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Practical eCommerce Articles

Writing Excellent Email Subject Lines

Writing Excellent Email Subject Lines

A well written email subject line can increase open rates and, potentially, increase conversions. An email with a poorly writte... 1 Comment | Read More »

Interview: Yahoo! Small Business General Manager

Interview: Yahoo! Small Business General Manager

There's no more pioneering platform in the ecommerce business than Yahoo!. Its shopping cart powers thousands of ecommerce sto... 1 Comment | Read More »

10 Online Legal Form Providers

10 Online Legal Form Providers

Hiring attorneys for issues such as incorporation, contracts, or business sales can be extremely expensive for small businesses... 0 Comments | Read More »

Designing 'Above the Fold' Necessary?

Designing 'Above the Fold' Necessary?

Ensuring that customers can easily find important information on a site should be a priority for online merchants. In the past,... 1 Comment | Read More »

Understanding Facebook's New 'Insights' Analytics

Understanding Facebook's New 'Insights' Analytics

Facebook recently launched a new, enhanced version of Insights, its analytics package for Fan pages. The old version contained ... 1 Comment | Read More »

Email Case Study: Allrecipes.com Makes Daily Frequency Work

Email Case Study: Allrecipes.com Makes Daily Frequency Work

For many ecommerce sites, sending marketing emails every day may be scary, fearing that recipients will unsubscribe based on th... 1 Comment | Read More »

Lessons from the Amazon Redesign

Lessons from the Amazon Redesign

Amazon has redesigned its website — improving aesthetics, usability, and merchandising. Changes in Amazon's graphic design and ... 2 Comments | Read More »

Selling Luxury Goods Online

Selling Luxury Goods Online

The wisdom of selling expensive, high-end goods online has been debated since ecommerce became a reality. Many brands fear that... 2 Comments | Read More »

SEO: Using Affiliates for Search Marketing

SEO: Using Affiliates for Search Marketing

Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliate... 1 Comment | Read More »

5 Holiday Marketing Ideas to Boost Sales

5 Holiday Marketing Ideas to Boost Sales

The holiday shopping season runs from the end of October to the end of the year, and it can represent as much as 20-to-40 perce... 3 Comments | Read More »

Back Office Complexities of Selling on Multiple Channels

Back Office Complexities of Selling on Multiple Channels

Proponents of selling retail products across multiple online channels don't often discuss the back office reality of managing i... 0 Comments | Read More »

Paid Search: Can Anyone Challenge Google?

Paid Search: Can Anyone Challenge Google?

We can end the suspense right now. It's not likely that any other company is going to be a real contender in paid search anytim... 0 Comments | Read More »

How to Make Category Navigation Dynamic

How to Make Category Navigation Dynamic

Sophisticated site search helps consumers find products on ecommerce sites, and therefore increases sales. But site search can ... 1 Comment | Read More »

Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair

Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair

Editor's Note: Contributor Phil Hinke is a credit-card veteran who now consults with merchants on lowering their processing cos... 1 Comment | Read More »

Social Media: Become a 'One Percenter'

Social Media: Become a 'One Percenter'

Years ago, usability expert Jakob Nielsen developed the "Community Participation Pyramid," which some observers now call the "9... 1 Comment | Read More »

Holiday Sales to Grow 2.8 Percent?

Holiday Sales to Grow 2.8 Percent?

The National Retail Federation has estimated that overall 2011 holiday sales — brick-and-mortar and online — will grow 2.8 perc... 1 Comment | Read More »

SEO Report Card: SolsticeSupply.com, Part 2

SEO Report Card: SolsticeSupply.com, Part 2

Over two years ago, we published an "SEO Report Card" for SolsticeSupply.com, an ecommerce site dedicated to closeout winter go... 2 Comments | Read More »

13 New Ecommerce Books in September 2011

13 New Ecommerce Books in September 2011

September’s new ecommerce books are about social media and location-based marketing tools. Several of the books focus on online... 0 Comments | Read More »

Understanding the Shift to Online Shopping

Understanding the Shift to Online Shopping

Defying the general economic gloom, ecommerce sales have registered seven consecutive quarters of year-over-year revenue gains ... 2 Comments | Read More »

Sales of Smartphones and Tablets to Exceed PCs

Sales of Smartphones and Tablets to Exceed PCs

The rise of smartphones and computer tablets have forced many ecommerce merchants to ask how consumers will access the Internet... 0 Comments | Read More »

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