Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Social Media-based Customer Service: Dos and Don’ts

October 31, 2014 • Samantha Collier

Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases. Merchants increasingly ...
Influencers & Affiliates
Affiliate Marketing: Offline Entities Can Generate Revenue

October 30, 2014 • Carolyn Kmet

Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens up an entire realm of ...
Content Marketing
5 Content Marketing Ideas for November 2014

October 29, 2014 • Armando Roggio

Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce

October 29, 2014 • Paul Chaney

With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
Email & Text Marketing
21 Ways to Improve Email Deliverability

October 27, 2014 • Pamella Neely

Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox.
Email & Text Marketing
4 Email-marketing Tools to Improve Performance

October 23, 2014 • Carolyn Nye

Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related products and services. In this article,
Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers

October 23, 2014 • Armando Roggio

Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22, 2014 • Paul Chaney

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets

October 19, 2014 • Armando Roggio

The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
Email & Text Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns

October 15, 2014 • Armando Roggio

Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
Social Media
10 Tools to Make You a Better Ecommerce Blogger

October 14, 2014 • Paul Chaney

In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in an effort to expedite it ...
Social Media
8 Ways to Turn Facebook Likes into Email Subscribers

October 13, 2014 • Pamella Neely

Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook's organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels.
Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014

September 30, 2014 • Armando Roggio

Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
Social Media
5 New Social Media Management Platforms for Small Businesses

September 28, 2014 • Paul Chaney

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small ...
Influencers & Affiliates
Affiliate Marketing: Working with Loyalty Sites

September 26, 2014 • Carolyn Kmet

One of the biggest challenges in affiliate marketing is working with loyalty sites, which provide consumers with cash back, points back, or some variation of the two. Some loyalty sites ...
Social Media
4 Ways to Create Social Media Images, for Ecommerce

September 24, 2014 • Samantha Collier

The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.
Social Media
Pinterest: New Analytics Tracks Ecommerce Engagement, Traffic

September 23, 2014 • Paul Chaney

Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest. You must have a business account ...
Marketing & Advertising
Buffer Can Help Boost Social Engagement

September 18, 2014 • Armando Roggio

Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+ pages, and App.net. The service’s $10
Social Media
6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...
Email & Text Marketing
5 Tips to Improve Email Order Confirmations

September 16, 2014 • Carolyn Nye

The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails should be to help customers ...
Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014

September 15, 2014 • Armando Roggio

Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
Marketing & Advertising
Google’s New ‘AdSense for Shopping’ Mimics Amazon Product Ads

September 14, 2014 • Nik Rajpal

Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads. For six years now, merchants could display products on Amazon that click back to a merchant’s ...
Social Media
13 Emerging Social Networks to Watch

September 11, 2014 • Sig Ueland

Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network reaches mass adoption. Emerging social ...
Marketing & Advertising
Marketing’s 2 Most Important Tasks

September 10, 2014 • Armando Roggio

The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and market intelligence to support decision ...
Social Media
Facebook Business Manager Helps with Pages, Ads, Admins

September 9, 2014 • Paul Chaney

Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook. Primarily designed for large companies and advertising agencies that ...
Marketing & Advertising
Ecommerce Marketer: Part Hacker, Part Engineer, Part Creative

September 4, 2014 • Armando Roggio

Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products or services, but the kind ...
Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist

September 3, 2014 • Armando Roggio

The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
Social Media
Twitter’s Tailored Audiences Improve Ad Performance

September 3, 2014 • Paul Chaney

Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest. The new feature, called tailored audiences, enables merchants ...
Email & Text Marketing
13 Awesome ‘Welcome’ Email Ideas

September 1, 2014 • Pamella Neely

Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.
Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014

September 1, 2014 • Armando Roggio

Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...

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