Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Product Pages
Visitors’ Devices Affect Ecommerce Conversions

October 24, 2014 • Pamela Hazelton

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the ...
Conversion
5 Ways to Jumpstart Mobile Ecommerce

October 21, 2014 • Joe Robison

With the drastic rise in global smartphone adoption since Apple’s release of the iPhone in 2007, mobile ecommerce has seen a sharp increase as well. Mobile commerce — i.e., sales ...
Conversion
Selling to Hawaii, Alaska Helps Learn International Ecommerce

October 10, 2014 • Armando Roggio

Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer valuable new markets in their ...
Conversion
Retention Science CEO on Data-driven Ecommerce

October 8, 2014 • PEC Staff

The co-founder of Retention Science, Jerry Jao, is an expert on using data, lots of data, to grow ecommerce revenues. Beyond that, he’s a gifted Taiwanese-born entrepreneur who proves what ...
Analytics & Data
14 Key Ecommerce Events to Track in Google Analytics

October 8, 2014 • Kunle Campbell

To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will need to go beyond basic ...
Product Pages
Drive Ecommerce Conversions with First-person Statements

October 6, 2014 • Pamela Hazelton

If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and ...
Conversion
7 Little Things to Improve an Ecommerce Business

September 24, 2014 • Armando Roggio

Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have a positive impact on an ...
Product Pages
5 Effective Ecommerce Product Pages

September 16, 2014 • Joe Robison

Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers to complete the purchase, or ...
Conversion
Google Analytics Benchmarking Reports Return

September 12, 2014 • Armando Roggio

After more than three years, Google Analytics is bringing back its popular Benchmarking reports. This returning Google Analytics feature will allow business owners to compare site traffic and engagement to industry ...
Analytics & Data
10 Essential Google Analytics Dashboards for Ecommerce

September 9, 2014 • Kunle Campbell

Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can be daunting and time consuming. Custom reports and dashboards — two Google Analytics
Conversion
Using Google’s In-page Analytics, for Link Performance

September 8, 2014 • Armando Roggio

Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with the content. The report shows a ...
Conversion
Using Ecommerce Text Messages in 2014

August 26, 2014 • Armando Roggio

Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers may be more likely to ...
Conversion
7 Storytelling Techniques and How To Apply Them

August 25, 2014 • Pamella Neely

Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere from board rooms to mom and pop stores. Storytelling is even being hailed as the single most powerful business skill for the next decade.
Analytics & Data
5 Analytics Plugins for WordPress Shop Owners

August 24, 2014 • Joe Robison

Web analytics software allows site owners to know where their traffic is coming from and the actions of their visitors. For ecommerce sites, a strategic web analytics plan can improve ...
Business
Collecting Data Responsibly from Ecommerce Shoppers

August 18, 2014 • Jerry Jao

Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do it also need to be ...
Photography & Video
3 Ways to Make Ecommerce Product Videos More Effective

August 17, 2014 • Armando Roggio

Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ...
Analytics & Data
Google Analytics: Using New ‘Enhanced Ecommerce’

August 7, 2014 • Kunle Campbell

Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor behavior. Armed with these new ...
Analytics & Data
Google Analytics: Defining Macro and Micro Goals

July 21, 2014 • Kevin Webster

It's fairly simple to come up with a list of “goals” that describe a website's success. These typically include lead generation, downloads (i.e., coupons, menus, or whitepapers), and ecommerce transactions. Noted web analytics writer and practitioner Avinash Kaushik describes these as “macro goals” that are clear and easy to define.
Conversion
Google Analytics: How to Set Up Basic Goals

July 16, 2014 • Armando Roggio

Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information may ultimately help businesses earn ...
Photography & Video
10 Sites Using Video Creatively to Engage Customers

July 14, 2014 • Sig Ueland

Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to ...
Customer Service
10 Tools to Survey your Customers

July 7, 2014 • Sig Ueland

Polls and surveys are a great way to engage your customers and get feedback on your business. Survey your customers to find out what they want more of, or even ...
Analytics & Data
Google Analytics: Using Views and Filters, to Understand Visitors

July 3, 2014 • Armando Roggio

Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better understand how to attract, retain,
Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014

June 12, 2014 • Armando Roggio

Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
Analytics & Data
Using Data to Empower an Ecommerce Business

June 12, 2014 • Jerry Jao

Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive ...
Conversion
Yahoo Introduces Live Store Badges to Help Build Trust

May 30, 2014 • Armando Roggio

Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote their most popular products with ...
Conversion
4 Tips for Better Ecommerce Product Videos in 2014

May 28, 2014 • Armando Roggio

There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and profits. But just like any ...
Conversion
How to Manage an Ecommerce Photo Shoot with Models

May 8, 2014 • Armando Roggio

Good photography is vital for online retailers. While some merchants can depend on vendor- or distributor-supplied imagery for a time, most growing retailers will eventually find the need to use ...
Conversion
Use Rule-based Chat to Improve Satisfaction, Sales

May 1, 2014 • Armando Roggio

Online stores can actively encourage live chat, sending relevant greetings to site visitors, improving customer satisfaction, and reducing shopping cart abandonment or lost sales. Proactive live chat, which is the practice ...
Conversion
Online Purchase Cycle in 2014 Messy; Not a Funnel

April 16, 2014 • Armando Roggio

Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers. It is,
Product Pages
10 WordPress Ecommerce Plugins to Improve Product Pages

April 16, 2014 • Joe Robison

Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages ...

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