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Practical eCommerce Articles

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate Marketing: Beyond Banner Ads to Drive Traffic

Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »

20 New Productivity Apps in Jan. 2013

20 New Productivity Apps in Jan. 2013

The month of January brought new task and contact management apps, voice communication and translation tools, storage resources... 0 Comments | Read More »

How to Take Gorgeous Product Photos

How to Take Gorgeous Product Photos

Editor's Note: We welcome Jason Lawrence as our newest contributor. He is a computer scientist, researcher, educator, and entre... 4 Comments | Read More »

6 Rules for Pay-per-click Ad Profits

6 Rules for Pay-per-click Ad Profits

I often hear from merchants that have tried pay-per-click advertising, but it wasn’t profitable for them. So they abandoned it.... 2 Comments | Read More »

Equity Crowdfunding Stalls

Equity Crowdfunding Stalls

When President Obama signed the Jumpstart Our Business Startups Act in April 2012, the clock started ticking on a 270-day perio... 0 Comments | Read More »

Personalizing the Customer Experience

Personalizing the Customer Experience

I recently shopped for a new wallet in several online stores. Later that day, I saw ads for one of the same wallets on The New ... 9 Comments | Read More »

Top 10 Local Business Directories

Top 10 Local Business Directories

Facebook's new search feature, Graph Search, has placed renewed emphasis on the importance of local search. We addressed Graph ... 2 Comments | Read More »

7 Keys to Ecommerce Blogging Success

7 Keys to Ecommerce Blogging Success

Business blogs serve many functions. They can inform consumers of news about your company, highlight upcoming events, promote p... 7 Comments | Read More »

19 Tools to Test your Site for Mobile Devices

19 Tools to Test your Site for Mobile Devices

Is your ecommerce site ready for mobile commerce? Preparing your site for mobile customers can be daunting, considering the hug... 0 Comments | Read More »

13 Tips for Ecommerce Success in 2013

13 Tips for Ecommerce Success in 2013

Running your ecommerce business can be a grind. You need to replenish products, drive more traffic to your store, create new pr... 1 Comment | Read More »

Facebook Takes on Local Search

Facebook Takes on Local Search

Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so... 1 Comment | Read More »

Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!

Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!

An email is effective only if it is successfully delivered to the recipient. Moreover, getting the email to the inbox, versus t... 0 Comments | Read More »

 Lessons Learned: From Police Officer to Wedding-products Retailer

Lessons Learned: From Police Officer to Wedding-products Retailer

If Erica Tevis had passed her firearms test as a rookie New York police officer 12 years ago, it’s highly unlikely the New Jers... 4 Comments | Read More »

10 Tips for Syndicating Blog Content

10 Tips for Syndicating Blog Content

Blogging is hard work. It takes much time to research a topic, write copy, and find useful images, videos, and infographics. ... 2 Comments | Read More »

Optimizing Ecommerce for Tablets and Smartphones

Optimizing Ecommerce for Tablets and Smartphones

If you're thinking users of smartphones and tablets do not represent a material part of your ecommerce audience, consider these... 2 Comments | Read More »

Understanding Big Data For Ecommerce

Understanding Big Data For Ecommerce

The term "Big Data" was the Internet buzzword of 2012. The use of Big Data promises to become more prevalent in 2013, as mercha... 6 Comments | Read More »

20 New Free Commercial Fonts

20 New Free Commercial Fonts

Fonts are a great way to add style to your ecommerce site. For very little expense, the right font can lend a modern look, a fu... 1 Comment | Read More »

Don’t Forget Email Marketing; 13  Reasons

Don’t Forget Email Marketing; 13 Reasons

With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not b... 5 Comments | Read More »

Configuring Google Analytics, Part 2: Advanced Capabilities

Configuring Google Analytics, Part 2: Advanced Capabilities

Editor's note: This is "Part 2" of a 2-part series on how to know if you are fully using Google Analytics for your ecommerce si... 2 Comments | Read More »

Customer Service Key for Ecommerce; 6 Pointers

Customer Service Key for Ecommerce; 6 Pointers

As ecommerce business owners, we tend to think in terms of policies, inventory, and operations. But the most important part of ... 1 Comment | Read More »

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