Practical eCommerce Articles
Configuring Google Analytics, Part 2: Advanced Capabilities
Editor's note: This is "Part 2" of a 2-part series on how to know if you are fully using Google Analytics for your ecommerce si... 2 Comments | Read More »
Customer Service Key for Ecommerce; 6 Pointers
As ecommerce business owners, we tend to think in terms of policies, inventory, and operations. But the most important part of ... 1 Comment | Read More »
Google Analytics: 7 Shortcomings
Google Analytics is a powerful free tool for understanding your website's traffic and visits. But it does have shortcomings. Th... 4 Comments | Read More »
What Do Shoppers Think of Your Ecommerce Site?
In "Reviewing your Ecommerce Business at Year End," I offered a framework to critique your business's performance for 2012. Th... 4 Comments | Read More »
Reading List: Bridgeline Digital's Brett Zucker
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
8 Instagram Photo-Sharing Alternatives
Photo-sharing site Instagram created a controversy recently when it proposed a change in its terms of service that would have a... 1 Comment | Read More »
8 Tools for Managing Multiple WordPess Sites
Managing multiple WordPress sites is getting easier. With the release of WordPress 3.0 and its multisite feature, you can run m... 0 Comments | Read More »
5 Ways to Enhance an Ecommerce Site for Tablets
Online retailers must design sites that work well and look great on tablets as those devices emerge as a favorite for online sh... 2 Comments | Read More »
SEO New Year’s Resolutions for 2013
With a new year ahead, it’s time to think about New Year’s resolutions. What do you want search engine optimization to do for y... 2 Comments | Read More »
10 Compelling Product Video Examples
Product videos may attract additional shoppers, encourage sharing, and increase sales for online retailers. So it is little won... 1 Comment | Read More »
Pay-per-click Advertising: 7 Predictions for 2013
2012 was a big year for pay-per-click advertising. Many online retailers saw their PPC budgets, conversion rates, and return-on... 5 Comments | Read More »
Using Instagram for your Ecommerce Business
Popular photo-sharing app Instagram — which Facebook acquired earlier this year — is now used by businesses. Of 100 leading bra... 4 Comments | Read More »
15 iPad-friendly Retail Sites
Apple's iPad tablet computer is changing the way that many consumers connect to the Internet, stay informed, and shop. A tablet... 3 Comments | Read More »
Mobile Commerce: Website or App?
According to Forrester Research, mobile commerce sales will grow from $10 billion in 2012 to $32 billion in 2016, accounting fo... 7 Comments | Read More »
20 Best Mobile Productivity Apps of 2012
2012 has come to a close. Time to highlight the year’s best new mobile productivity apps. Here is my list of the best mobile ... 2 Comments | Read More »
25 Top Articles for 2012
As 2012 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles of the year, based on the n... 1 Comment | Read More »
5 New Year's Resolutions for Small Online Retailers
As 2012 comes to a close and the year's robust holiday season is over, small online retailers will have a bit of time to reflec... 6 Comments | Read More »
10 Ways to Encourage Customer Ratings and Reviews
According to Nielsen’s "Global Trust in Advertising and Brand Messages" report, which surveyed more than 28,000 Internet respon... 2 Comments | Read More »
Reading List: WarehousingAndFulfillment.com's Will Schneider
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read the... 1 Comment | Read More »
10 Drop Shipping Resources
Drop shipping is an order fulfillment technique in which merchandise is shipped to the customer directly from the warehouse or ... 7 Comments | Read More »
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