Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Email & Text Marketing
4 Ways Email Can Drive Other Marketing Channels

July 20, 2016 • Carolyn Nye

For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve other marketing channels, as well. In ...
Marketing & Advertising
14 Image Tools for Instagram

July 19, 2016 • Sig Ueland

For merchants, Instagram can be a good platform to captivate followers by using compelling product photos and inspirational images. Here is a list of tools to create and edit exceptional images ...
Email & Text Marketing
Order Confirmation Emails Can Build Loyalty, Sell More

July 18, 2016 • Armando Roggio

Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help online retailers to earn trust ...
Content Marketing
5 Content Marketing Ideas for August 2016

July 13, 2016 • Armando Roggio

The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a powerful strategy wherein businesses create, publish,
Social Media
30 Facebook Tools for Businesses

July 11, 2016 • Sig Ueland

Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of ...
Google Ads
Google Shopping Ads Getting Even Better; 2 Examples

July 6, 2016 • Robert Brady

Back in December 2002, Google launched a small feature called Froogle. It wasn’t a revolutionary idea by any means. There were already numerous sites at the time that allowed consumers ...
Influencers & Affiliates
5 Strategies to Activate (High-producing) Affiliates

June 27, 2016 • Carolyn Kmet

When evaluating the performance of an affiliate marketing program, avoid measuring success by how many affiliates are enrolled. Instead, measure how many of them are actually driving traffic. I have seen ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q3 2016

June 26, 2016 • Armando Roggio

Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016. Email marketing remains one of the most potent tools available to online ...
Social Media
24 Winners from the 2016 Facebook Awards

June 20, 2016 • Sig Ueland

Facebook has announced the winners of this year’s Facebook Awards, celebrating the best marketing campaigns on the Facebook platforms. For any business interested in marketing on the social network, the ...
Email & Text Marketing
Using Email to Acquire New Customers

June 19, 2016 • Carolyn Nye

Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is critical, typically, to grow a ...
Social Media
LinkedIn Advertising: Time for a Second Look?

June 15, 2016 • Michael Stancil

It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past ...
Content Marketing
5 Content Marketing Ideas for July 2016

June 13, 2016 • Armando Roggio

National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016. Content marketing is the act of creating, publishing, and distributing ...
Marketing & Advertising
Use Direct Mail to Attract New Ecommerce Customers

June 8, 2016 • Armando Roggio

Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be a traditional, old-school way to ...
Content Marketing
Content Marketing: How to Write a How-to Article

June 3, 2016 • Armando Roggio

Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it ...
Google Ads
Google, for Mobile-first, Changes AdWords

June 2, 2016 • Robert Brady

At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile is not something that is ...
Social Media
Facebook Extends Lookalike Audiences with ‘Custom Combinations’

June 1, 2016 • Michael Stancil

Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. First, advertisers could upload to Facebook ...
Influencers & Affiliates
Pinterest, in a Change, to Allow Affiliate Links

May 25, 2016 • Carolyn Kmet

Earlier this month, Pinterest announced a policy change so that users can insert affiliate links with their pins. This is a reversal from its decision in February 2015 to “automatically remove all ...
Content Marketing
5 Content Marketing Ideas for June 2016

May 24, 2016 • Armando Roggio

Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016,
Marketing & Advertising
Product Hunt May Represent a New Way to Sell Online

May 23, 2016 • Armando Roggio

A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is a blend of publishing and ...
Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting

May 19, 2016 • Michael Stancil

One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
Email & Text Marketing
Email Marketing: Tips for Preheaders, Emojis

May 13, 2016 • Carolyn Nye

Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails ...
Marketing & Advertising
Using the Olympics for Ecommerce Marketing

May 5, 2016 • Armando Roggio

Note: Since I wrote this article, the International Olympic Committee and the United States Olympic Committee have attempted to restrict all use of Olympic words, phrases, and emblems on social media ...
Google Ads
Using (Big) Data to Boost PPC Advertising

May 3, 2016 • Robert Brady

The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. For others, it represents a ...
Social Media
12 Tools to Automate Twitter for Ecommerce Marketing

May 2, 2016 • Sig Ueland

Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving ...
Social Media
Using Facebook to Target International Buyers

April 29, 2016 • Michael Stancil

An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
Content Marketing
5 Content Marketing Ideas for May 2016

April 27, 2016 • Armando Roggio

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...
Influencers & Affiliates
3 Keys to a Mobile-ready Affiliate Program

April 26, 2016 • Carolyn Kmet

Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re looking for. Stored values make ...
Marketing & Advertising
9 Ecommerce Marketing Skills That Drive Success

April 20, 2016 • Armando Roggio

From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics ...
Content Marketing
Content Marketing: How to Find Topics

April 19, 2016 • Armando Roggio

Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant flow of ideas. Every article,
Email & Text Marketing
4 Email-marketing Tips to Drive (More) Sales

April 18, 2016 • Carolyn Nye

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to ...

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