Page 95 – Practical Ecommerce

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Business
September 2018 Top 10: Our Most Popular Posts

October 1, 2018 • PEC Staff

What follows are the most popular articles that we published in September 2018, recognizing that articles published earlier in the month are more likely to make the list than later ...
Technical SEO
Technical SEO: 15 Critical Areas That Impact Performance

September 30, 2018 • Jill Kocher Brown

The technical aspects of search engine optimization can seem mysterious, especially for content marketers. But it doesn’t have to be that way. The 15 areas below cover the major areas. 15
Technical SEO
Change Organic Search Snippets to Drive Motivated Buyers

September 28, 2018 • Hamlet Batista

In “How to Increase Click-throughs on Organic Search Listings,” I addressed the importance of compelling messages in organic snippets. In this article, I will dig deeper. I will explore how ...
Content Marketing
9 Ways to Promote Your Marketing Content

September 27, 2018 • Armando Roggio

Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists ...
Business
Blockchain Vendors with Solutions for Ecommerce

September 27, 2018 • Gagan Mehra

Blockchain uses are evolving, with many new vendors and participating merchants. The key benefits include lower costs, increased security, improved tracking, and enhanced convenience. In this posit, I'll list examples of vendors that use blockchain technology in their products.
Business
Ecommerce Briefs: Casper, PayPal Options, Amazon Ads

September 26, 2018 • Marcia Kaplan

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address how an online brand is providing an experiential option for consumers, new ...
Business
Building an Ecommerce Business, Part 2: Selecting Platforms

September 26, 2018 • Eric Bandholz

Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices — hosted, licensed, open source. Key factors in the process typically ...
Keyword Research
SEO: Use ‘Niche Down’ Keyword Research for Content Ideas

September 25, 2018 • Armando Roggio

Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of ...
Product Pages
The Right Way to Offer Product Comparison Tools

September 25, 2018 • Pamela Hazelton

The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics,
Schools & Resources
12 New Ecommerce Books for Fall 2018

September 24, 2018 • Sig Ueland

Fall is here, and with it comes a new batch of ecommerce books. There are titles on big data, engagement, digital marketing, copywriting, branding, artificial intelligence, digital currencies, and drop ...
Marketing & Advertising
2018 Holiday Ecommerce Marketing Checklist

September 24, 2018 • Armando Roggio

For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right. What follows is a checklist ...
SEO
SEO: 2 Ways to Collect Competitive Ranking Data

September 23, 2018 • Jill Kocher Brown

Your organic search competitors may not be the sites you think. What matters is who Google and Bing and other search engines think your competition is. They determine which sites rank for individual keywords based on criteria that have little to do with your business model.
B2B
A Simple Method for Tracking B2B Ecommerce Performance

September 21, 2018 • Shawn Arnold

Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance. In this ...
Business
4 Steps to Ecommerce Profitability

September 20, 2018 • Cyndi Thomason

Too many ecommerce sellers rely on credit card debt or other loans to pay for their inventory and operating expenses. Many are not paying themselves consistently, waiting until tax time to determine if they can take a paycheck. The traditional business equation of Sales – Expenses = Profit is destined to leave little left over.
Amazon & Marketplaces
Indian Grocery Sector Embraces Ecommerce

September 20, 2018 • Manish Dudharejia

An increasing number of young Indians are switching to smartphones with 4G data connections and making online purchases. Thanks to this ever-increasing consumer base, the Indian ecommerce sector has witnessed a steady growth in the recent years. It's the food and groceries segment that is fueling much of this growth.
Content Marketing
Content Marketing Reaches Baby Boomers

September 19, 2018 • Armando Roggio

Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing.
Email & Text Marketing
6 Ways to Re-engage Dormant Email Subscribers

September 19, 2018 • Carolyn Nye

Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer open. In this post, I'll review six tips to re-engage these dormant subscribers.
Social Media
3 Tips for Hiring (or Not) a Social Media Marketer

September 18, 2018 • Michael Stancil

You’ve made a critical decision for your company: It’s time to hire a social media marketer. Or is it that time? I ask because it’s important to know the answer ...
Business
Building an Ecommerce Business, Part 1: Choosing Partners

September 18, 2018 • Eric Bandholz

This is an extended series on launching, growing, and selling an ecommerce business. This initial installment will address the process of choosing business partners. My two partners at Beardbrand are supportive and knowledgeable. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.
Platforms & Apps
Ecommerce Product Releases: September 17, 2018

September 17, 2018 • Sig Ueland

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on checkout experience, authentication, digital advertising, marketing automation,
Marketing & Advertising
Success with Google Shopping, Part 2: Merchant Center Basics

September 17, 2018 • David Rothwell

To use Google Shopping ads, a merchant must first export all of shopping cart data into Google's own database via the Merchant Center. This is the second article in my "Success with Google Shopping" series. The first installment, "Part 1: Getting Started," we published in August.
Technical SEO
SEO: Building a 301 Redirect Strategy

September 16, 2018 • Jill Kocher Brown

When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of ...
Design & Dev Tools
22 Free Web Design Tools from Summer 2018

September 14, 2018 • Sig Ueland

Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from summer 2018. There ...
Business
4 Predictions for 2018 Holiday Shopping Season

September 13, 2018 • Armando Roggio

The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a ...
Finance
8 Successful Ecommerce Startups Founded by Females

September 13, 2018 • Marcia Kaplan

Despite the fact that startups with all female founders receive only 2 percent of total venture capital investments, tenacious women are still achieving success in ecommerce. Here is a list of eight successful ecommerce companies that were founded by women.
B2B
B2B Ecommerce: Managing Product Data Sheets

September 12, 2018 • Lori McDonald

B2B merchants know that producing product literature can be a lot of work. Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I'll address how to streamline the process.
Amazon & Marketplaces > Merchant Voice
Accessing Amazon’s and eBay’s delivery services

September 12, 2018 • Richard Stubbings

As far as Amazon is concerned, a parcel is tracked only if a seller uses a delivery service that Amazon approves of — one it can interface with to confirm the tracking number and delivery. Any other service is not tracked as far as Amazon is concerned. This has consequences if you use a service that does not integrate with Amazon.
Business > Merchant Voice
Teaching sales and marketing with Girl Scout cookies

September 11, 2018 • Peter Keller

When Girl Scout cookie time rolls around, it's our time to shine. I teach sales techniques from Sandler Training. Before we approach a door, I ask them what they're going to say. They have their script ready. I teach them how to overcome objections.
B2B
5 Tips for Merging B2B Customer Data into B2C

September 11, 2018 • Anna Kayfitz

How can a merchant add B2B info to an established B2C database? Mapping all of the data and its use is the first step. Beyond that, follow these five tips for a smooth addition.
Local Business
5 Ways Local Brick-and-mortar Retailers Can Earn More Profit in 2019

September 10, 2018 • Armando Roggio

Profit might be the most important performance indicator for retail businesses. What follows are five suggestions to earn more profit for a local, brick-and-mortar retailer in the coming year. 1. Sell ...