Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Photography & Video
15 Animated GIFs on Twitter, from Brands

March 2, 2015 • Sig Ueland

In “12 Free Animated GIF Creators,” my article last week, I addressed tools to create animated GIFs for your website, email, and social media campaigns. In this article, I am ...
Customer Service
Eliminate Dead Ends to Grow Ecommerce Conversions

February 24, 2015 • Pamela Hazelton

When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead ends leave shoppers wondering what ...
Conversion
4 Customers an Ecommerce Retailer Must Serve

February 23, 2015 • Armando Roggio

Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more. Retail ecommerce businesses serve a variety of customers with different needs, wants,
Analytics & Data
Google Analytics: Creating a Custom Dashboard, for Ecommerce

February 12, 2015 • Kunle Campbell

In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe how to create your own ...
Conversion
3 Common Problems with A/B Testing, for Ecommerce

February 9, 2015 • Armando Roggio

Testing is fundamental to proper conversion rate optimization. Done well, an A/B test can help ecommerce marketers identify the best landing page design, which form of navigation works best, or ...
Product Pages
Look to Other Industries for Ecommerce Inspiration

February 8, 2015 • Pamela Hazelton

When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...
Photography & Video
7 Powerful Apps for Product Photography

February 5, 2015 • Jason Lawrence

You might remember “Product Photography: DSLR Cameras vs. Smartphones,” my article about the trade-offs between using DSLR cameras and smartphone cameras for product photography. I noted that there is a ...
Conversion
Google Analytics Adds Basic Cohort Analysis

February 1, 2015 • Armando Roggio

Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing ...
Product Pages
Drive Conversions with Supporting Product Content

January 22, 2015 • Pamela Hazelton

When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
Analytics & Data
Top 14 Google Analytics Releases in 2014, for Ecommerce

January 22, 2015 • Kunle Campbell

This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in 2015. 1. Enhanced Segmentation of Remarketing ...
Conversion
Notable Internet Marketing Articles for January 16, 2015

January 16, 2015 • Kathleen Fealy

This week’s collection focuses on ways to increase conversions and sales by connecting with consumers. I also present tools and tactics to make your online marketing easier.
Product Pages
Increase Conversions for Shopping by Color, Size, Style

January 8, 2015 • Pamela Hazelton

Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
Photography & Video
5 Great Video Hosting Services for Ecommerce

January 8, 2015 • Jason Lawrence

When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the ...
Conversion
11 Ways to Make Visual Content More Effective

January 5, 2015 • Pamella Neely

Images are an integral part of the Internet, and they’re getting more important all the time. That’s mostly because images are a key part of human consciousness. Our brains process visual information much faster than text.
Conversion
Tools, Tips for Collecting Customer Feedback

December 24, 2014 • Jerry Jao

The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior. But while such tools are indeed ...
Customer Retention
How to Lessen the Post-holiday Sales Lull

December 22, 2014 • Pamela Hazelton

Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
Analytics & Data
10 Google Analytics Reports that Show Where Your Store Loses Visitors

December 10, 2014 • Kunle Campbell

This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as purchases or email signups. It ...
Checkout Tactics
6 Checkout Changes to Minimize Abandonment

December 8, 2014 • Pamela Hazelton

The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to check out complete the process.
Customer Service
10 Brands Using Twitter for Customer Service

December 8, 2014 • Sig Ueland

In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and immediate tool to get help ...
Conversion
3 Steps to Resolving Customer Complaints in 2015

December 2, 2014 • Armando Roggio

Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
Customer Retention
Customize the Search Page to Increase Ecommerce Sales

November 30, 2014 • Pamela Hazelton

One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online ...
Checkout Tactics
10 Last-minute Ways to Increase Holiday Conversions

November 25, 2014 • Pamela Hazelton

It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
Conversion
6 Holiday Online Shopping Trends to Watch in 2014

November 18, 2014 • Armando Roggio

Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
Conversion
Using ‘Selfies’ to Gather Ecommerce Data, Serve Shoppers

November 18, 2014 • Jerry Jao

“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online shopping experience. In this article, I’ll ...
Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales

November 11, 2014 • Armando Roggio

Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
Analytics & Data
Google Analytics Set-up Checklist for Ecommerce

November 10, 2014 • Kunle Campbell

This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website. Step 1: Creating Google Analytics account This is the most basic of steps: Head over to ...
Conversion
4 Trust Indicators That Help Convert Online Shoppers

November 6, 2014 • Bob Angus

Visitors to your online store make an emotional decision about your business: Do they trust you or not? Online shoppers, especially first time visitors, evaluate ecommerce sites in many ways, to ...
Photography & Video
Product Photography: DSLR Cameras vs. Smartphones

November 4, 2014 • Jason Lawrence

High quality product photography is key for building customer trust and increasing conversions on ecommerce sites. A topic that comes up a lot at Arqspin, my 360 photography company, is ...
Conversion
Future of Non-profits Depends on ‘Generation Y’

November 3, 2014 • Cathy Qori

One of the most the most useful ways we can segment non-profit donors is by generation. Different generations, as a whole, have different giving patterns. Non-profit marketers should be able to build successful contribution campaigns based on generational giving characteristics. Here are some of the main facts about the generations — summarized in the illustration below.
Analytics & Data
14 Alternatives to Google Analytics

October 26, 2014 • Sig Ueland

Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available. Here is a ...

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