Many articles have addressed online customer service and the associated best practices to optimize the experience, reduce costs, and increase loyalty. This post will focus... Read More »
Online retailers are finding the “bricks-and-clicks” strategy to be an effective way to serve and engage shoppers. Perhaps that is why an increasing number of... Read More »
Writing a blog can help establish your expertise, inform your customers, and drive traffic to your website. But before you start writing, you’ll have to... Read More »
At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion.
Growth hacking... Read More »
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier... Read More »
With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.
This article reviews five elements of Black Milk’s Pinterest strategy that could... Read More »
WordPress ecommerce owners must keep their sites updated and maintained. Over the past few years, services have sprung up to address this problem. Whether you’re... Read More »
Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information... Read More »
Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on... Read More »
American Express recently came out with a new program called OptBlue, where the final processing rates and fees paid by the merchant are set by... Read More »