Page 113 – Practical Ecommerce

Category

Business
To Build a Remote Workforce, Think Differently

July 25, 2017 • Armando Roggio

Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and ...
Social Media
11 New Social Networks for 2017

July 24, 2017 • Sig Ueland

Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you ...
Conversion
9 Category Features that Boost Conversions

July 23, 2017 • Pamela Hazelton

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a ...
Marketing & Advertising
Channel Signal C.E.O. on Product Review Analytics

July 21, 2017 • Armando Roggio

Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers ...
User Experience
SEO: Design for People, Develop for Bots

July 21, 2017 • Jill Kocher Brown

One of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role ...
Business
Lessons from ‘Retail Apocalypse’: Invest in Technology, People

July 20, 2017 • Armando Roggio

Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach ...
Marketing & Advertising
4 Tips to Build Brand Awareness on Social Media

July 19, 2017 • Vanessa Penagos-Pino

Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they ...
Email & Text Marketing
For Email Signups, Better to Use Double Opt-in or Single?

July 19, 2017 • Carolyn Nye

Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of ...
Amazon & Marketplaces
Amazon Prime Day 2017 Smashes Sales Record

July 18, 2017 • Marcia Kaplan

Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered ...
Code
Confessions of an Ecommerce Developer

July 17, 2017 • Eric Davis

Web developers have standard processes and techniques to get their jobs done. They also have informal habits and opinions that influence their work — the kinds of things that no ...
Platforms & Apps
Ecommerce Product Releases: July 17, 2017

July 17, 2017 • Sig Ueland

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on shipping services, coding, ecommerce personalization, challenging Amazon,
Technical SEO
3 SEO Wins (Often Overlooked) for Ecommerce Sites

July 16, 2017 • Hamlet Batista

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs,
Amazon & Marketplaces
Viral Launch C.E.O. on Amazon Selling Tactics

July 14, 2017 • Armando Roggio

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ...
Technical SEO
SEO: 7 Reasons to Use a Site Crawler

July 14, 2017 • Jill Kocher Brown

No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that ...
Code
Static Site Generators an Option for Ecommerce Blogs, Content

July 13, 2017 • Armando Roggio

Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static ...
Cross-border Selling
The Explosive Growth of Cross-border Ecommerce

July 12, 2017 • Marcia Kaplan

While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over ...
Payments
4 Ways to Reduce Credit Card Chargebacks

July 12, 2017 • Patricia Carlin

Credit card chargebacks — wherein shoppers purchase products with a credit card and then contest the charge from the credit card issuer — are an always-present threat to ecommerce merchants. In ...
Email & Text Marketing > Merchant Voice
For selling, the phone is better than email

July 11, 2017 • Peter Keller

I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list”
Content Marketing
Avoid Bland Wording for a Unique Company Personality

July 11, 2017 • Marcia Yudkin

One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash,
Content Marketing
5 Content Marketing Ideas for August 2017

July 10, 2017 • Armando Roggio

For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ...
Platforms & Apps
20 Free Shopify Apps, to Extend and Enhance

July 10, 2017 • Sig Ueland

Launched a decade ago, Shopify was born out of an effort by its founders to sell snowboards online. After building their shop, they realized other stores were in need of ...
Amazon & Marketplaces
2 new marketing options for FBA sellers on Amazon’s Brand Registry

July 9, 2017 • Phil Masiello

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why ...
Schools & Resources
9 Trusted SEO Blogs

July 9, 2017 • Jill Kocher Brown

Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own ...
Business
How to Audit Your Ecommerce Content, and Why

July 7, 2017 • Armando Roggio

An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ...
Conversion
5 Groups of Shoppers You’re Likely Ignoring

July 6, 2017 • Pamela Hazelton

Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such ...
Analytics & Data
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

July 3, 2017 • Morgan Jones

Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist ...
Platforms & Apps
Ecommerce Product Releases: July 3, 2017

July 3, 2017 • Sig Ueland

Here is a list of ecommerce-related product releases and updates for late June. There are updates on shipping solutions, influencer marketing, payment processors, text analytics, marketing research, and Amazon’s newest ...
Conversion
The Growing Adoption of Voice Commerce

July 2, 2017 • Gagan Mehra

Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of ...
SEO
5 Scalable SEO Projects, for Faster Results

June 30, 2017 • Jill Kocher Brown

To maximize your search engine optimization budget, look for scalable projects that can improve natural search performance across the site with a single action. Scalable SEO tends to require a ...
Email & Text Marketing > Merchant Voice
How to get your first 1,000 email subscribers

June 29, 2017 • Peter Keller

I addressed last month how to start an email list. In this post, I’ll explain how to get your first 1,000 subscribers. As part of starting a list, you (hopefully) identified ...