The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used... Read More »
Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before.
Customer relationship... Read More »
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items.
“I love Pinterest because it makes... Read More »
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially... Read More »
If you are looking to save money on shipping, start with a call to your UPS or FedEx representative. Speak with her about UPS SurePost... Read More »
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In... Read More »
Managing your online reputation is essential for establishing your brand and protecting your image. If you’re a small or medium-sized business, there are tools available... Read More »
Something as simple as the name of a page has an incredible impact on the optimization of that page in organic search. Platforms use page... Read More »
Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience... Read More »
Editor’s Note: This is “Part 3″ of a three-part series. “Part 1″ and “Part 2″ we published previously.
The purpose of this series is to... Read More »