Page 112 – Practical Ecommerce

Category

Marketing & Advertising
Niche Retailers Have an Opportunity in Customer Experience

August 20, 2017 • Armando Roggio

Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to ...
Analytics & Data
Measuring What Matters for SEO (Hint: It’s Not Rankings)

August 18, 2017 • Jill Kocher Brown

When measuring natural search performance, use the key performance indicators that matter to the bottom line. While each piece of data has its place in managing SEO, only visits and revenue ...
Email & Text Marketing
5 Email Marketing Tips to Try This Week

August 17, 2017 • Armando Roggio

Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between ...
Platforms & Apps
Ecommerce Product Releases: August 16, 2017

August 16, 2017 • Sig Ueland

Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on customer reviews, same-day delivery, fraud protection, digital ...
Email & Text Marketing
4 Tactics to Produce Sales from Email Recipients

August 15, 2017 • Carolyn Nye

Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional ...
Conversion
To Drive Conversions, Don’t Forget Clueless Shoppers

August 14, 2017 • Marcia Yudkin

Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy ...
Platforms & Apps
21 Apps for BigCommerce, to Extend and Enhance

August 14, 2017 • Sig Ueland

In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier,
Amazon & Marketplaces
3 new Amazon tools for brands

August 13, 2017 • Phil Masiello

Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool,
Platforms & Apps
Omnichannel Commerce Needs a New Kind of CMS

August 11, 2017 • Armando Roggio

Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information. Commerce is changing. For retailers, shoppers now have many ways to ...
Marketing & Advertising
Using Google Home for Voice-enabled Shopping

August 11, 2017 • Gagan Mehra

My previous post, “10 Alexa Skills for Shopping (and Selling),” focused on Amazon’s voice assistant, Alexa, and the burgeoning number of third-party apps and APIs — “Skills” — for that technology.
Amazon & Marketplaces
Ecommerce Briefs: Amazon’s Earnings; Walmart’s In-store Pickup

August 10, 2017 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll decipher Amazon’s Q2 2017 financial results and its recently-announced returns policy for certain marketplace ...
Shipping & Fulfillment
The Unforeseen Impact of Drop-shipping Fees

August 9, 2017 • Jeremy Hanks

An efficient drop-shipping program requires a seamless integration between a retailer and its drop-ship suppliers. Inventory levels, prices, fulfillment details, and order and payment info are types of data that should ...
Content Marketing
5 Content Marketing Ideas for September 2017

August 9, 2017 • Armando Roggio

What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing ...
Product Pages
Optimize These 12 Types of Conversions for Ecommerce Success

August 8, 2017 • Pamela Hazelton

There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’
Marketing & Advertising
10 Great Ecommerce Ideas for August 2017

August 7, 2017 • PEC Staff

Outsource (or automate) non-core competencies. Think about where you spend the most time. There are tasks that you may not like doing, tasks that you shouldn't be doing, and action items that could be completed faster by delegating. What if you only had to focus on the exact tasks that will most likely bring you the highest impact?
Staffing
How to Hire for Ecommerce SEO

August 6, 2017 • Jill Kocher Brown

One of the hardest parts of search engine optimization is finding the right professional to manage it. Since there are no universal SEO accreditations, hiring comes down to a resumé
Content Marketing
How to Reuse Content, to Supercharge Marketing

August 4, 2017 • Armando Roggio

Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing ...
Business
Legal: Removing Bad Reviews Not So Easy

August 3, 2017 • John Di Giacomo

I recently had a terrible customer service experience when purchasing from a well-known ecommerce company. The experience was so bad that it compelled me to write not just one poor ...
Amazon & Marketplaces > Merchant Voice
Independent retailers, repeat buyers, and Amazon

August 3, 2017 • Richard Stubbings

It is getting harder to gain and keep customers. Traditionally, independent retailers have earned their business by providing a better service or product to consumers — a unique selling point ...
B2B
3 Ways to Simplify B2B Ecommerce

August 3, 2017 • Lori McDonald

Business-to-business ecommerce can be complex. There are often restrictions on who can purchase products. Frequently buyers need assistance in finding the right item. But a key to success in B2B ecommerce ...
Business
Algopix C.E.O. on Marketplaces, Brands, and Resellers

August 2, 2017 • Kerry Murdock

Given the ease with which brands and manufacturers can sell their products directly to consumers, many observers believe the future of resellers is limited. Ori Greenburg, an ecommerce veteran and ...
Analytics & Data
Google Analytics: Removing Internal Traffic and Referral Spam

August 1, 2017 • Morgan Jones

Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from ...
Platforms & Apps
Ecommerce Product Releases: August 1, 2017

August 1, 2017 • Sig Ueland

Here is a list of product releases and updates for late July from companies that offer services to online merchants. There are updates on shoppable images and video, ecommerce personalization,
Business
July 2017 Top 10: Our Most Popular Posts

July 31, 2017 • PEC Staff

What follows are our 10 most popular articles for July 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 9
Platforms & Apps
Which Comes First, the Ecommerce Platform or the Developer?

July 31, 2017 • Armando Roggio

Your ecommerce business needs a new platform and a developer — but in what order? An ecommerce platform is the software your business will use to conduct online transactions and a developer ...
Business > Merchant Voice
Pros and cons of running 2 businesses

July 30, 2017 • Elizabeth Hollingsworth

I launched My Event Décor in January 2017 to sell products to corporate event designers and marketing managers. My Wedding Décor, which I started in April 2015, targets couples, wedding planners, and stylists. I ...
Content Marketing
SEO: 8 Free Sources of Content Inspiration

July 28, 2017 • Jill Kocher Brown

One of the hardest aspects of providing meaningful content on ecommerce sites is trying to determine what your audience members read as they’re shopping. Coming up with ideas for new and ...
Influencers & Affiliates
The Common Affiliate Marketing Mistake

July 27, 2017 • Greg Hoffman

Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen ...
Business
10 Alexa Skills for Shopping (and Selling)

July 26, 2017 • Gagan Mehra

In “The Growing Adoption of Voice Commerce,” my previous post, I addressed how Amazon’s Alexa is the leading voice-based assistant. I mentioned in the post that Amazon now offers Alexa Voice ...
Business
Saudi Entrepreneur on Ecommerce in the Middle East

July 25, 2017 • Kerry Murdock

In the United States, ecommerce is mature and sophisticated. That is not the case in Saudi Arabia, where it’s new and challenging. Hamza el Bayed is co-founder of a Jeddah,