Page 94 – Practical Ecommerce

Category

Schools & Resources
22 Cloud Storage Sites

October 24, 2018 • Gagan Mehra

Cloud storage is gradually replacing on-premise options. The benefits of cloud storage include: Access from multiple locations. Once the data is in the cloud, it can be accessed from anywhere. Expand or ...
Checkout Tactics
8 Ways to Increase Conversions from Mobile Users

October 23, 2018 • Pamela Hazelton

Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty of ways to encourage mobile sales conversions. In this post, I'll address eight of them.
Analytics & Data
Guidelines for Data Cleaning, to Drive Performance

October 23, 2018 • Anna Kayfitz

Ecommerce businesses collect lots of data. Examples are newsletter signups, loyalty programs, sales transactions, and even supplier information. Regardless of the type, however, at some point you will need to ...
Social Media
Use Facebook Groups to Promote Your Ecommerce Business

October 22, 2018 • Armando Roggio

Ecommerce businesses can use Facebook groups to help potential customers, build strong reciprocal relationships, and encourage sales. Maintaining or contributing to a Facebook group is a form of both social media ...
Business
How to Streamline IRS 1099 Filings

October 21, 2018 • Cyndi Thomason

One of the earliest tax deadlines of the new year occurs on January 31, which is the filing date to the U.S. Internal Revenue Service of 1099s from your vendors. In this post, I'll offer guidance to streamline 1099 filing. I'll address auditing your records, filing requirements, and software tools that can make filing easier.
Keyword Research
SEO: Driving Content Strategy with Keyword Research

October 19, 2018 • Jill Kocher Brown

Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information ...
Staffing
Workers’ Compensation Basics for Ecommerce, Retail

October 18, 2018 • Armando Roggio

Retailers selling in a brick-and-mortar store or via ecommerce may have a statutory requirement to purchase workers' compensation insurance to ensure that employees get the care they need when accidents happen. The specifics of these compensation programs are state regulated. So the requirements for a particular company will depend on state law.
Email & Text Marketing
Email Segmentation Tips to Drive Opens, Clicks, Sales

October 18, 2018 • Carolyn Nye

There are multiple ways to improve the effectiveness of email marketing. The best way is to ensure the message is relevant to the recipient. Segmenting your list to the likes and desires of individual subscribers can improve opens, clicks, and sales.
Business
Building an Ecommerce Business, Part 4: Copywriting Matters

October 17, 2018 • Eric Bandholz

Good copy sells. Spicing up your copy will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building an ecommerce business, I visited with Neville Medhora, founder of Kopywriting Kourse.
Platforms & Apps
Ecommerce Product Releases: October 16, 2018

October 16, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on shipping rates, artificial intelligence, fulfillment applications, social ...
Fraud Prevention
2 Prominent Ecommerce Fraud Risks in 2018 Holiday Season

October 16, 2018 • Armando Roggio

Incidents of ecommerce payment fraud rise in proportion to holiday sales. But merchants can protect themselves. The key is to recognize popular forms of fraud and then employ steps to prevent them. Two prominent examples this holiday season are account takeovers and coupon abuse.
Photography & Video
15 Popular Videos from Brands, to Inspire

October 15, 2018 • Sig Ueland

Watching popular videos from major brands can be a good way for small businesses to find out what works and generate their own campaign ideas. Here is a list of popular ...
SEO
SEO: Include Images and Videos in Sitemaps

October 15, 2018 • Armando Roggio

Including image and video content in an XML sitemap may help Google discover more about them to include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google. While submitting a sitemap will not guarantee that a page will be indexed, it will not hurt rankings.
Cross-border Selling
Luxury Ecommerce Merchant Farfetch Goes Public

October 14, 2018 • Marcia Kaplan

In one of the largest consumer-facing IPOs of the year, Farfetch, an online luxury-fashion marketplace, listed on the New York Stock Exchange on September 21. Initially priced at $20 per share, the stock — FTCH — opened at $27 per share, rose to $30 and closed at $28.20, 41 percent above the target opening price.
Marketing & Advertising
5 Ways to Land Your Company in the News

October 13, 2018 • Marcia Yudkin

You’re likely already marketing in social media. Traditional media such as television, magazines, and news agencies may be off your radar. Getting into the media spotlight can cost nothing other than a little time, effort, and creativity. Here’s how.
Content Marketing
7 Tips to Optimize Content for Search Engines

October 12, 2018 • Jill Kocher Brown

Search engine optimization hinges on content relevance. No relevance means no rankings and no revenue from natural search. Follow these seven SEO tips to ensure that your site is optimized ...
Analytics & Data
Using Google Analytics to Track On-site Promotions

October 11, 2018 • Morgan Jones

Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions.
Business > Merchant Voice
Nonstop change is a certainty for ecommerce

October 10, 2018 • Richard Stubbings

The internet continues to disrupt the selling of products and services. The traditional ecommerce strategy of creating a single site and trying to market to the entire internet from that site ...
Business
Building an Ecommerce Business, Part 3: Early Days

October 9, 2018 • Eric Bandholz

The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. This is the third installment in my series of conversations about building an ecommerce business.
Checkout Tactics
Faceted Search and Navigation Are Critical for Conversions

October 9, 2018 • Pamela Hazelton

Inadequate search tools frustrate online shoppers. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For others, faceted navigation and search is a must.
Amazon & Marketplaces
4 Myths about Amazon’s Private Label Brands

October 8, 2018 • Phil Masiello

To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers. But private label products are not new. The only difference between Amazon and other retailers is that consumers shop on their computers instead of physical stores.
Social Media
11 YouTube Channels for Digital Marketing

October 8, 2018 • Sig Ueland

YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering plenty of practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing.
SEO
4 Steps to Better SEO in 2019

October 7, 2018 • Jill Kocher Brown

Use these four steps to create your search engine optimization strategy for 2019. Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume.
Content Marketing
5 Content Marketing Ideas for November 2018

October 5, 2018 • Armando Roggio

In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
Marketing & Advertising
Holiday Marketing for Fashion and Lifestyle Merchants

October 4, 2018 • Viktoria Kanevsky

When should holiday marketing begin? To me, holiday marketing should never stop. If that's not feasible, finalize a holiday marketing plan as early as possible. Here is my holiday marketing to-do list for fashion and lifestyle merchants.
Conversion
Need More Conversions? Improve the Customer Journey

October 4, 2018 • Craig Smith

The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts,
Technical SEO
SEO: Understanding Sitemaps for Ecommerce Stores

October 3, 2018 • Armando Roggio

Sitemaps inform search engines which pages on a website should be crawled, and may help search engines discover and index those pages. While sitemaps can be a simple text file listing ...
Business > Merchant Voice
The pain of relaunching my website

October 2, 2018 • Elizabeth Hollingsworth

When I launched My Wedding Décor in April 2015 on the Shopify platform, I chose the Retina Austin theme by New Zealand-based developer Out of the Sandbox. The theme was —
Platforms & Apps
Ecommerce Product Releases: October 2, 2018

October 2, 2018 • Sig Ueland

Here is a list of product releases and updates for late-September from companies that offer services to online merchants. There are updates on visual search, social commerce, digital marketing, personalized ...
Staffing > Merchant Voice
Hiring for ecommerce, then and now

October 2, 2018 • Peter Keller

What’s the best method for hiring ecommerce employees? I have struggled with the issue over the years. In this post, I’ll describe FringeSport’s hiring process. When we were a bootstrapped startup,