Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips

November 19, 2015 • Armando Roggio

As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
Email & Text Marketing
Email-marketing Tips for Cyber Monday 2015

November 17, 2015 • Carolyn Nye

Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
Marketing & Advertising
Content Marketing: What’s a Lede?

November 15, 2015 • Armando Roggio

For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave them yawning as they click ...
Social Media
9 Tools to Sell on Facebook

November 13, 2015 • Sig Ueland

Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial metrics. Facebook continues to make inroads ...
Marketing & Advertising
Reputation Management a Process, not a Reaction

November 4, 2015 • Richard Sexton

“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based on brand awareness and engagement. Negative ...
Social Media
Social Media Marketing: 11 Free Guides and Ebooks

November 4, 2015 • Rodney Hess

I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
Social Media
Retail Brands Embrace Emojis, for Marketing

November 3, 2015 • Samantha Collier

Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ...
Content Marketing
6 SEO Tips for Content Marketing, for Ecommerce

October 30, 2015 • Jill Kocher Brown

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your ...
Google Ads
Using AdWords to Target Existing Customers

October 29, 2015 • Robert Brady

Revenue growth opportunities for ecommerce merchants fit into one of two categories. Get more customers. Get existing customers to spend more. The option to get more customers is often the first approach that ...
Influencers & Affiliates
Affiliate Marketing: How to Manage Coupons, Deals

October 29, 2015 • Carolyn Kmet

Coupon and deal sites tend to drive a lot of traffic. For some retailers, coupon sites will bring mostly new customers. For others, the same coupon site could deliver mostly ...
Social Media
How to Create a Social Media Calendar

October 29, 2015 • Kristine Wirth

Local businesses know they have to post on social networks frequently, to stay engaged with fans and followers. However, it is a task that often gets put on the back burner or, worse, overlooked entirely. Using a social media calendar can help alleviate this problem.
Social Media
Twitter Share Counts Are Going Away; Now What?

October 28, 2015 • Michael Stancil

There’s a big change coming to your Twitter buttons: The tweet count number is going away by Nov. 20, 2015. In this article, I will elaborate on what Twitter said, what ...
Content Marketing
5 Content Marketing Ideas for November 2015

October 27, 2015 • Armando Roggio

National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November. Content marketing seeks to attract, engage, and retain customers by ...
Marketing & Advertising
5 Essential Content Marketing Skills for Ecommerce Merchants

October 25, 2015 • Armando Roggio

Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting,
Social Media
Maximizing Facebook Ads for Ecommerce Sales

October 21, 2015 • Michael Stancil

Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start ...
Email & Text Marketing
Email Marketing: 3 Examples, Good and Bad

October 20, 2015 • Carolyn Nye

Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three examples of attention-grabbing emails. Event-driven Email:
Marketing & Advertising
Social Engagement for Ecommerce: How to Build, Measure, Improve

October 14, 2015 • Richard Sexton

Building engaging social campaigns can seem like an overwhelming task. To begin with, there is the problem of defining social engagement itself. How do you measure this all-important aspect of ...
Social Media
9 Essential Blogs for Small Business Owners

October 14, 2015 • Kristine Wirth

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.
Social Media
Setting Up Facebook Remarketing, for Ecommerce

October 13, 2015 • Michael Stancil

Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more ...
Marketing & Advertising
Study: 5 Star Reviews Not Necessarily Helpful

October 9, 2015 • Marcia Kaplan

With the holiday gift-giving season just around the corner, product reviews take on added importance. While common sense would seem to indicate that merchants should strive to achieve nothing less ...
Marketing & Advertising
Content Marketing for Mobile Moments

October 9, 2015 • Armando Roggio

In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to ...
Social Media
SEO: YouTube Doubles Down for Search and Content

October 5, 2015 • Jill Kocher Brown

YouTube is more than a venue for cute kittens and dancing children. It’s a powerful social search engine with an engaged audience. Any company, with any size budget, can use ...
Social Media
6 Social Media Lessons from the BBC, for Ecommerce

October 5, 2015 • Samantha Collier

The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake Off, and Strictly Come Dancing.
Social Media
10 Niche Social Networks for Small Business Marketing

October 1, 2015 • Paul Chaney

If you thought all social networking activity took place on Facebook, Twitter, LinkedIn, or Google Plus, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste, many of which are ripe for small businesses to inhabit and participate.
Marketing & Advertising
Increase Social Engagement with Event Marketing

September 30, 2015 • Richard Sexton

Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing ...
Influencers & Affiliates
5 Pointers to Help Affiliates with Holiday Selling

September 29, 2015 • Carolyn Kmet

As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time to also start preparing your ...
Content Marketing
5 Content Marketing Ideas for October 2015

September 27, 2015 • Armando Roggio

Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015. Content marketing — which relies on ...
Google Ads
Turn Social Traffic into Sales with AdWords Remarketing

September 25, 2015 • Robert Brady

Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in. That’s one in seven people ...
Email & Text Marketing
Holiday Email Marketing: 3 Ways to Save Time

September 24, 2015 • Carolyn Nye

The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
Social Media
Get More Guest Reviews with TripAdvisor Review Express

September 24, 2015 • Paul Chaney

TripAdvisor now offers a free service called Review Express that lets hotel and B&B owners who have their business listed on the site send review request emails for up to 1,000 guests.

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