Page 109 – Practical Ecommerce

Category

Social Media
100 million Russians use social media every day

November 2, 2017 • Maksim Komonov

Roughly 100 million people in Russia visit at least one social network every day. The most visited social networks in Russia are as follows, in order. VKontakte YouTube Odnoklassniki Facebook Instagram Twitter The audiences strongly differ. Eighty ...
Amazon & Marketplaces
T-shirt Designers Thriving on Merch by Amazon

November 2, 2017 • Connor Gillivan

Merch by Amazon is an on-demand t-shirt printing service. Sellers can create t-shirt designs as product listings, and earn royalties on every sale. Amazon prints the t-shirts, and then ships ...
Business
October 2017 Top 10: Our Most Popular Posts

November 1, 2017 • PEC Staff

What follows are our 10 most popular articles for October 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 13
Platforms & Apps
Ecommerce Product Releases: November 1, 2017

November 1, 2017 • Sig Ueland

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on augmented reality tools, image-recognition for search,
Conversion > Merchant Voice
6 ways I make more money from my websites

October 31, 2017 • Elizabeth Hollingsworth

Since launching the first of my two décor websites in April 2015, and the second in January 2017, I’ve learnt a few tactics that have helped my businesses make more ...
Analytics & Data
Using Google Analytics to Detect Website Errors

October 31, 2017 • Morgan Jones

Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that ...
Influencers & Affiliates
Which Affiliate Marketing Model Fits Your Business?

October 30, 2017 • Greg Hoffman

If you attend the Affiliate Summit West conference in Las Vegas next January, you will be among 6,000 attendees from more than 70 countries. At some point, you may ask ...
Business > Merchant Voice
Black Friday opportunities — and pitfalls

October 30, 2017 • Peter Keller

It’s October, and that means ecommerce businesses should be in the thick of Black Friday preparation. I addressed the topic last year, in “A blueprint for Black Friday planning.” I ...
Schools & Resources
14 Free Ebooks on Web Design, to Inspire

October 29, 2017 • Sig Ueland

Online merchants could always use some free expert advice from the design community. There is a wide variety of free ebooks available to help. Here is a list of helpful ebooks ...
SEO
Store Locators That Work Harder for SEO

October 27, 2017 • Jill Kocher Brown

Does your store locator receive natural search traffic, or do yellow-page sites and Yelp win the clicks from keyword searches for your brand? Without an SEO-friendly store locator, you may ...
SEO
The Essential Component of Viral Videos

October 26, 2017 • Stephan Spencer

Hundreds of hours of video are uploaded to YouTube every minute. As marketers, we often wonder why only a tiny percentage of those uploads go viral. We lament why it ...
Design & Dev Tools
Comparing Web Servers: Dedicated vs. Virtual Private

October 25, 2017 • Eric Davis

In “Don’t Self-host an Ecommerce Store,” my previous article, I explained how owning and maintaining web servers are poor options for most stores. In this article I’ll address a better alternative:
Business
Volusion C.E.O. Bullish on Smaller Ecommerce Businesses

October 24, 2017 • Kerry Murdock

In an era when many ecommerce platforms are migrating to large, enterprise-level clients, Volusion is doing the opposite. It’s focused on smaller and mid-size companies, even startups. To discuss it,
Business > Merchant Voice
What to consider when selling an ecommerce business

October 23, 2017 • Richard Stubbings

In light of recent industry upheavals, some retail businesses may soon close down. Sooner or later, owners of private businesses usually retire or move on. Whilst some will pass the ...
Product Pages
Careless Product Descriptions Can Cost Big Money

October 23, 2017 • Pamela Hazelton

When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper ...
Fraud Prevention
28 Online Security Tools for Small Businesses

October 23, 2017 • Sig Ueland

October is National Cyber Security Awareness Month. For small and mid-sized businesses, it’s a good time to strengthen a security plan with some free or relatively inexpensive tools and resources. Here ...
Code
Frameworks Such as PhoneGap and React Native Ease Mobile App Development

October 22, 2017 • Armando Roggio

Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams. Radio-frequency identification readers ...
Business
10 Retail Blockchain Vendors

October 20, 2017 • Gagan Mehra

In “10 Ways Blockchains Can Benefit Merchants,” my previous article, I addressed potential uses for blockchain technology. In this post, I’ll describe 10 service providers that already use that technology. Blockverify Blockverify ...
Finance
How Does Fintech Affect Ecommerce?

October 19, 2017 • Marcia Kaplan

Fintech is the practice of applying technology to the financial services sector. Traditional financial institutions utilize it mainly to manage accounting and other back-office services. More recently, thanks to advances ...
SEO
B2B SEO Requires an Integrated Approach

October 19, 2017 • Armando Roggio

Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO ...
Email & Text Marketing
4 Ways to Irritate Ecommerce Email Subscribers

October 18, 2017 • Carolyn Nye

Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan ...
Amazon & Marketplaces
My favorite strategies, tools for selling on Amazon

October 18, 2017 • Phil Masiello

Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or ...
B2B
Using Ecommerce to Attract B2B Customers

October 17, 2017 • Lori McDonald

B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way ...
Cross-border Selling > Merchant Voice
How to start selling in Russia

October 16, 2017 • Maksim Komonov

In 2016, ecommerce revenue in Russia grew 21 percent compared to 2015, to $16 billion. This is according to the Russian Association of Internet Trade Companies. The Association expects Russian ...
Platforms & Apps
Ecommerce Product Releases: October 16, 2017

October 16, 2017 • Sig Ueland

Here is a list of product releases and updates for October from companies that offer services to online merchants. There are updates on shipping, mobile returns, voice-activated commerce, payments, and ...
Technical SEO
SEO Fire Drill: ‘Traffic Is Down!’

October 15, 2017 • Jill Kocher Brown

Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem ...
Code
A Short Introduction to CSS Grid Layout for Ecommerce Sites

October 13, 2017 • Armando Roggio

CSS Grid is a two-dimensional layout model that can be combined with CSS media queries to produce complex and responsive website layouts, including layouts for ecommerce stores. The Internet and the ...
Platforms & Apps
Don’t Self-host an Ecommerce Store

October 11, 2017 • Eric Davis

Every ecommerce store needs to be hosted somewhere. But there’s little reason, in 2017, to self-host. In this post I’ll explain why. Self-hosting is where a company acquires physical servers and ...
Content Marketing
Editing Bullet Points for Maximum Impact

October 11, 2017 • Marcia Yudkin

Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down ...
Technical SEO
SEO: How to Improve Site-specific Ranking Factors

October 10, 2017 • Hamlet Batista

A client recently attended a webinar where a presenter provided a list of the top search engine ranking factors. The client wanted me to confirm the list, or provide my ...