Practical eCommerce Articles
Affiliate Marketing: Beyond Banner Ads to Drive Traffic
Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »
20 New Productivity Apps in Jan. 2013
The month of January brought new task and contact management apps, voice communication and translation tools, storage resources... 0 Comments | Read More »
How to Take Gorgeous Product Photos
Editor's Note: We welcome Jason Lawrence as our newest contributor. He is a computer scientist, researcher, educator, and entre... 4 Comments | Read More »
6 Rules for Pay-per-click Ad Profits
I often hear from merchants that have tried pay-per-click advertising, but it wasn’t profitable for them. So they abandoned it.... 2 Comments | Read More »
Equity Crowdfunding Stalls
When President Obama signed the Jumpstart Our Business Startups Act in April 2012, the clock started ticking on a 270-day perio... 0 Comments | Read More »
Personalizing the Customer Experience
I recently shopped for a new wallet in several online stores. Later that day, I saw ads for one of the same wallets on The New ... 9 Comments | Read More »
Top 10 Local Business Directories
Facebook's new search feature, Graph Search, has placed renewed emphasis on the importance of local search. We addressed Graph ... 2 Comments | Read More »
7 Keys to Ecommerce Blogging Success
Business blogs serve many functions. They can inform consumers of news about your company, highlight upcoming events, promote p... 7 Comments | Read More »
19 Tools to Test your Site for Mobile Devices
Is your ecommerce site ready for mobile commerce? Preparing your site for mobile customers can be daunting, considering the hug... 0 Comments | Read More »
13 Tips for Ecommerce Success in 2013
Running your ecommerce business can be a grind. You need to replenish products, drive more traffic to your store, create new pr... 1 Comment | Read More »
Facebook Takes on Local Search
Consumers use the Internet to search for local businesses, events, and topics. Google is a major player in local search, but so... 1 Comment | Read More »
Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!
An email is effective only if it is successfully delivered to the recipient. Moreover, getting the email to the inbox, versus t... 0 Comments | Read More »
Lessons Learned: From Police Officer to Wedding-products Retailer
If Erica Tevis had passed her firearms test as a rookie New York police officer 12 years ago, it’s highly unlikely the New Jers... 4 Comments | Read More »
10 Tips for Syndicating Blog Content
Blogging is hard work. It takes much time to research a topic, write copy, and find useful images, videos, and infographics. ... 2 Comments | Read More »
Optimizing Ecommerce for Tablets and Smartphones
If you're thinking users of smartphones and tablets do not represent a material part of your ecommerce audience, consider these... 2 Comments | Read More »
Understanding Big Data For Ecommerce
The term "Big Data" was the Internet buzzword of 2012. The use of Big Data promises to become more prevalent in 2013, as mercha... 6 Comments | Read More »
20 New Free Commercial Fonts
Fonts are a great way to add style to your ecommerce site. For very little expense, the right font can lend a modern look, a fu... 1 Comment | Read More »
Don’t Forget Email Marketing; 13 Reasons
With all the focus on social media, it seems that email marketing is almost an afterthought for many companies. Email may not b... 5 Comments | Read More »
Configuring Google Analytics, Part 2: Advanced Capabilities
Editor's note: This is "Part 2" of a 2-part series on how to know if you are fully using Google Analytics for your ecommerce si... 2 Comments | Read More »
Customer Service Key for Ecommerce; 6 Pointers
As ecommerce business owners, we tend to think in terms of policies, inventory, and operations. But the most important part of ... 1 Comment | Read More »
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