Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Influencers & Affiliates
Bitly-Viglink Affiliate Deal Raises Concerns

March 25, 2015 • Carolyn Kmet

In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership,
Content Marketing
9 Steps to Planning Website Content

March 24, 2015 • Daniel Kedinger

Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your site is crucial to its overall success. Content not only includes the written copy but images, charts, or downloadable files as well.
Social Media
10 Ways to Deal with Negative Customer Reviews

March 23, 2015 • Paul Chaney

Consumers often rely on the opinions of others when making purchase decisions. According to Zendesk, a customer service software platform, 88 percent have been influenced by an online customer service review when deciding what to buy.
Marketing & Advertising
8 Ways a Marketing Agency Can Help an Ecommerce Business

March 19, 2015 • Armando Roggio

A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses. Almost every business owner wants his or ...
Social Media
Using Woobox for Facebook Promotions: Pros and Cons

March 18, 2015 • Kristine Wirth

Many local businesses have Facebook pages where they engage with fans by posting coupons, running contests, or uploading product photos. Often, small business owners will utilize a variety of third-party platforms to accomplish these tasks, which can be time-consuming for someone already managing multiple business-related responsibilities.
Email & Text Marketing
Email Marketing Metrics, Part 2: Advanced Topics

March 17, 2015 • Carolyn Nye

In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and click rate. In this “Part 2”
Marketing & Advertising
How to Measure Content Marketing

March 16, 2015 • Armando Roggio

Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may not be. Nineteenth century American merchant ...
Marketing & Advertising
SEO: 3 Steps to Improve Your Search Engine Ranking

March 12, 2015 • Nick Mouledous

Optimizing your website to attract search engine attention — a practice known as on-site optimization — is an often multifaceted and complex process. However, following three simple steps can help improve your ranking, which may result in more visits to your site.
Social Media
Location-based Marketing for Small Businesses

March 10, 2015 • Paul Chaney

As Internet users become increasingly mobile-savvy, they rely on smartphones and other mobile devices to discover new businesses, find directions, read consumer reviews, and access business contact information. One way local small businesses can take advantage of this trend is through the use of location-based marketing.
Google Ads
Google AdWords Launches Call-only Campaigns

March 4, 2015 • Robert Brady

A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But, in the process, it eliminated ...
Social Media
5 Consumer Review Sites that Impact Your Business

March 3, 2015 • Paul Chaney

Thanks to sites like Yelp, TripAdvisor, and Angie's List, local businesses often find themselves at the mercy of consumer reviews. Because people rely on the opinion of others, reviews have the potential to influence purchase decisions either positively or negatively, depending on the review.
Social Media
6 Compelling Twitter Lessons from Small Businesses

March 2, 2015 • Samantha Collier

There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples. Tyres 2 U: @tyres2u Twitter followers: 7,350 Tyres 2 U ...
Content Marketing
5 Content Marketing Ideas for March 2015

March 1, 2015 • Armando Roggio

The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional sales. Content marketing is the act ...
Influencers & Affiliates
Pinterest Bans Affiliate Marketing Links

February 25, 2015 • Carolyn Kmet

On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants with affiliate marketing programs could ...
Email & Text Marketing
Email Marketing Metrics, Part 1: The Basics

February 22, 2015 • Carolyn Nye

Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can be difficult. In this 2-part series,
Email & Text Marketing
Without Email Marketing, You’re Probably Losing Sales

February 16, 2015 • Armando Roggio

When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go. In fact, of all of the ways ...
Marketing & Advertising
How to Create a Social Media Strategy

February 16, 2015 • Cathy Qori

Your organization needs a social media presence. One approach is to choose a platform such as Facebook or Twitter and start posting, but this probably won’t be very successful. To be effective, begin by creating a social media strategy. You don’t have to start from scratch. There are plenty of resources available online. Here are some of the most useful.
Marketing & Advertising
4 Content Lessons from Leading Blogs, for 2015

February 12, 2015 • Armando Roggio

Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images,
Social Media
3 New Twitter Ad Features for Ecommerce Merchants

February 10, 2015 • Paul Chaney

Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick promote advertising. Group Direct Messages Twitter now ...
Social Media
10 Ways to Use Instagram for Ecommerce Marketing

February 5, 2015 • Paul Chaney

The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features. That has not stopped retailers ...
Google Ads
Pay-per-click Ads: Unlocking the AdWords Dimensions Tab

February 3, 2015 • Robert Brady

The AdWords interface is cluttered and hard to understand. A colleague of mine put it best when she said that AdWords is an enterprise tool. Unless you’re a regular user ...
Social Media
18 Pinterest Tools for Businesses

February 2, 2015 • Sig Ueland

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product ...
Social Media
WhatsApp to Change Social Media Marketing?

January 29, 2015 • Samantha Collier

WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of ...
Content Marketing
5 Content Marketing Ideas for February 2015

January 28, 2015 • Armando Roggio

In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...
Social Media
Comparing dlvr.it and Buffer for Content Distribution

January 28, 2015 • Paul Chaney

If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I compare two such tools — dlvr.it ...
Influencers & Affiliates
3 Affiliate Tools for Content Marketing

January 27, 2015 • Carolyn Kmet

Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and more on their affiliates’ content.
Marketing & Advertising
2015 Ecommerce Marketing Checklist

January 20, 2015 • Armando Roggio

In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year over year, however, and if ...
Email & Text Marketing
4 Email Tactics to Nurture Ecommerce Prospects

January 16, 2015 • Carolyn Nye

Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a successful B2B lead nurturing program ...
Email & Text Marketing
12 Email-marketing Twitter Feeds to Follow in 2015

January 15, 2015 • Armando Roggio

Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the most from an email-marketing campaign ...
Social Media
Do Social Share Buttons Help Ecommerce Conversions?

January 14, 2015 • Paul Chaney

It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others. Many Internet users are members of at least ...

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