Practical eCommerce Articles
Writing Excellent Email Subject Lines
A well written email subject line can increase open rates and, potentially, increase conversions. An email with a poorly writte... 1 Comment | Read More »
Interview: Yahoo! Small Business General Manager
There's no more pioneering platform in the ecommerce business than Yahoo!. Its shopping cart powers thousands of ecommerce sto... 1 Comment | Read More »
10 Online Legal Form Providers
Hiring attorneys for issues such as incorporation, contracts, or business sales can be extremely expensive for small businesses... 0 Comments | Read More »
Designing 'Above the Fold' Necessary?
Ensuring that customers can easily find important information on a site should be a priority for online merchants. In the past,... 1 Comment | Read More »
Understanding Facebook's New 'Insights' Analytics
Facebook recently launched a new, enhanced version of Insights, its analytics package for Fan pages. The old version contained ... 1 Comment | Read More »
Email Case Study: Allrecipes.com Makes Daily Frequency Work
For many ecommerce sites, sending marketing emails every day may be scary, fearing that recipients will unsubscribe based on th... 1 Comment | Read More »
Lessons from the Amazon Redesign
Amazon has redesigned its website — improving aesthetics, usability, and merchandising. Changes in Amazon's graphic design and ... 2 Comments | Read More »
Selling Luxury Goods Online
The wisdom of selling expensive, high-end goods online has been debated since ecommerce became a reality. Many brands fear that... 2 Comments | Read More »
SEO: Using Affiliates for Search Marketing
Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliate... 1 Comment | Read More »
5 Holiday Marketing Ideas to Boost Sales
The holiday shopping season runs from the end of October to the end of the year, and it can represent as much as 20-to-40 perce... 3 Comments | Read More »
Back Office Complexities of Selling on Multiple Channels
Proponents of selling retail products across multiple online channels don't often discuss the back office reality of managing i... 0 Comments | Read More »
Paid Search: Can Anyone Challenge Google?
We can end the suspense right now. It's not likely that any other company is going to be a real contender in paid search anytim... 0 Comments | Read More »
How to Make Category Navigation Dynamic
Sophisticated site search helps consumers find products on ecommerce sites, and therefore increases sales. But site search can ... 1 Comment | Read More »
Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair
Editor's Note: Contributor Phil Hinke is a credit-card veteran who now consults with merchants on lowering their processing cos... 1 Comment | Read More »
Social Media: Become a 'One Percenter'
Years ago, usability expert Jakob Nielsen developed the "Community Participation Pyramid," which some observers now call the "9... 1 Comment | Read More »
Holiday Sales to Grow 2.8 Percent?
The National Retail Federation has estimated that overall 2011 holiday sales — brick-and-mortar and online — will grow 2.8 perc... 1 Comment | Read More »
SEO Report Card: SolsticeSupply.com, Part 2
Over two years ago, we published an "SEO Report Card" for SolsticeSupply.com, an ecommerce site dedicated to closeout winter go... 2 Comments | Read More »
13 New Ecommerce Books in September 2011
September’s new ecommerce books are about social media and location-based marketing tools. Several of the books focus on online... 0 Comments | Read More »
Understanding the Shift to Online Shopping
Defying the general economic gloom, ecommerce sales have registered seven consecutive quarters of year-over-year revenue gains ... 2 Comments | Read More »
Sales of Smartphones and Tablets to Exceed PCs
The rise of smartphones and computer tablets have forced many ecommerce merchants to ask how consumers will access the Internet... 0 Comments | Read More »
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