Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
5 Essential Content Marketing Skills for Ecommerce Merchants

October 25, 2015 • Armando Roggio

Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting,
Social Media
Maximizing Facebook Ads for Ecommerce Sales

October 21, 2015 • Michael Stancil

Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start ...
Email & Text Marketing
Email Marketing: 3 Examples, Good and Bad

October 20, 2015 • Carolyn Nye

Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three examples of attention-grabbing emails. Event-driven Email:
Marketing & Advertising
Social Engagement for Ecommerce: How to Build, Measure, Improve

October 14, 2015 • Richard Sexton

Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you measure this all-important aspect of ...
Social Media
9 Essential Blogs for Small Business Owners

October 14, 2015 • Kristine Wirth

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.
Social Media
Setting Up Facebook Remarketing, for Ecommerce

October 13, 2015 • Michael Stancil

Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more ...
Marketing & Advertising
Study: 5 Star Reviews Not Necessarily Helpful

October 9, 2015 • Marcia Kaplan

With the holiday gift-giving season just around the corner, product reviews take on added importance. While common sense would seem to indicate that merchants should strive to achieve nothing less ...
Marketing & Advertising
Content Marketing for Mobile Moments

October 9, 2015 • Armando Roggio

In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to ...
Social Media
SEO: YouTube Doubles Down for Search and Content

October 5, 2015 • Jill Kocher Brown

YouTube is more than a venue for cute kittens and dancing children. It’s a powerful social search engine with an engaged audience. Any company, with any size budget, can use ...
Social Media
6 Social Media Lessons from the BBC, for Ecommerce

October 5, 2015 • Samantha Collier

The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake Off, and Strictly Come Dancing.
Social Media
10 Niche Social Networks for Small Business Marketing

October 1, 2015 • Paul Chaney

If you thought all social networking activity took place on Facebook, Twitter, LinkedIn, or Google Plus, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste, many of which are ripe for small businesses to inhabit and participate.
Marketing & Advertising
Increase Social Engagement with Event Marketing

September 30, 2015 • Richard Sexton

Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing ...
Influencers & Affiliates
5 Pointers to Help Affiliates with Holiday Selling

September 29, 2015 • Carolyn Kmet

As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time to also start preparing your ...
Content Marketing
5 Content Marketing Ideas for October 2015

September 27, 2015 • Armando Roggio

Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015. Content marketing — which relies on ...
Google Ads
Turn Social Traffic into Sales with AdWords Remarketing

September 25, 2015 • Robert Brady

Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in. That’s one in seven people ...
Email & Text Marketing
Holiday Email Marketing: 3 Ways to Save Time

September 24, 2015 • Carolyn Nye

The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
Social Media
Get More Guest Reviews with TripAdvisor Review Express

September 24, 2015 • Paul Chaney

TripAdvisor now offers a free service called Review Express that lets hotel and B&B owners who have their business listed on the site send review request emails for up to 1,000 guests.
Social Media
Creating Facebook Custom and Lookalike Audiences, to Drive Traffic

September 23, 2015 • Michael Stancil

Facebook custom audiences can greatly help a business. Facebook has one of the most advanced targeting systems — every Facebook user tells you what she likes and doesn’t like. While that’s ...
Marketing & Advertising
4 Predictions for 2015 Holiday Shopping Season

September 23, 2015 • Armando Roggio

Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of ...
Marketing & Advertising
4 Tips for Small-business Retail Marketing for 2016

September 16, 2015 • Armando Roggio

Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on making good choices. But what ...
Social Media
7 Ways to Get Yelp Reviews (without Violating Its Policy)

September 10, 2015 • Paul Chaney

Yelp is possibly the most restrictive of all the business directories and review sites when it comes to asking for customer reviews. Basically, “asking” is forbidden, according to its policy guidelines.
Marketing & Advertising
4 Tips for a Successful Holiday Pop-up Shop

September 9, 2015 • Armando Roggio

Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend is not particularly new. In the ...
Email & Text Marketing
Plan Cyber Monday 2015 Email Now

September 3, 2015 • Armando Roggio

On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
Social Media
Optimizing Instagram for Ecommerce: 10 Tips

September 2, 2015 • Samantha Collier

With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ...
Google Ads
PPC Ads: Understanding Keyword Match Types

September 2, 2015 • Robert Brady

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific ...
Content Marketing
5 Content Marketing Ideas for September 2015

August 27, 2015 • Armando Roggio

In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,
Influencers & Affiliates
Affiliate Marketing: 5 Steps to Identify, Recruit Affiliates

August 26, 2015 • Carolyn Kmet

A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you must first decide which type of affiliates to recruit.
Email & Text Marketing
Learn to Design Responsive Email Templates this Weekend

August 25, 2015 • Armando Roggio

With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any device.
Social Media
Pinterest: How to Sell Products Using Buyable Pins

August 20, 2015 • Kristine Wirth

Pinterest just launched a new feature, “Buyable Pins,” making it available to all U.S.-based companies. The feature gives smaller retail businesses a unique way to get their products in front of Pinterest's 73 million users.
Marketing & Advertising
Content Marketing: Let Hemingway Help

August 19, 2015 • Armando Roggio

Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates to be competitive. One way to ...

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