments | Read More »
Locating 404s with Google Analytics
404 error pages are bad. On the list of “Bad Things on Your Site,” 404s easily crack the top five. Yet site owners frequently h... 1 Comment | Read More »
4 Mistakes that Cost Online Stores
The process of capturing customers to your online store involves multiple steps, typically. Getting shoppers to visit your... 1 Comment | Read More »
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