Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Email & Text Marketing
6 Triggered Email Strategies for Ecommerce

January 13, 2015 • Armando Roggio

Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
Email & Text Marketing
5 Clever Email Innovations for 2015 and Beyond

January 9, 2015 • Pamella Neely

Email marketing has a reputation for being dull. When someone says "innovation" we're more likely to think social media or mobile or video. Not email. But email marketing is evolving, and evolving fast. In just the last year or two there are several advances that can take any "dull" email message and make it cutting edge.
Social Media
Pros, Cons of Sprout Social for Social Media Management

January 7, 2015 • Paul Chaney

Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social. Pros Well-organized dashboard. Of the features Sprout Social offers,
Influencers & Affiliates
Affiliate Marketing Events in 2015

January 5, 2015 • Carolyn Kmet

The following is a non-exhaustive list of top events in 2015 for affiliate mangers to consider. Deciding which events to attend will depend on whether your primary goal is to ...
Social Media
Review Social Media Channels for 2015

January 5, 2015 • Samantha Collier

This article will address how to review and retool social media marketing for 2015, to improve its effectiveness. 1. Conduct a Channel Audit You can’t retool until you know what you have to work ...
Content Marketing
5 Content Marketing Ideas for January 2015

January 4, 2015 • Armando Roggio

In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
Google Ads
3 PPC Advertising Trends in 2015, for Ecommerce

January 2, 2015 • Robert Brady

The pay-per-click advertising industry is always changing and 2014 was no exception. There were many new features launched in AdWords and Bing Ads as well as on social platforms, such as ...
Social Media
Pros, Cons of Hootsuite for Social Media Management

December 30, 2014 • Paul Chaney

Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such as Facebook, Twitter, and Google+.
Social Media
Restart Your Facebook Page Posting Activity in 2015

December 26, 2014 • Paul Chaney

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale ...
Email & Text Marketing
7 Tips for a Powerful Email Call to Action

December 23, 2014 • Pamella Neely

If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in "7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)." But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.
Social Media
6 Social Media Marketing Trends for 2015

December 18, 2014 • Paul Chaney

As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks Will Emerge Mainstream social networks like ...
Email & Text Marketing
4 Compelling Holiday Email Campaigns, from Retailers

December 17, 2014 • Carolyn Nye

Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase their volume this time of ...
Marketing & Advertising
4 Content Marketing Trends in 2015, for Ecommerce

December 17, 2014 • Armando Roggio

In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect ...
Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014

December 10, 2014 • Armando Roggio

This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
Social Media
Using Social Media in 2015 for Ecommerce Marketing

December 9, 2014 • Paul Chaney

Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals. The CMO Survey, a leading source of information about strategic marketing trends, found ...
Social Media
Add Visuals to 2015 Social Media Marketing

December 4, 2014 • Paul Chaney

The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. Plus, visually oriented networks such ...
Content Marketing
7 Ways to Get People to Share Your Content

December 3, 2014 • Pamella Neely

People who are new to content marketing sometimes say, “I want my post to go viral.” Or, “We want content guaranteed to go viral.” It’s a great goal, but even the best marketers in the business don’t go viral every time they publish. Getting a post to go viral requires a mix of first-rate content, a responsive audience, and serious content promotion skills.
Social Media
8 Favorite Social Media Campaigns in 2014

December 3, 2014 • Samantha Collier

It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites. 1. Cancer Research #NoMakeUpSelfie First up is a huge charity ...
Content Marketing
20 Tools to Promote Your Content

December 1, 2014 • Sig Ueland

In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
Content Marketing
5 Content Marketing Ideas for December 2014

November 28, 2014 • Armando Roggio

Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
Influencers & Affiliates
3 Affiliate Marketing Action Items for 2015

November 27, 2014 • Carolyn Kmet

Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by “doing,” which results in a ...
Social Media
Twitter’s New App Helps Plan Holiday Promotions

November 26, 2014 • Paul Chaney

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
Content Marketing
45 Tools to Generate Content, for Ecommerce

November 24, 2014 • Sig Ueland

Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans

November 19, 2014 • Paul Chaney

Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
Email & Text Marketing
Email Marketing Pointers for Cyber Monday 2014

November 17, 2014 • Carolyn Nye

Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
Google Ads
13 Free Resources to Learn Paid Search

November 17, 2014 • Sig Ueland

Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
Email & Text Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit

November 13, 2014 • Armando Roggio

Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
Social Media
8 Thanksgiving Day Social-media Promotional Ideas

November 11, 2014 • Paul Chaney

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
Social Media
13 New Marketing Videos on Instagram, to Inspire

November 9, 2014 • Sig Ueland

Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
Social Media
Twitter’s Business Site, Training Helpful to Ecommerce

October 31, 2014 • Paul Chaney

Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they just don’t “get” how to ...

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