Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
Increase Social Engagement with Event Marketing

September 30, 2015 • Richard Sexton

Increasing your company’s social engagement is one of the most cost-effective ways to keep your brand front-and-center. After all, brand recognition is the best way to influence your shoppers’ purchasing ...
Influencers & Affiliates
5 Pointers to Help Affiliates with Holiday Selling

September 29, 2015 • Carolyn Kmet

As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time to also start preparing your ...
Content Marketing
5 Content Marketing Ideas for October 2015

September 27, 2015 • Armando Roggio

Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015. Content marketing — which relies on ...
Google Ads
Turn Social Traffic into Sales with AdWords Remarketing

September 25, 2015 • Robert Brady

Social media is huge. Facebook has more than 1.7 billion accounts. It reportedly had a 24-hour period where 1 billion of those accounts logged in. That’s one in seven people ...
Email & Text Marketing
Holiday Email Marketing: 3 Ways to Save Time

September 24, 2015 • Carolyn Nye

The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
Social Media
Get More Guest Reviews with TripAdvisor Review Express

September 24, 2015 • Paul Chaney

TripAdvisor now offers a free service called Review Express that lets hotel and B&B owners who have their business listed on the site send review request emails for up to 1,000 guests.
Social Media
Creating Facebook Custom and Lookalike Audiences, to Drive Traffic

September 23, 2015 • Michael Stancil

Facebook custom audiences can greatly help a business. Facebook has one of the most advanced targeting systems — every Facebook user tells you what she likes and doesn’t like. While that’s ...
Marketing & Advertising
4 Predictions for 2015 Holiday Shopping Season

September 23, 2015 • Armando Roggio

Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of ...
Marketing & Advertising
4 Tips for Small-business Retail Marketing for 2016

September 16, 2015 • Armando Roggio

Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on making good choices. But what ...
Social Media
7 Ways to Get Yelp Reviews (without Violating Its Policy)

September 10, 2015 • Paul Chaney

Yelp is possibly the most restrictive of all the business directories and review sites when it comes to asking for customer reviews. Basically, “asking” is forbidden, according to its policy guidelines.
Marketing & Advertising
4 Tips for a Successful Holiday Pop-up Shop

September 9, 2015 • Armando Roggio

Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend is not particularly new. In the ...
Email & Text Marketing
Plan Cyber Monday 2015 Email Now

September 3, 2015 • Armando Roggio

On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
Social Media
Optimizing Instagram for Ecommerce: 10 Tips

September 2, 2015 • Samantha Collier

With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ...
Google Ads
PPC Ads: Understanding Keyword Match Types

September 2, 2015 • Robert Brady

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific ...
Content Marketing
5 Content Marketing Ideas for September 2015

August 27, 2015 • Armando Roggio

In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,
Influencers & Affiliates
Affiliate Marketing: 5 Steps to Identify, Recruit Affiliates

August 26, 2015 • Carolyn Kmet

A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you must first decide which type of affiliates to recruit.
Email & Text Marketing
Learn to Design Responsive Email Templates this Weekend

August 25, 2015 • Armando Roggio

With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any device.
Social Media
Pinterest: How to Sell Products Using Buyable Pins

August 20, 2015 • Kristine Wirth

Pinterest just launched a new feature, “Buyable Pins,” making it available to all U.S.-based companies. The feature gives smaller retail businesses a unique way to get their products in front of Pinterest's 73 million users.
Marketing & Advertising
Content Marketing: Let Hemingway Help

August 19, 2015 • Armando Roggio

Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates to be competitive. One way to ...
Email & Text Marketing
4 Ways to Prepare for Holiday Email Marketing Now

August 18, 2015 • Carolyn Nye

The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your email marketing program so that ...
Social Media
How to Use Twitter for Remarketing

August 13, 2015 • Michael Stancil

Remarketing is an advertising technique that lets you show ads to people who have visited your website. If you have never used remarketing, perhaps it’s time to start. There are numerous ...
Email & Text Marketing
6 After-order Emails to Boost Ecommerce Sales

August 12, 2015 • Armando Roggio

When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their richest sales prospects. Repeat customers are ...
Social Media
Local Businesses Still Need a Google Plus Page, for Now

August 10, 2015 • Paul Chaney

Google is in the process of slowly dismantling Google Plus, its ill-fated social network. The first signs occurred when Vic Gundotra, then head of the Google Plus project, left the company in 2014, and Google moved many of the project's staffers to other areas.
Social Media
23 Tools for Social Media Monitoring

August 9, 2015 • Sig Ueland

Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others is an effective way to ...
Marketing & Advertising
5 Storytelling Mistakes That Content Marketers Must Avoid

August 6, 2015 • Armando Roggio

Content marketing has the potential to engage shoppers and develop loyal, repeat customers. But when marketers tell misleading stories or waste someone’s time there may be a negative impact on business too. Some marketers believe
Marketing & Advertising
13 Infographics to Improve Your Social Media Marketing

August 4, 2015 • Kathleen Fealy

Two of the main reasons social media marketing appeals to small businesses are the low cost of entry and the ability to interact with customers and prospects directly. Yet time and personnel resources are required to do it properly.
Content Marketing
5 Content Marketing Ideas for August 2015

July 30, 2015 • Armando Roggio

Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones. Content marketing is durable stuff. The useful or entertaining articles, images, and videos
Social Media
Little-known Social Media Features that Boost Engagement

July 28, 2015 • Samantha Collier

Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s a hidden world of advanced ...
Social Media
How to Deal with Negative Comments on Facebook

July 28, 2015 • Rodney Hess

Every small business that participates in social media must be prepared to handle customer service issues from time-to-time. Customers may leave negative comments or reviews about your company, products, or services on occasion, which can be a good thing. It gives you the opportunity to show your followers that you take customer service — and their complaints — seriously.
Google Ads
Bing Offers Native Ads in Its PPC Platform

July 27, 2015 • Robert Brady

Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I’ll address native ads, how they compare to ...

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