Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...
Email & Text Marketing
5 Tips to Improve Email Order Confirmations

September 16, 2014 • Carolyn Nye

The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails should be to help customers ...
Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014

September 15, 2014 • Armando Roggio

Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
Marketing & Advertising
Google’s New ‘AdSense for Shopping’ Mimics Amazon Product Ads

September 14, 2014 • Nik Rajpal

Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads. For six years now, merchants could display products on Amazon that click back to a merchant’s ...
Social Media
13 Emerging Social Networks to Watch

September 11, 2014 • Sig Ueland

Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network reaches mass adoption. Emerging social ...
Marketing & Advertising
Marketing’s 2 Most Important Tasks

September 10, 2014 • Armando Roggio

The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and market intelligence to support decision ...
Social Media
Facebook Business Manager Helps with Pages, Ads, Admins

September 9, 2014 • Paul Chaney

Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook. Primarily designed for large companies and advertising agencies that ...
Marketing & Advertising
Ecommerce Marketer: Part Hacker, Part Engineer, Part Creative

September 4, 2014 • Armando Roggio

Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products or services, but the kind ...
Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist

September 3, 2014 • Armando Roggio

The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
Social Media
Twitter’s Tailored Audiences Improve Ad Performance

September 3, 2014 • Paul Chaney

Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest. The new feature, called tailored audiences, enables merchants ...
Email & Text Marketing
13 Awesome ‘Welcome’ Email Ideas

September 1, 2014 • Pamella Neely

Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.
Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014

September 1, 2014 • Armando Roggio

Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...
Social Media
4 Alternative Social Sites for Ecommerce Merchants

August 29, 2014 • Samantha Collier

Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that ...
Marketing & Advertising
PPC Ads: Measuring Performance by Device

August 28, 2014 • Nik Rajpal

Internet devices can greatly impact the profitability of your pay-per-click ad campaigns. In this article, I’ll explain how to determine the profitability of PPC campaigns on specific devices. I’ll cite findings ...
Social Media
How to Install Twitter Buttons, Widgets on Your Website

August 27, 2014 • Paul Chaney

Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to websites that might not otherwise ...
Influencers & Affiliates
Affiliate Marketing: Holiday Action Items

August 26, 2014 • Carolyn Kmet

Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences. Many affiliates step up their ...
Email & Text Marketing
How to Personalize Ecommerce Emails, or Not

August 21, 2014 • Carolyn Nye

Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their attention via an email is ...
Social Media
Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
Social Media
Facebook Bans Like-gating; How to Overcome

August 20, 2014 • Paul Chaney

Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users to like a page by ...
Social Media
Twitter Lists: How to Create, Use, and Manage

August 13, 2014 • Paul Chaney

One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can consist of customers, competitors, industry ...
Marketing & Advertising
ChannelAdvisor CEO on the New Facebook Buy Button

August 12, 2014 • PEC Staff

Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to sell their products, potentially, on ...
Social Media
10 Top Retailers on Facebook, for Ecommerce Inspiration

August 10, 2014 • Sig Ueland

Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more ...
Marketing & Advertising
Dynamic Sitelinks Improve AdWords’ Performance

August 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
12 Ways Twitter Can Grow Your Ecommerce Business

August 6, 2014 • Paul Chaney

Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as ...
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014

August 5, 2014 • Armando Roggio

Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
Marketing & Advertising
5 Growth Hacking Success Stories, for Ecommerce Merchants

August 5, 2014 • Gagan Mehra

Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers. “Growth hacking” is a recent term to describe ...
Social Media
Google My Business: What You Need to Know

July 31, 2014 • Kunle Campbell

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+.
Marketing & Advertising
PPC Ads: Focus on Best-selling Products to Improve Performance

July 30, 2014 • Nik Rajpal

There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing ...
Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?

July 29, 2014 • Samantha Collier

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
Social Media
Twitter Revamps Analytics to Include Organic Posts

July 29, 2014 • Paul Chaney

Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make the case for whether it ...

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