Page 110 – Practical Ecommerce

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Amazon & Marketplaces
Ecommerce Briefs: Amazon and Kohl’s, Food Wars, Toys’R’Us

October 9, 2017 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll address: Amazon’s new partnership with Kohl’s; activity in the U.S. online food delivery ...
Content Marketing
5 Content Marketing Ideas for November 2017

October 8, 2017 • Armando Roggio

From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Content marketing is the act ...
Product Pages
8 Ways to Supercharge Calls to Action, for Ecommerce

October 6, 2017 • Pamela Hazelton

A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to ...
SEO Tools
Mobile-first SEO Makes Search Console More Important

October 6, 2017 • Jill Kocher Brown

In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared ...
Business
10 Ways Blockchains Can Benefit Merchants

October 5, 2017 • Gagan Mehra

The Internet is buzzing with how blockchains can solve problems and disrupt multiple industries. But what exactly is a blockchain and how can it benefit merchants? A blockchain is a “distributed ...
Shipping & Fulfillment
When to Use USPS for Ecommerce Shipping

October 4, 2017 • Armando Roggio

The United States Postal Service is a popular shipping solution for American ecommerce businesses. It stacks up well against other carriers in several situations. The USPS may be particularly effective when ...
Google Ads
Don’t Forget Bing for 2017 Holiday Advertising

October 3, 2017 • Robert Brady

New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers ...
Platforms & Apps
Ecommerce Product Releases: October 2, 2017

October 2, 2017 • Sig Ueland

Here is a list of product releases and updates from late September from companies that offer services to online merchants. There are updates on advertising, visual search, artificial intelligence, multimedia ...
Business
September 2017 Top 10: Our Most Popular Posts

October 1, 2017 • PEC Staff

What follows are our 10 most popular articles for September 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 78
Content Marketing
3 Ways to Integrate Products You Sell with Content You Publish

September 29, 2017 • Armando Roggio

There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information. The value of that content must take precedence over short-term product ...
On-page SEO
Optimizing Your Mobile Presence for Natural Search

September 29, 2017 • Jill Kocher Brown

Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google ...
Influencers & Affiliates
Affiliate Marketing Meets Influencers

September 28, 2017 • Greg Hoffman

The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales. The word “influencer” was mentioned in a dozen session titles ...
Business
Miva C.E.O. on New Investment, Amazon, Ecommerce Outlook

September 28, 2017 • Kerry Murdock

It’s been an eventful year for Miva, the pioneering ecommerce platform. Its longtime president became C.E.O. and the company raised $18 million of private equity, which is the first such ...
Social Media
105 Leading Social Networks Worldwide

September 27, 2017 • Gagan Mehra

Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list all leading English-language social networks as of Sept. 2017. It will also indicate social networks that were added since the 2015 article, by placing “(New)” beside the name.
Business > Merchant Voice
Avoid ‘saving money’ content if you want higher-end clients

September 27, 2017 • Elizabeth Hollingsworth

How do you position your ecommerce products and services? Are your items, on average, more expensive than your competitors? Do you offer high-end, custom products that shoppers can’t find elsewhere? Or ...
Analytics & Data
Using Google Analytics for Ecommerce SEO

September 26, 2017 • Morgan Jones

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a ...
Design & Development
6 Uncommon Marketing Tactics to Try This Christmas

September 26, 2017 • Armando Roggio

A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions. With the 2017 Christmas shopping season closing in, your marketing department ...
Local Business
Can Experiential Retailing Help Brick-and-mortar Stores?

September 25, 2017 • Marcia Kaplan

The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave is experiences. When shoppers really need things, they can buy them online ...
Business
4 Predictions for the 2017 Holiday Shopping Season

September 24, 2017 • Armando Roggio

During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have ...
On-page SEO
SEO: Preparing for Google’s Mobile-first Index

September 22, 2017 • Jill Kocher Brown

Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...
Product Pages
5 Must-haves for 2017 Holiday Sales

September 21, 2017 • Pamela Hazelton

The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
Platforms & Apps
From Shopping Cart to Ecommerce Platform and Back Again?

September 21, 2017 • Armando Roggio

Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could ...
Amazon & Marketplaces
6 ways to optimize Amazon listings

September 20, 2017 • Phil Masiello

Amazon has a huge catalog of products from around the world. Consumers rely an Amazon’s site search to find those products. But it doesn’t mean they will find the best ...
Business
Magento C.E.O. on Revamped Product Line; Digital Transformation

September 20, 2017 • Kerry Murdock

Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s ...
Marketing & Advertising
Ask an Expert: ‘For SEO, Better to Publish a New Blog Post, or Update an Existing One?’

September 19, 2017 • PEC Staff

“Ask an Expert” is an occasional feature wherein we pose questions to ecommerce authorities. For this installment, we address the best way to optimize content, such as blog posts and ...
Business
Using MoSCoW Prioritization for Ecommerce Projects

September 19, 2017 • Armando Roggio

Ecommerce businesses, like all businesses, have tasks or jobs that need to be done. Organizing tasks into priorities may help ecommerce owners and managers improve how their companies operate and ...
Schools & Resources
12 New Ecommerce Books for Fall 2017

September 18, 2017 • Sig Ueland

Fall is here, and with it comes a new batch of ecommerce books. There are titles on podcasting, invention, global ecommerce, creating a brand message, and using data for success. I ...
Email & Text Marketing
4 Pointers for Holiday Email Marketing in 2017

September 18, 2017 • Carolyn Nye

It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the ...
Platforms & Apps
Ecommerce Product Releases: September 17, 2017

September 17, 2017 • Sig Ueland

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on advertising, productivity apps, payment solutions, and live ...
Technical SEO
SEO: Making Recommendations on Mockups

September 15, 2017 • Jill Kocher Brown

Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at ...