Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes... Read More »
Many men forget their partner’s birthday. But after London-born Jignesh Ghaghada upset his girlfriend by doing this, he created gift website TreatHer.com.
Ghaghada grew up in... Read More »
There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and... Read More »
One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as... Read More »
I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce... Read More »
Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively... Read More »
An ecommerce merchant can add content and value to an online store by utilizing free stock photography.
Here is a list of resources to find free... Read More »
Google released two algorithm updates this week targeted at removing low quality sites from its search results. Payday Loans and Panda both received major updates,... Read More »
Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with... Read More »
In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an ecommerce Read More »