Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting

May 19, 2016 • Michael Stancil

One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
Email & Text Marketing
Email Marketing: Tips for Preheaders, Emojis

May 13, 2016 • Carolyn Nye

Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails ...
Marketing & Advertising
Using the Olympics for Ecommerce Marketing

May 5, 2016 • Armando Roggio

Note: Since I wrote this article, the International Olympic Committee and the United States Olympic Committee have attempted to restrict all use of Olympic words, phrases, and emblems on social media ...
Google Ads
Using (Big) Data to Boost PPC Advertising

May 3, 2016 • Robert Brady

The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. For others, it represents a ...
Social Media
12 Tools to Automate Twitter for Ecommerce Marketing

May 2, 2016 • Sig Ueland

Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving ...
Social Media
Using Facebook to Target International Buyers

April 29, 2016 • Michael Stancil

An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
Content Marketing
5 Content Marketing Ideas for May 2016

April 27, 2016 • Armando Roggio

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...
Influencers & Affiliates
3 Keys to a Mobile-ready Affiliate Program

April 26, 2016 • Carolyn Kmet

Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re looking for. Stored values make ...
Marketing & Advertising
9 Ecommerce Marketing Skills That Drive Success

April 20, 2016 • Armando Roggio

From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics ...
Content Marketing
Content Marketing: How to Find Topics

April 19, 2016 • Armando Roggio

Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant flow of ideas. Every article,
Email & Text Marketing
4 Email-marketing Tips to Drive (More) Sales

April 18, 2016 • Carolyn Nye

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to ...
Social Media
How to Test and Change Facebook Ads, to Drive Performance

April 12, 2016 • Michael Stancil

When was the last time you updated your advertising copy, such as on AdWords or Facebook ads? If you’re not updating your ads, your frequency — the number of times ...
Google Ads
Leveraging Bid Modifiers for PPC Success

April 8, 2016 • Robert Brady

Setting up a pay-per-click ad account on a search engine requires a lot of work. Consider this simplified checklist, which would be typical of a new campaign launch. Campaign name. Needs ...
Social Media
14 Social Networks for Ecommerce Merchants in 2016

April 4, 2016 • Sig Ueland

A social network can offer an ecommerce merchant the opportunity to promote a business and even sell some products. Explore new and emerging social networks, along with new features on ...
Marketing & Advertising
4 Reasons Ecommerce Marketing Campaigns Fail

April 3, 2016 • Armando Roggio

Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not necessarily to avoid failure. The ...
Google Ads
SEO: How to Combat Google’s Ad Increase

April 1, 2016 • Jill Kocher Brown

In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising ...
Influencers & Affiliates
Affiliate Marketing: Learning from F.T.C.’s Paid Placement Disclosures

March 29, 2016 • Carolyn Kmet

Earlier this March, department store retailer Lord & Taylor agreed to settle U.S. Federal Trade Commission civil charges that it deceived consumers by paying for blog and social media placements.
Content Marketing
5 Content Marketing Ideas for April 2016

March 28, 2016 • Armando Roggio

Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers plenty of material to draw ...
Content Marketing
Content Marketing: The Hard Working Listicle

March 17, 2016 • Armando Roggio

An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and content marketing. It is the ...
Email & Text Marketing
Pros, Cons of Email Preference Centers

March 15, 2016 • Carolyn Nye

Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a core digital asset: the email ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 • Armando Roggio

The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and the beginning of summer. In the ...
Marketing & Advertising
How to Run a Proper Online Contest

March 10, 2016 • Armando Roggio

A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists for further marketing. Contest marketing uses ...
Content Marketing
Developing a Content-marketing Editorial Calendar for Ecommerce

March 7, 2016 • Armando Roggio

A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and promoted and when it will ...
Social Media
Facebook ‘Lead Ads’ Good for Competitive Markets

March 3, 2016 • Michael Stancil

Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:
Google Ads
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers

March 2, 2016 • Robert Brady

The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day on their smartphones and they check social media accounts 17 times daily. That’s a ...
Influencers & Affiliates
Study: 3 Factors in Affiliate Marketing Will Drive Growth

March 1, 2016 • Carolyn Kmet

In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry. Forrester surveyed decisionmakers at 151 large U.S.
Social Media
12 Brands that Use Instagram to Show Products, Share Culture

February 29, 2016 • Sig Ueland

Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales. Here ...
Social Media
Discover Twitter Analytics

February 25, 2016 • Kristine Wirth

Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
Social Media
Instagram Ads: Low CPAs for Right Audience

February 24, 2016 • Michael Stancil

If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
Email & Text Marketing
Best Way to Grow Your Email List: Ask Politely

February 24, 2016 • Charles Gaiennie

Remember when your mom told you how important it was for you to always say please and thank you? Who knew that she was really giving you marketing advice on one of the principal tenants of building your email contact list: asking and then being grateful.

« Previous 1 2 3 … 30 31 32 … 66 67 68 Next »