Page 108 – Practical Ecommerce

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Photography & Video
13 New Video Tools in Social Media

November 27, 2017 • Sig Ueland

Social media platforms continue releasing tools to generate and distribute videos, to help users reach new followers and build their communities. Here is a list of new and updated video ...
SEO
SEO: Enabling Performance beyond Home Page and Brand

November 26, 2017 • Jill Kocher Brown

Ecommerce sites with the strongest natural search performance drive visits to every page, not just the home page and not just for searches for the brand. A search engine optimization channel ...
B2B
B2B: How Manufacturers with Distributors Use Ecommerce

November 24, 2017 • Lori McDonald

I often speak with manufacturers that want to sell their products online directly to retailers or even end users. But they have an established distribution channel that they don’t want ...
Schools & Resources
5 Ecommerce Site Design Trends for 2018

November 23, 2017 • Armando Roggio

New techniques, technologies, and user behaviors drive ecommerce website and application design every year. In 2018, expect ecommerce sites to employ the CSS Grid Layout, use mobile-friendly full-screen modal windows,
Photography & Video
Missing Image Attributes Can Hurt Holiday Sales

November 22, 2017 • Pamela Hazelton

The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes ...
Business > Merchant Voice
Are we essential to our customers?

November 21, 2017 • David Sasson

A few weeks ago I was at a local Wichita, Kansas Chamber of Commerce mixer. I hadn’t been to one in many years. But I decided to join the chamber ...
Google Ads
AdWords: Navigating the New ‘Opportunities’ Tab

November 21, 2017 • Robert Brady

If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue ...
Marketing & Advertising
Coupon Codes Can Measure Ecommerce Marketing Results

November 20, 2017 • Armando Roggio

Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions. For a professional ...
Design & Dev Tools
15 Tools and Resources for Color Design

November 20, 2017 • Sig Ueland

Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers. Here is a list of tools and ...
Cross-border Selling
Sales on China’s 2017 Singles’ Day Dwarf U.S. Black Friday, Cyber Monday

November 19, 2017 • Marcia Kaplan

Alibaba again claimed the highest grossing ecommerce sales day ever on Singles’ Day, eclipsing last year’s record-breaking 24-hour period by 39 percent. The Chinese ecommerce behemoth reported that its 2017
Product Pages
Include CRO in Your SEO

November 17, 2017 • Jill Kocher Brown

Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user ...
Email & Text Marketing
Nurture Email Subscribers to Drive Downstream Conversions

November 17, 2017 • Carolyn Nye

Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with ...
Customer Retention
How to Turn Seasonal Shoppers into Lifetime Customers

November 16, 2017 • Pamela Hazelton

With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing ...
Platforms & Apps
Ecommerce Product Releases: November 15, 2017

November 15, 2017 • Sig Ueland

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on holiday shipping, augmented reality, mobile analytics, customer ...
Local Business
4 Marketing Lessons from Opening a Brick-and-mortar Store

November 15, 2017 • Armando Roggio

Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers. On November 9 through 11, 2017, I helped ...
Technical SEO
SEO: How to Perform a Flash Audit, to Restore Traffic

November 14, 2017 • Hamlet Batista

I’m often asked to help reverse drops in traffic from organic search. It usually occurs from major site developments, such as redesigns and ecommerce platform changes. Traffic drops can be ...
Amazon & Marketplaces
4 ways to get legitimate Amazon reviews

November 13, 2017 • Phil Masiello

Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to ...
Design & Dev Tools
17 Tools and Resources for Logo Design

November 13, 2017 • Sig Ueland

A good logo conveys the message and essential truth of a brand. Whether you’re interested in creating your own logo or finding the right designer, there are a variety of ...
Technical SEO
SEO: 7 Ways to Kill Duplicate Content

November 12, 2017 • Jill Kocher Brown

Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance. First, let’s look at ...
Marketing & Advertising
5 Unconventional Black Friday Marketing Tactics, for Ecommerce

November 10, 2017 • Armando Roggio

The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click ...
Cross-border Selling
Aramex Expands Ecommerce Logistics beyond Middle East

November 9, 2017 • Marcia Kaplan

Aramex is a United Arab Emirates-based shipping and logistics firm launched in 1982. It has found success in serving geographic markets that other providers ignore. While Aramex’s reach has been ...
Amazon & Marketplaces
5 Steps to Find Profitable Products to Sell on Amazon

November 9, 2017 • Connor Gillivan

There are many strategies for choosing products to sell on the Amazon marketplace. In this article, I’ll explore a 5-step strategy that uses information provided by Amazon on all products ...
Shipping & Fulfillment
7 Ways to Make Free Shipping Profitable

November 8, 2017 • Manish Chowdhary

Over 2 million Google searches each month in the United States include the phrase “free shipping.” Most online merchants have at least considered offering it. It’s a tough decision because ...
Business > Merchant Voice
Are conferences worthwhile?

November 7, 2017 • Peter Keller

I remember going to the International Home + Housewares Show in 2006, when I worked for a large corporation. This was just before the Great Recession. Houses were being built ...
Inventory
9 Startups That Are Disrupting Inventory Management

November 7, 2017 • Gagan Mehra

The sweet spot for inventory management is to spend the minimum amount to have adequate stock for customer orders. There is no shortage of software to help with this. But ...
Content Marketing
Seasonal Copy Perks Up Promotions and Triggers Purchases

November 6, 2017 • Marcia Yudkin

A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted ...
Product Pages
12 Augmented Reality Apps from Merchants

November 6, 2017 • Sig Ueland

Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due ...
Content Marketing
5 Content Marketing Ideas for December 2017

November 5, 2017 • Armando Roggio

From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles,
Content Marketing
SEO: 7 Ways to Jumpstart an Ecommerce Blog

November 3, 2017 • Jill Kocher Brown

Blogs can be excellent way to rank for informational searches that might otherwise be difficult for an ecommerce site. But ecommerce marketers who implement a blog sometimes conclude early on ...
Content Marketing
How to Use Retail Co-op Funds for Content Marketing

November 3, 2017 • Armando Roggio

Manufacturers and distributors that supply mid-market and enterprise retail businesses will sometimes pay those retailers to place ads alongside content as part of a cooperative advertising program. The secret to ...