Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Influencers & Affiliates
Affiliate Marketing: Manage In-house or Outsource?

May 28, 2015 • Carolyn Kmet

A successful affiliate marketing program requires oversight — uploading and maintaining the creative inventory, approving and communicating with affiliates, and reporting and analysis. The person doing this oversight is also likely responsible for developing promotional ...
Email & Text Marketing
The Secret to Email Subject Lines, for 2015

May 27, 2015 • Armando Roggio

Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move on to a competitor. For 2015,
Content Marketing
5 Content Marketing Ideas for June 2015

May 26, 2015 • Armando Roggio

In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...
Social Media
7 Web Marketing Automation Tools for Small Businesses

May 25, 2015 • Paul Chaney

Marketing automation platforms can help small businesses with their web marketing efforts. Many platforms are affordable and easy to use. They combine multiple marketing functions into a single interface, which saves time.
Marketing & Advertising
Google Buy Button to Impact Ecommerce?

May 20, 2015 • Armando Roggio

If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small and mid-sized online stores that might not ...
Email & Text Marketing
5 Ways to Improve Abandoned Cart Emails

May 20, 2015 • Carolyn Nye

Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one. With mobile playing a larger role ...
Social Media
15 Tools to Curate Content for Social Media, Newsletters, More

May 17, 2015 • Sig Ueland

Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
Social Media
Using Google Tag Manager to Track Social Conversions

May 15, 2015 • Michael Stancil

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so ...
Social Media
17 Tools to Schedule, Analyze Social Media Content

May 13, 2015 • Sig Ueland

Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
Content Marketing
4 Great Content Marketing Examples in 2015

May 12, 2015 • Armando Roggio

Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...
Marketing & Advertising
How to Discover Your Ecommerce Brand

May 11, 2015 • Armando Roggio

An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous ...
Social Media
Native Video on Facebook: 10 Examples

May 3, 2015 • Sig Ueland

In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
Social Media
SEO: Google Plus Twitter Equals Stronger Search?

May 1, 2015 • Jill Kocher Brown

Amid the ruckus of Twitter’s lower-than-expected Q1 earnings and rumors that Google may buy Twitter, search marketers gained a little more insight into this year’s agreements between the two Internet ...
Content Marketing
5 Content Marketing Ideas for May 2015

April 29, 2015 • Armando Roggio

Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...
Influencers & Affiliates
‘Content Certified’ Connects Affiliates and Retailers

April 28, 2015 • Carolyn Kmet

Affiliate managers often strive to add content-focused affiliates, such as blogs, forums, news sites — most any site that informs and shares knowledge. The reason content affiliates are so desirable ...
Social Media
Meerkat, Periscope Pioneer Video-streaming Apps

April 28, 2015 • Samantha Collier

Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages. Previously, Twitter ...
Marketing & Advertising
SEO: Mobile-friendly Websites No Longer Optional

April 22, 2015 • Nick Mouledous

The value of having a mobile-friendly website has grown in recent years, and now Google has stepped in to affirm its importance. Starting April 21, Google began rewarding and demoting sites in mobile search results based on their mobile-friendliness — a shakeup so significant it is being called “Mobilegeddon.”
Social Media
7 Restaurant Rating Sites, for Owners to Monitor

April 20, 2015 • Paul Chaney

Not only do people talk to each other when sharing a meal at a restaurant, but they also talk about the restaurant on rating-and-review sites. As such, it is in the restaurateur's best interest to find out what's on patrons' minds in terms of their experience with the establishment.
Marketing & Advertising
4 Ways to Use Social Proof on an Ecommerce Site

April 19, 2015 • Armando Roggio

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they ...
Social Media
Twitter: 4 Ways to Promote Your Business for Free

April 16, 2015 • Kristine Wirth

According to Twitter, 35 percent of users follow businesses to get discounts and promotions. Not every small business has the funds to engage in a full-scale paid promotional campaign, however. The good news is that Twitter offers a variety of ways that smaller companies can market themselves for free.
Email & Text Marketing
Email Marketing to Smartphone Users Challenging, Doable

April 15, 2015 • Carolyn Nye

The dramatic shift to mobile devices affects how consumers interact with brands and websites. The shift presents challenges for email marketing by ecommerce companies. In this article, I’ll review three new mobile email metrics faced by ...
Marketing & Advertising
2015 Black Friday, Cyber Monday Ecommerce Planning Guide

April 15, 2015 • Armando Roggio

November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to start planning. In fact, your ...
Marketing & Advertising
4 Customer Service Lessons from a Big Sale

April 10, 2015 • Armando Roggio

Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks and customer relationships — make ...
Marketing & Advertising
7 Tips for Content Marketing Success, for Ecommerce

April 8, 2015 • Armando Roggio

Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat difficult to measure. Fortunately there ...
Social Media
13 Instagram Tools for Businesses

April 5, 2015 • Sig Ueland

Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
Social Media
Pinterest: 4 Ways to Optimize Images for More Repins

April 3, 2015 • Kristine Wirth

Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base.
Social Media
Comparing Facebook Video to YouTube, for Ecommerce

April 1, 2015 • Samantha Collier

Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to question whether they should emphasize Facebook ...
Google Ads
Pay-per-click: The Case for Bing Ads

March 31, 2015 • Robert Brady

The dominance of Google hit home for me this past week as I was listening to a phone call for one of my clients. The representative on the phone was ...
Social Media
TripAdvisor: How to Claim and Promote Your Listing

March 30, 2015 • Paul Chaney

With more than 315 million monthly users, TripAdvisor is the leading consumer rating and review site for the travel industry. TripAdvisor allows hotels, restaurants, attractions, and vacation rentals to claim and manage their listing, which creates opportunities for consumer engagement and business promotion.
Content Marketing
5 Content Marketing Ideas for April 2015

March 26, 2015 • Armando Roggio

April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have five compelling ideas for ecommerce ...

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