Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Content Marketing
5 Content Marketing Ideas for March 2016

February 23, 2016 • Armando Roggio

In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it ...
Social Media
20 SEO Feeds to Follow on Twitter

February 22, 2016 • Sig Ueland

Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter. Here is a list of SEO feeds to follow ...
Email & Text Marketing
3 Email Marketing Metrics for Mobile, Multi-device Consumers

February 17, 2016 • Carolyn Nye

Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring opens and clicks is often ...
Social Media
Understanding Facebook Page Insights: Part 2

February 17, 2016 • Rodney Hess

In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people.
Marketing & Advertising
2016 Ecommerce Marketing Checklist

February 16, 2016 • Armando Roggio

Ecommerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year’s best campaigns might not work this year. Business owners and marketers should therefore ...
Email & Text Marketing
5 Email Marketing Best Practices, for 2016

February 16, 2016 • Phil Frost

Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. In fact, according to a 2015 survey by Salesforce.com, 73 percent of marketers claim that email marketing is core to their business.
Email & Text Marketing
3 Email-marketing Fundamentals, for Success

February 15, 2016 • Armando Roggio

Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing ...
Social Media
Conversion Rate Optimization: Scent Trail or Primrose Path?

February 15, 2016 • Paul Chaney

Conversion rate optimization is the practice of managing pay-per-click ads, landing pages, and websites to increase sales, leads, or other desired actions from visitors.
Email & Text Marketing
Email: Main Street Marketing Tool of Choice

February 10, 2016 • Charles Gaiennie

Email marketing is a mainstay for Main Street businesses. It is the perfect tool for such a scrappy group as you who must be resourceful while creatively growing your company.
Content Marketing
7 Tips for Being a Better Writer, for Content Marketing

February 9, 2016 • Armando Roggio

This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right to ecommerce and retailing. Gurus,
Social Media
15 Top Retailers and Products on Pinterest

February 8, 2016 • Sig Ueland

Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card or Apple Pay without having ...
Google Ads
Using Facebook’s New Dynamic Product Ads

February 3, 2016 • Robert Brady

As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for size, sites like Zappos came ...
Social Media
3 Facebook Ad Segments That Increase ROI

February 3, 2016 • Michael Stancil

Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s segmentation features can help. In this ...
Social Media
Will Ads on Instagram Reduce Organic Reach?

February 1, 2016 • Samantha Collier

Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...
Social Media
Understanding Facebook Page Insights: Part 1

January 27, 2016 • Rodney Hess

Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing.
Content Marketing
6 Content Marketing Tactics for Ecommerce Merchants

January 27, 2016 • Armando Roggio

Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on ...
Influencers & Affiliates
‘Co-opetition’ Comes to Affiliate Marketing

January 26, 2016 • Carolyn Kmet

The Performance Marketing Association promotes the growth and practices of the affiliate marketing industry. The PMA recently published a free whitepaper exploring the notion of “co-opetition” as it applies to affiliate ...
Content Marketing
5 Content Marketing Ideas for February 2016

January 25, 2016 • Armando Roggio

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
Social Media
Why and How to Use Instagram for Advertising

January 21, 2016 • Kristine Wirth

Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
Marketing & Advertising
The 3 Most Important Social Commerce Functions Explained

January 20, 2016 • Richard Sexton

Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices,
Social Media
Facebook: Save Money with New Audience Overlap Ad Tool

January 19, 2016 • Michael Stancil

A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some ...
Email & Text Marketing
4 Ways to Invest in Email Marketing, for 2016

January 18, 2016 • Carolyn Nye

Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way ...
Social Media
Using Social Networks for Long-form Content: Pros, Cons

January 18, 2016 • Paul Chaney

One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog. That's particularly true of Facebook and LinkedIn, each of which has developed platforms to facilitate such activity, and there is even talk of Twitter changing its model to accommodate longer content, believe it or not.
Google Ads
Ecommerce Pay-per-click Ad Trends for 2016

January 12, 2016 • Robert Brady

Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google Shopping campaigns, the growth of ...
Social Media
25 Ways to Use Twitter for Marketing

January 11, 2016 • Paul Chaney

Although marketing through social media is the norm, Twitter is still an enigma for many. I can't recount just how many times I have heard business owners and marketers tell me, "I just don't get Twitter."
Email & Text Marketing
19 Free Email-marketing Tools, to Improve Results

January 10, 2016 • Sig Ueland

Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016

January 8, 2016 • Armando Roggio

From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
Social Media
7 Social Media Marketing Trends for 2016

January 8, 2016 • Kristine Wirth

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
Google Maps: A ‘Social Network’ in Disguise

January 4, 2016 • Paul Chaney

Gone are the days when Google Plus was the epicenter for local business information. Google My Business now owns that domain, for the business owner. For users, Google Maps has become a replacement for Google Plus Local and is somewhat of a social network in disguise.
Social Media
Tips, Tricks to Optimize a YouTube Channel

January 4, 2016 • Samantha Collier

Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure ...

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