Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Using Social Media in 2015 for Ecommerce Marketing

December 9, 2014 • Paul Chaney

Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals. The CMO Survey, a leading source of information about strategic marketing trends, found ...
Social Media
Add Visuals to 2015 Social Media Marketing

December 4, 2014 • Paul Chaney

The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. Plus, visually oriented networks such ...
Content Marketing
7 Ways to Get People to Share Your Content

December 3, 2014 • Pamella Neely

People who are new to content marketing sometimes say, “I want my post to go viral.” Or, “We want content guaranteed to go viral.” It’s a great goal, but even the best marketers in the business don’t go viral every time they publish. Getting a post to go viral requires a mix of first-rate content, a responsive audience, and serious content promotion skills.
Social Media
8 Favorite Social Media Campaigns in 2014

December 3, 2014 • Samantha Collier

It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites. 1. Cancer Research #NoMakeUpSelfie First up is a huge charity ...
Content Marketing
20 Tools to Promote Your Content

December 1, 2014 • Sig Ueland

In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
Content Marketing
5 Content Marketing Ideas for December 2014

November 28, 2014 • Armando Roggio

Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
Influencers & Affiliates
3 Affiliate Marketing Action Items for 2015

November 27, 2014 • Carolyn Kmet

Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by “doing,” which results in a ...
Social Media
Twitter’s New App Helps Plan Holiday Promotions

November 26, 2014 • Paul Chaney

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
Content Marketing
45 Tools to Generate Content, for Ecommerce

November 24, 2014 • Sig Ueland

Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans

November 19, 2014 • Paul Chaney

Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
Email & Text Marketing
Email Marketing Pointers for Cyber Monday 2014

November 17, 2014 • Carolyn Nye

Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
Google Ads
13 Free Resources to Learn Paid Search

November 17, 2014 • Sig Ueland

Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
Email & Text Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit

November 13, 2014 • Armando Roggio

Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
Social Media
8 Thanksgiving Day Social-media Promotional Ideas

November 11, 2014 • Paul Chaney

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
Social Media
13 New Marketing Videos on Instagram, to Inspire

November 9, 2014 • Sig Ueland

Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
Social Media
Twitter’s Business Site, Training Helpful to Ecommerce

October 31, 2014 • Paul Chaney

Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they just don’t “get” how to ...
Social Media
Social Media-based Customer Service: Dos and Don’ts

October 31, 2014 • Samantha Collier

Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases. Merchants increasingly ...
Influencers & Affiliates
Affiliate Marketing: Offline Entities Can Generate Revenue

October 30, 2014 • Carolyn Kmet

Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens up an entire realm of ...
Content Marketing
5 Content Marketing Ideas for November 2014

October 29, 2014 • Armando Roggio

Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce

October 29, 2014 • Paul Chaney

With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
Email & Text Marketing
21 Ways to Improve Email Deliverability

October 27, 2014 • Pamella Neely

Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox.
Email & Text Marketing
4 Email-marketing Tools to Improve Performance

October 23, 2014 • Carolyn Nye

Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related products and services. In this article,
Marketing & Advertising
Creating a Facebook Sweepstakes for Ecommerce Shoppers

October 23, 2014 • Armando Roggio

Contest marketing is a powerful tool for engaging customers and prospects, collecting valuable preference data, and boosting ecommerce sales. What’s more, thanks to easy-to-use applications, creating an online sweepstakes takes ...
Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22, 2014 • Paul Chaney

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
Marketing & Advertising
3 Tips for Creating Ecommerce Marketing Budgets

October 19, 2014 • Armando Roggio

The fall is when many ecommerce companies, large and small, create marketing budgets for the upcoming year. Unless a business has nearly unlimited funds, this process often requires making hard ...
Email & Text Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns

October 15, 2014 • Armando Roggio

Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
Social Media
10 Tools to Make You a Better Ecommerce Blogger

October 14, 2014 • Paul Chaney

In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in an effort to expedite it ...
Social Media
8 Ways to Turn Facebook Likes into Email Subscribers

October 13, 2014 • Pamella Neely

Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook's organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels.
Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014

September 30, 2014 • Armando Roggio

Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
Social Media
5 New Social Media Management Platforms for Small Businesses

September 28, 2014 • Paul Chaney

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small ...

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