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Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

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Business
Lessons Learned: Virgil Dickerson with Suburban Home Records

January 10, 2011 • PEC Staff

”Lessons Learned” is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Virgil Dickerson, CEO and owner of Suburban Home ...
Business
Survey Results: 46 Percent Say Free Shipping Increases Profits

January 6, 2011 • Kate Monteith

Free shipping is often touted as a surefire way to get more sales, but rolling shipping costs into the product price can also take a big bite out of a profit margin. During the rush of holiday sales, we wondered how many of our readers offer free shipping and if you think it is a worthw...
Business
Google’s High-Speed Fiber Network Still Progressing

January 3, 2011 • Jeff Muendel

Editor's Note: Google is much more than a search engine. Its many products and services are innovative and, oftentimes, useful to ecommerce merchants. But keeping track of Google takes time. For 2011, we've asked contributor Jeff Muendel to file a monthly post on a non-search Google act...
Business
25 Top Posts for 2010

December 30, 2010 • PEC Staff

As 2010 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles for the year, based on the number of page views. Social media was predominantly on the minds of our readers in 2010, with articles about Facebook taking the top three spots. Other subje...
Business
10 Resolutions for Your Pay-Per-Click Account

December 30, 2010 • Scott Smigler

With a new year come new opportunities. It is also a good time to start looking forward to making 2011 more profitable. Here are ten steps to take for the new year to accelerate your pay-per-click advertising efforts. 10. Create After-Holiday Sales As we move into the new year, there...
Business
13 Little-Known Google Search Functions

December 29, 2010 • PEC Staff

Ecommerce business owners depend on Google’s vast array of tools and services to keep their businesses running smoothly. But, the service that made Google famous – the search engine – can be underutilized by ecommerce merchants and their customers. Need an area or zip code for shipping? Find it on Google. Need to track shipments? Track it on Google.
Business
Microsoft Announces Major Vulnerability in All IE Browsers

December 28, 2010 • Armando Roggio

Microsoft announced a major vulnerability in all versions of the popular Internet Explorer (IE) web browsers that makes it possible for malicious websites to hijack a visitor's computer. Microsoft said that it did not believe that any serious criminals were either using or previously w...
Business
Financing for Ecommerce: ProFounder.com Can Help Ecommerce Merchants Raise Money

December 27, 2010 • PEC Staff

Obtaining a loan from a bank to launch that dream ecommerce business can be difficult. But, fortunately there are new funding sources sprouting up that target this niche. “Financing for ...
Business
Internet Sales Tax: Year-End Status

December 23, 2010 • Jeff Jacobson, Jd, Llm

It’s the end of 2010 and the status of sales tax on the Internet remains somewhat the same since the U.S. Supreme Court ruled in 1992. States continue to push to try to gain access to growing sales transactions that occur on the Internet, and large ecommerce retailers continue to push ...
Business
The PEC Review: Fonality VOIP for Small Business

December 20, 2010 • Armando Roggio

The telephone, like it or not, is an integral part of every business — whether you're speaking with suppliers about shipments, having a teleconference with your web developer, or following up on a customer service question. I am not a big fan of telephones — except for the mobile ones ...
Business
Lessons Learned: Lee Wright with Ma Mi Skin Care

December 15, 2010 • PEC Staff

"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Lee Wright, president of Ma Mi Skin Care, an Orlando, Fla.-based online store that sells all-natural skin care products. Ma Mi Skin Care launc...
Business
Financing for Ecommerce: Kabbage.com Automates Loans to eBay Merchants

December 14, 2010 • PEC Staff

Obtaining loans to grow ecommerce businesses can be difficult. But, fortunately there are financing sources sprouting up that target this niche. “Financing for Ecommerce” is our occasional series on identifying ...
Business
Internet Explorer 9 to Include Tracking Protection, Content Blocking

December 14, 2010 • Armando Roggio

Microsoft announced that its forthcoming Internet Explorer (IE) 9 web browser will include an opt-in anti-tracking feature that will block third-party content, and even prevent programs like Google Analytics from working. This is on the heels of a U.S. Federal Trade Commission (FTC) rep...
Business
Opera Mail Brings a Feature-Rich Mail Client to Your Browser

December 7, 2010 • Armando Roggio

The free Opera web browser includes a built-in and feature-rich email client that lets you surf the web, subscribe to feeds, and manage your email from a single platform. There are a number of excellent email clients available, including Outlook, Thunderbird, Eudora, Mac OS X Mail, and...
Business
The PEC Review: Slash the Web with Blekko Search

