Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Google Ads
Using Facebook’s New Dynamic Product Ads

February 3, 2016 • Robert Brady

As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for size, sites like Zappos came ...
Social Media
3 Facebook Ad Segments That Increase ROI

February 3, 2016 • Michael Stancil

Are you running ads on Facebook that are performing just average? What if you could get a greater return on investment without spending more? Facebook’s segmentation features can help. In this ...
Social Media
Will Ads on Instagram Reduce Organic Reach?

February 1, 2016 • Samantha Collier

Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...
Social Media
Understanding Facebook Page Insights: Part 1

January 27, 2016 • Rodney Hess

Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing.
Content Marketing
6 Content Marketing Tactics for Ecommerce Merchants

January 27, 2016 • Armando Roggio

Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on ...
Influencers & Affiliates
‘Co-opetition’ Comes to Affiliate Marketing

January 26, 2016 • Carolyn Kmet

The Performance Marketing Association promotes the growth and practices of the affiliate marketing industry. The PMA recently published a free whitepaper exploring the notion of “co-opetition” as it applies to affiliate ...
Content Marketing
5 Content Marketing Ideas for February 2016

January 25, 2016 • Armando Roggio

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,
Social Media
Why and How to Use Instagram for Advertising

January 21, 2016 • Kristine Wirth

Instagram recently opened its advertising platform to all users, giving companies large and small yet another way to get their message in front of a bigger, more diverse audience.
Marketing & Advertising
The 3 Most Important Social Commerce Functions Explained

January 20, 2016 • Richard Sexton

Ecommerce merchants are engaged a constant battle for the attention of fickle consumers. It is now generally accepted that Americans spend about 25 percent of their online time, across devices,
Social Media
Facebook: Save Money with New Audience Overlap Ad Tool

January 19, 2016 • Michael Stancil

A few weeks ago, everyone should have received access to a new Facebook advertising feature that could become pretty useful: Audience Overlap. It’s a feature Facebook reps have had for some ...
Email & Text Marketing
4 Ways to Invest in Email Marketing, for 2016

January 18, 2016 • Carolyn Nye

Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way ...
Social Media
Using Social Networks for Long-form Content: Pros, Cons

January 18, 2016 • Paul Chaney

One marketing trend growing in popularity is the use of social networks to publish long-form content, not unlike what you would see on a blog. That's particularly true of Facebook and LinkedIn, each of which has developed platforms to facilitate such activity, and there is even talk of Twitter changing its model to accommodate longer content, believe it or not.
Google Ads
Ecommerce Pay-per-click Ad Trends for 2016

January 12, 2016 • Robert Brady

Each year I review my previous year’s trend predictions for pay-per-click ecommerce advertising. In last year’s post, I predicted three trends: the rise of Google Shopping campaigns, the growth of ...
Social Media
25 Ways to Use Twitter for Marketing

January 11, 2016 • Paul Chaney

Although marketing through social media is the norm, Twitter is still an enigma for many. I can't recount just how many times I have heard business owners and marketers tell me, "I just don't get Twitter."
Email & Text Marketing
19 Free Email-marketing Tools, to Improve Results

January 10, 2016 • Sig Ueland

Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016

January 8, 2016 • Armando Roggio

From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
Social Media
7 Social Media Marketing Trends for 2016

January 8, 2016 • Kristine Wirth

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
Google Maps: A ‘Social Network’ in Disguise

January 4, 2016 • Paul Chaney

Gone are the days when Google Plus was the epicenter for local business information. Google My Business now owns that domain, for the business owner. For users, Google Maps has become a replacement for Google Plus Local and is somewhat of a social network in disguise.
Social Media
Tips, Tricks to Optimize a YouTube Channel

January 4, 2016 • Samantha Collier

Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure ...
Social Media
Advertising Options to Test (and Expand) in 2016, for Ecommerce

December 31, 2015 • Michael Stancil

With the new year, advertisers can put mistakes behind them, take note of what worked, and try something new. At Tailor Brands, my employer, we include marketing tests in every monthly ...
Social Media
Changes to Google Plus: What You Need to Know

December 31, 2015 • Rodney Hess

Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus.
Content Marketing
5 Content Marketing Ideas for January 2016

December 30, 2015 • Armando Roggio

In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;
Influencers & Affiliates
Notable Affiliate Marketing Events in 2016

December 29, 2015 • Carolyn Kmet

The following are leading affiliate marketing events in 2016. All are worthwhile to attend, but their benefits and specialties vary. Some are focused on the affiliate marketing industry in general;
Marketing & Advertising
Content Marketing Lessons from ‘Star Wars: The Force Awakens’

December 28, 2015 • Armando Roggio

The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making ...
Marketing & Advertising
Content Marketing: Build Your Story to Engage Prospects

December 23, 2015 • Armando Roggio

Storytelling is an important part of modern content marketing. But writing good stories that engage prospects is an art that challenges some small business marketers. How do you write a good ...
Email & Text Marketing
3 Ways to Increase Email Clicks, for Ecommerce

December 16, 2015 • Carolyn Nye

A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of email recipients are changing dramatically due ...
Social Media
Creating 1-day Facebook, Twitter Ad Campaigns

December 15, 2015 • Michael Stancil

Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign. Say it’s 7:00 a.m. on ...
Social Media
11 Stand-out Social Media Campaigns from 2015

December 13, 2015 • Sig Ueland

Brands used new tools in 2015 to create compelling social content, with much attention on three innovations: live-streaming video, smartwatches, and emojis. Here is a list of stand-out social media in ...
Marketing & Advertising
5 Ecommerce Content Marketing Trends for 2016

December 7, 2015 • Armando Roggio

Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is ...
Google Ads
Yahoo’s New Product Ads a Good Opportunity?

December 6, 2015 • Robert Brady

Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook added product-focused ad units earlier ...

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