Practical eCommerce Articles
Analyzing Cyber Monday Sales
Black Friday and Cyber Monday were greatly anticipated by merchants and consumers and the results did not disappoint. Online s... 3 Comments | Read More »
Affiliate Marketing Metrics: A Primer
One of the benefits of online marketing is all the data we have access to. Unlike brick-and-mortar establishments, an online r... 0 Comments | Read More »
3 Ways Social Media Affects Brands
The continued growth of social networking and blog sites is having an effect on brands and how those brands are marketed. Acco... 1 Comment | Read More »
Email Marketing: How to Prevent, Manage Dormant Lists
Email marketing remains critical for many ecommerce merchants. But for those merchants with established ecommerce sites — and o... 0 Comments | Read More »
Ask an Expert: For SEO, Better to Host Videos or Use YouTube?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 4 Comments | Read More »
5 Conversion Tools for SEO and Beyond
The quickest path to earning more from an ecommerce site's organic search traffic is to convert more consumers who already go t... 1 Comment | Read More »
Color Psychology Showcase
In "Color Psychology and Online Marketing," I addressed how different colors and color combinations send different messages. In... 0 Comments | Read More »
Pay-Per-Click Advertising Becoming More Important?
Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic... 4 Comments | Read More »
5 Content Curation Tools for Social Sharing
Many of us use popular social networks like Facebook, Twitter and LinkedIn. Yet there are hundreds of others, most of which you... 4 Comments | Read More »
20 Top Brands on Google+
A new study by social management company BrightEdge found that 61 of the top 100 global brands had a Google+ page the week afte... 0 Comments | Read More »
Become a Google Chrome Power User
Google Chrome is rapidly becoming one of the most popular web browsers for Internet professionals — thanks to an impressive set... 0 Comments | Read More »
Crowdfunding: 5 Things You Should Know
New crowdfunding sites are springing up every month and more and more entrepreneurs are looking to these sites for money. Despi... 1 Comment | Read More »
SEO: Letting Customers Generate Long Tail Search Terms
Search engine optimization typically focuses on the trophy terms, the high-volume keyword phrases, because marketers need to dr... 1 Comment | Read More »
Email Deliverability: Blacklists, ISP Blocks, Spam Triggers
Email marketing is critically important to many ecommerce merchants. But what happens if a merchant's email is blocked by an In... 2 Comments | Read More »
12 Tech Review Sites for Small Businesses
Technology product review sites can be a valuable resource for small businesses that need to make purchasing decisions. Sites o... 1 Comment | Read More »
'Retargeting' Can Boost Conversions; A Primer
Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers already familiar with a brand o... 1 Comment | Read More »
Selling on Multiple Devices: 7 Key Ecommerce Functions
This is the age of the always-connected customer. Having only an ecommerce website — accessible by a desktop or laptop computer... 0 Comments | Read More »
5 Reasons to Consider Drop Shipping
Drop shipping is an order fulfillment strategy where the retailer does not keep products in inventory, but relies on wholesaler... 9 Comments | Read More »
Syndicating Content for SEO Benefit
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to... 2 Comments | Read More »
Celebrity Curators Help Personalize Ecommerce
How do you stand out in a crowded market with a sizeable number of players competing mostly on low prices and free shipping? By... 0 Comments | Read More »
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