Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Advertising Options to Test (and Expand) in 2016, for Ecommerce

December 31, 2015 • Michael Stancil

With the new year, advertisers can put mistakes behind them, take note of what worked, and try something new. At Tailor Brands, my employer, we include marketing tests in every monthly ...
Social Media
Changes to Google Plus: What You Need to Know

December 31, 2015 • Rodney Hess

Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus.
Content Marketing
5 Content Marketing Ideas for January 2016

December 30, 2015 • Armando Roggio

In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;
Influencers & Affiliates
Notable Affiliate Marketing Events in 2016

December 29, 2015 • Carolyn Kmet

The following are leading affiliate marketing events in 2016. All are worthwhile to attend, but their benefits and specialties vary. Some are focused on the affiliate marketing industry in general;
Marketing & Advertising
Content Marketing Lessons from ‘Star Wars: The Force Awakens’

December 28, 2015 • Armando Roggio

The most recent Star Wars film can teach content marketers a lesson or two about how to make content successful, including reusing good material, answering and encouraging questions, and making ...
Marketing & Advertising
Content Marketing: Build Your Story to Engage Prospects

December 23, 2015 • Armando Roggio

Storytelling is an important part of modern content marketing. But writing good stories that engage prospects is an art that challenges some small business marketers. How do you write a good ...
Email & Text Marketing
3 Ways to Increase Email Clicks, for Ecommerce

December 16, 2015 • Carolyn Nye

A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of email recipients are changing dramatically due ...
Social Media
Creating 1-day Facebook, Twitter Ad Campaigns

December 15, 2015 • Michael Stancil

Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign. Say it’s 7:00 a.m. on ...
Social Media
11 Stand-out Social Media Campaigns from 2015

December 13, 2015 • Sig Ueland

Brands used new tools in 2015 to create compelling social content, with much attention on three innovations: live-streaming video, smartwatches, and emojis. Here is a list of stand-out social media in ...
Marketing & Advertising
5 Ecommerce Content Marketing Trends for 2016

December 7, 2015 • Armando Roggio

Trends in organizational structure, machine generated content, and video content could drive changes in ecommerce marketing next year, as small and mid-sized retailers increase their content creation efforts. Content marketing is ...
Google Ads
Yahoo’s New Product Ads a Good Opportunity?

December 6, 2015 • Robert Brady

Product ads have populated search engine results pages since 2010, when Google added them to the AdWords platform. Bing followed suit in 2014. Even Facebook added product-focused ad units earlier ...
Influencers & Affiliates
5 Ways to Engage Affiliates for Final Holiday Sales

December 4, 2015 • Carolyn Kmet

Before you close the books Black Friday and Cyber Monday, there are a few more ways to maximize affiliate revenue through the rest of the year. Here are five ideas to keep your ...
Marketing & Advertising
20 Platforms to Build Dynamic, User-generated Content

December 2, 2015 • Richard Sexton

With more than 300 million photos reportedly uploaded to social media every day, there is much user-generated content to be optimized and leveraged by digital marketers. And it’s not just photos. It is reviews, comments, videos, purchase sharing, contest entries, and more.
Social Media
Using the New Twitter Polls for Ecommerce

December 1, 2015 • Samantha Collier

Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app. Here is Twitter’s announcement video. Coming soon! We’re rolling out the ability for everyone ...
Email & Text Marketing
2015 Thanksgiving, Black Friday Email Trends

November 29, 2015 • Armando Roggio

The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at ...
Content Marketing
5 Content Marketing Ideas for December 2015

November 25, 2015 • Armando Roggio

Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation,
Marketing & Advertising
9 Holiday Marketing Campaigns from Large Retailers

November 23, 2015 • Sig Ueland

Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business. Here is a list of holiday campaigns ...
Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips

November 19, 2015 • Armando Roggio

As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
Email & Text Marketing
Email-marketing Tips for Cyber Monday 2015

November 17, 2015 • Carolyn Nye

Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
Marketing & Advertising
Content Marketing: What’s a Lede?

November 15, 2015 • Armando Roggio

For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave them yawning as they click ...
Social Media
9 Tools to Sell on Facebook

November 13, 2015 • Sig Ueland

Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial metrics. Facebook continues to make inroads ...
Marketing & Advertising
Reputation Management a Process, not a Reaction

November 4, 2015 • Richard Sexton

“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative ...
Social Media
Social Media Marketing: 11 Free Guides and Ebooks

November 4, 2015 • Rodney Hess

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
Social Media
Retail Brands Embrace Emojis, for Marketing

November 3, 2015 • Samantha Collier

Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ...
Content Marketing
6 SEO Tips for Content Marketing, for Ecommerce

October 30, 2015 • Jill Kocher Brown

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your ...
Google Ads
Using AdWords to Target Existing Customers

October 29, 2015 • Robert Brady

Revenue growth opportunities for ecommerce merchants fit into one of two categories. Get more customers. Get existing customers to spend more. The option to get more customers is often the first approach that ...
Influencers & Affiliates
Affiliate Marketing: How to Manage Coupons, Deals

October 29, 2015 • Carolyn Kmet

Coupon and deal sites tend to drive a lot of traffic. For some retailers, coupon sites will bring mostly new customers. For others, the same coupon site could deliver mostly ...
Social Media
How to Create a Social Media Calendar

October 29, 2015 • Kristine Wirth

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.
Social Media
Twitter Share Counts Are Going Away; Now What?

October 28, 2015 • Michael Stancil

There’s a big change coming to your Twitter buttons: The tweet count number is going away by Nov. 20, 2015. In this article, I will elaborate on what Twitter said, what ...
Content Marketing
5 Content Marketing Ideas for November 2015

October 27, 2015 • Armando Roggio

National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November. Content marketing seeks to attract, engage, and retain customers by ...

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