December 6, 2010 • Armando Roggio

Internet users conduct billions of web searches every month. In fact, comScore reported that Americans alone queried Google, Yahoo!, Bing, and other search engines some 18.6 billion times in October 2010. What's more, the number of searches is growing. comScore reports that Americans ...
Shipping & Fulfillment
Shipping and Fulfillment: How to Get the Best Bang for Your Buck

December 1, 2010 • John Lindberg

UPS, FedEx and the U.S. Postal Service all do a good job of getting orders to your customers, but there are some simple things you can do to lower the costs involved. Understand How Delivery Costs Are Calculated When you start shipping in volume it is vital to understand how each carr...
Business
Top Ten Posts for November 2010

November 30, 2010 • Kate Monteith

Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for November 2010. 8 Steps to Social Media Success The subject of social media typically garners a g...
Business
Legal: Comparative Advertising, Competitors’ Trademarks, and Infringement

November 17, 2010 • Jeff Jacobson, Jd, Llm

Comparative advertising can be beneficial to the marketplace. It tells consumers the differences in products and allows competitors to highlight why the consumer should select its product over another product. The Federal Trade Commission’s policy in the area of comparative advertising ...
Business
Mobile Bandwidth: An Expert Explains 3G, 4G, WiFi

November 11, 2010 • PEC Staff

The usability of a mobile website frequently depends on the speed of the wireless connection. A mobile user with a 3G cellular connection, for example, would likely be frustrated with the relative slow response to a WiFi-optimized mobile site. But what, exactly, is the difference betwe...
Business
Lessons Learned: Moonpig.com Prints, Mails Personalized Greeting Cards

November 9, 2010 • Kate Monteith

“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences. For this installment we visited with Nick Jenkins, the chairman and founder of Moonpig.com, a ...
Business > Merchant Voice
You Gotta Have Something to Sell

October 31, 2010 • Ken Kikkawa

Happy Halloween! Before the ghosts & goblins and droves of trick-or-treaters descend upon our neighborhood, I've managed to find some quiet time to write. I recently returned from the 2010 iHobby Expo in Chicago, which is the largest trade show in the radio control and model hobby...
Business
Top Ten Posts for October 2010

October 29, 2010 • Kate Monteith

Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for October 2010. Top 10 Converting Websites: The 3 Common Strategies In this third article in our s...
Shipping & Fulfillment
Tips for Improving Drop Shipping and Inventory Management

October 21, 2010 • PEC Staff

Autumn provides a not-so-subtle reminder that the holiday season is in swing. I recently moderated "Manage Inventory and Drop Shipping for the Holiday Rush," a Practical eCommerce webinar, on this very subject. It featured Anne Pingree, senior sales engineer with Infopia, the hosted s...
Business
Internet Explorer 9: Managing Cookies and Cache

October 19, 2010 • Armando Roggio

From managing cookies to clearing your browser cache, there are essential tasks that every web surfer needs to know. Think of it this way. Many professionals and entrepreneurs use a web browser like Microsoft's Internet Explorer (IE) to access web-based email, conduct research, or even...
Business
Legal: Privacy Lessons from the Twitter Breach

October 18, 2010 • Jeff Jacobson, Jd, Llm

Earlier this year the Federal Trade Commission (FTC) settled a case with Twitter regarding, in the opinion of the FTC, lax electronic administration of Twitter's website. This case provides insight into what is required in privacy policies and what administrative controls are required....
Business
Lessons Learned: TheUncommonDog.com, Uncommonly Successful

October 13, 2010 • PEC Staff

“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences. For this installment, we spoke with Greg Jerum. He is the CEO of TheUncommonDog.com, a ...
Business
September 2010 Top Ten: Our Most Popular Posts

October 5, 2010 • Kate Monteith

Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for September 2010. Google Instant Search: The Impact for Ecommerce Site Owners In September, Google...
Business
Lessons Learned: Best Bully Sticks Thrives on Teamwork

September 28, 2010 • Kerry Murdock

“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences. For this installment we visited with Avrum Elmakis, owner and president of Best Bully Sticks,
Business
Lessons Learned: Free Shipping Helps, Says Bike Retailer

September 21, 2010 • PEC Staff

“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences. For this installment, we visited with Todd Henley, president of Makai’s, an online retailer of ...
Business
Protect Your Brand from Counterfeiters

September 16, 2010 • Jeff Jacobson, Jd, Llm

This is the second installment in a two-part series regarding protection against counterfeit products being sold on the Internet. In the first installment, "Legal: When Merchants Are Liable for Selling Counterfeit Brands," I wrote how online retailers and auction houses can protect them...

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