Page 111 – Practical Ecommerce

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Marketing & Advertising
7 Tips for Selling Products at Events, Shows

September 15, 2017 • Armando Roggio

When online sellers step out of the office or warehouse to set up shop at a sporting event, a fair, or a similar show, those businesses have a good opportunity to ...
Amazon & Marketplaces
Ecommerce Briefs: Walmart Steps Up Acquisitions

September 14, 2017 • Marcia Kaplan

One economic sector’s implosion is another sector’s lucky break. Physical store closures are disproportionately occurring in the apparel category, pushing more consumers to online clothing shopping. Seizing the opportunity for ...
Design & Dev Tools
21 Free Web Design Tools, Summer 2017

September 13, 2017 • Sig Ueland

Enhance your website with free elements and tools from the design community. Here is a list of new web tools and design elements from summer 2017. There are designer and developer ...
Google Ads
AdWords Changes Coming Fall 2017

September 13, 2017 • Robert Brady

There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this ...
Business > Merchant Voice
How to learn about your customers, for cheap

September 12, 2017 • Peter Keller

One of the most important ways to help your business is to know the demographics and interests of your customers. If you don’t understand your customers, it’s difficult to write ...
Marketing & Advertising
5 Reasons Your Omnichannel Retail Strategy Is Failing

September 11, 2017 • Armando Roggio

Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels — brick-and-mortar, online, mobile, and beyond — can be challenging. Omnichannel retailing ...
Business
Can Personalization Save Shopping Malls?

September 10, 2017 • Gagan Mehra

The rise of ecommerce is impacting shopping malls. Traffic and sales are down significantly. 2017 has been a particularly bad year for brick-and-mortar retailers, with hundreds of announced store closures. In ...
Content Marketing
Creating a Content Optimization Plan for Organic Search

September 8, 2017 • Jill Kocher Brown

Last week I addressed the data involved in the content optimization process, and what to base content decisions on. In this post, I’ll get to the meat of creating a ...
Content Marketing
5 Content Marketing Ideas for October 2017

September 7, 2017 • Armando Roggio

Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart. For many ecommerce businesses, the best ...
Product Pages
4 Ways to Explain How Products Solve Problems

September 7, 2017 • Pamela Hazelton

The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while ...
Amazon & Marketplaces
Legal: Protect Against Counterfeit Goods with Amazon Brand Gating

September 6, 2017 • John Di Giacomo

There is no question that service providers like Amazon must constantly be on guard against nefarious third party sellers who might use their service for unlawful means. In order to ...
B2B
9 Critical Skills to Build a Robust B2B Ecommerce Site

September 5, 2017 • Lori McDonald

Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the job. In this post, I’ll ...
Business
10 Great Ecommerce Ideas for September 2017

September 5, 2017 • PEC Staff

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the September 2017
Business > Merchant Voice
Mobile payments could revive cash on delivery

September 4, 2017 • Richard Stubbings

Recently I have heard of retailers using modern technology for an old payment method: cash on delivery. Credit card payments can now be accepted on small terminals wherever there’s a mobile ...
Content Marketing
SEO: What to Base Content Decisions On

September 3, 2017 • Jill Kocher Brown

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...
Email & Text Marketing > Merchant Voice
Lessons from an ecommerce email marketer

September 1, 2017 • Peter Keller

I have a reputation as a marketer who sends a lot of emails. And it’s true. At FringeSport, we send most of our subscribers five emails per week — sometimes ...
Business
August 2017 Top 10: Our Most Popular Posts

August 31, 2017 • PEC Staff

What follows are our 10 most popular articles for August 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 21
Local Business
5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce

August 31, 2017 • Armando Roggio

In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting ...
Business > Merchant Voice
New subcategories increase sales and signups

August 30, 2017 • Elizabeth Hollingsworth

Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with ...
Platforms & Apps
Ecommerce Product Releases: August 30, 2017

August 30, 2017 • Sig Ueland

Here is a list of product releases and updates for late August, from companies that offer services to online merchants. There are updates on daily deals, instant pickup, voice-based shopping,
Analytics & Data
Google Analytics Setup Checklist for Ecommerce

August 29, 2017 • Morgan Jones

Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting ...
Influencers & Affiliates
Affiliate Marketing Report Card: Fanatics.com

August 28, 2017 • Greg Hoffman

This second installment of “Affiliate Marketing Report Card” focuses on Fanatics, an online retailer of licensed sportswear, sports equipment, and merchandise. I’ve watched its affiliate marketing program greatly expand over ...
Technical SEO
How to Incrementally Move an Ecommerce Site to HTTPS

August 27, 2017 • Hamlet Batista

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter ...
Business
Why Isn’t Bitcoin More Popular with Shoppers?

August 25, 2017 • Armando Roggio

Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t ...
SEO
Why Do Companies Underfund SEO?

August 25, 2017 • Jill Kocher Brown

Search engine optimization is often underfunded and misunderstood. When resourced appropriately, however, it can produce a cycle of positive performance that keeps building. The most common reason that organizations tend to ...
Code
Understanding Code Deployments, for Ecommerce

August 24, 2017 • Eric Davis

“Code complete” is a common saying among software developers when they have finished a development project. But code complete doesn’t mean everything is done. Once developers have written code for a ...
Cross-border Selling
Ecommerce in the Middle East: Small but Promising Market

August 24, 2017 • Marcia Kaplan

The Middle East, long a laggard when it comes to online shopping, caught the attention of the industry earlier this year when Amazon purchased Souq, a local online marketplace. New ...
Product Pages
How to Communicate Value in Product Descriptions

August 23, 2017 • Marcia Yudkin

Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide ...
Amazon & Marketplaces > Merchant Voice
For success on Amazon and eBay, don’t follow others

August 22, 2017 • Richard Stubbings

For many ecommerce merchants, it is essential to list stock on the likes of eBay and Amazon. The potential sales volume from these sites is too large to ignore. However,
Customer Service
Live Chat Is Best Tool for Conversing with Shoppers

August 22, 2017 • Pamela Hazelton

When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions ...