Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
4 Ways to Grow Ecommerce Traffic in 2015

June 24, 2015 • Armando Roggio

Unique site visits — the number of individuals that frequent a website — are a proxy of sorts for an online business’s new customer acquisition. If month-to-month a site has more unique visitors, it stands to reason
Social Media
9 Essential Tools for Instagram Marketing

June 23, 2015 • Rodney Hess

Instagram has quickly become one of the best social media marketing platforms for small businesses, to increase awareness and build engagement. A recent Forrester study found that brands on Instagram see an average engagement rate of 4.21 percent.
Social Media
7 Home Service Marketplaces to List Your Business

June 22, 2015 • Paul Chaney

Consumers can now purchase services from local vendors on-demand and pay for them online, via home service marketplaces. Amazon recently entered this space with its “Home Services” store, but many comparable sites exist that cater to the service sector in one form or another.
Email & Text Marketing
4 Summertime Email-marketing Tactics, to Spur Sales

June 18, 2015 • Carolyn Nye

For many ecommerce businesses, summer can be a challenging time for sales. Consumers are preoccupied with vacation plans and traveling, which can decrease online purchasing. In this post, I’ll explore four ...
Social Media
Using Short Links to Verify Clicks in Marketing Campaigns

June 17, 2015 • Michael Stancil

Short links are popular. You’ve likely seen them, such as in the form of a bit.ly, though there are plenty of other services. The benefits to using short links are ...
Social Media
Creative Uses of Facebook Carousel Ads, by Industry

June 10, 2015 • Rodney Hess

Carousel link ads, introduced by Facebook last year, allow a business to display multiple images and links within a single ad. According to Facebook, “When comparing carousel link ads to standard link ads, advertisers saw a 30 to 50 percent decrease in cost per acquisition and a 20 to 30 percent decrease in cost per click.”
Email & Text Marketing
Email Marketing Evolving to Personalization, Behavior

June 10, 2015 • Armando Roggio

Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective is changing in response to ...
Content Marketing
18 Tools for Writing Compelling Content, to Attract Customers

June 7, 2015 • Sig Ueland

Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
Social Media
How to Measure Conversion Values from Twitter, Facebook

June 3, 2015 • Michael Stancil

While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site or sell products at a ...
Social Media
5 Tools to Plan and Post Social Media Content

June 1, 2015 • Samantha Collier

Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex. In this post,
Google Ads
Using Ad Extensions in AdWords, Bing Ads to Boost Performance

May 29, 2015 • Robert Brady

Every company presumably wants its listing at the top of the results page for a Google or Bing search. It is a powerful position if you’re selling a product or ...
Influencers & Affiliates
Affiliate Marketing: Manage In-house or Outsource?

May 28, 2015 • Carolyn Kmet

A successful affiliate marketing program requires oversight — uploading and maintaining the creative inventory, approving and communicating with affiliates, and reporting and analysis. The person doing this oversight is also likely responsible for developing promotional ...
Email & Text Marketing
The Secret to Email Subject Lines, for 2015

May 27, 2015 • Armando Roggio

Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move on to a competitor. For 2015,
Content Marketing
5 Content Marketing Ideas for June 2015

May 26, 2015 • Armando Roggio

In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...
Social Media
7 Web Marketing Automation Tools for Small Businesses

May 25, 2015 • Paul Chaney

Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single interface, which saves time.
Marketing & Advertising
Google Buy Button to Impact Ecommerce?

May 20, 2015 • Armando Roggio

If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small and mid-sized online stores that might not ...
Email & Text Marketing
5 Ways to Improve Abandoned Cart Emails

May 20, 2015 • Carolyn Nye

Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one. With mobile playing a larger role ...
Social Media
15 Tools to Curate Content for Social Media, Newsletters, More

May 17, 2015 • Sig Ueland

Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
Social Media
Using Google Tag Manager to Track Social Conversions

May 15, 2015 • Michael Stancil

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so ...
Social Media
17 Tools to Schedule, Analyze Social Media Content

May 13, 2015 • Sig Ueland

Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
Content Marketing
4 Great Content Marketing Examples in 2015

May 12, 2015 • Armando Roggio

Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...
Marketing & Advertising
How to Discover Your Ecommerce Brand

May 11, 2015 • Armando Roggio

An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous ...
Social Media
Native Video on Facebook: 10 Examples

May 3, 2015 • Sig Ueland

In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
Social Media
SEO: Google Plus Twitter Equals Stronger Search?

May 1, 2015 • Jill Kocher Brown

Amid the ruckus of Twitter’s lower-than-expected Q1 earnings and rumors that Google may buy Twitter, search marketers gained a little more insight into this year’s agreements between the two Internet ...
Content Marketing
5 Content Marketing Ideas for May 2015

April 29, 2015 • Armando Roggio

Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...
Influencers & Affiliates
‘Content Certified’ Connects Affiliates and Retailers

April 28, 2015 • Carolyn Kmet

Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason content affiliates are so desirable ...
Social Media
Meerkat, Periscope Pioneer Video-streaming Apps

April 28, 2015 • Samantha Collier

Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages. Previously, Twitter ...
Marketing & Advertising
SEO: Mobile-friendly Websites No Longer Optional

April 22, 2015 • Nick Mouledous

The value of having a mobile-friendly website has grown in recent years, and now Google has stepped in to affirm its importance. Starting April 21, Google began rewarding and demoting sites in mobile search results based on their mobile-friendliness — a shakeup so significant it is being called “Mobilegeddon.”
Social Media
7 Restaurant Rating Sites, for Owners to Monitor

April 20, 2015 • Paul Chaney

Not only do people talk to each other when sharing a meal at a restaurant, but they also talk about the restaurant on rating-and-review sites. As such, it is in the restaurateur's best interest to find out what's on patrons' minds in terms of their experience with the establishment.
Marketing & Advertising
4 Ways to Use Social Proof on an Ecommerce Site

April 19, 2015 • Armando Roggio

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they ...

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