Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
5 Pointers to Help PPC Ad Performance

July 28, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Influencers & Affiliates
Importance of Affiliate Marketing Managers

July 27, 2014 • Carolyn Kmet

Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” mentality. Affiliate programs need to ...
Social Media
Facebook’s New ‘Buy’ Button: Pros, Cons for Merchants

July 22, 2014 • Paul Chaney

Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those businesses without leaving Facebook. Companies included ...
Marketing & Advertising
Using LinkedIn Groups to Reach Prospects

July 21, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
Growth Hacking your Ecommerce Business

July 20, 2014 • Armando Roggio

At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion. Growth hacking is a marketing and business ...
Email & Text Marketing
Email Marketing: Understanding the New Canadian Anti-Spam Law

July 18, 2014 • Carolyn Nye

On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier fines. CASL was enacted to ...
Social Media
Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

July 17, 2014 • Stacey Herbert

With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right. This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce ...
Social Media
9 Ecommerce Businesses Using Instagram for Sales

July 16, 2014 • Paul Chaney

Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...
Marketing & Advertising
5 Ways to Grow your Ecommerce Business this Year

July 14, 2014 • Armando Roggio

Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies you can utilize. Business growth can ...
Marketing & Advertising
Do-it-yourself SEO: Organizing a Website with Silos

July 13, 2014 • Andy Curry

My previous four articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page.
Social Media
10 Instagram Tools and Apps for Ecommerce

July 9, 2014 • Paul Chaney

Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the platform. Here’s a list of ten ...
Marketing & Advertising
Ecommerce Coupon Marketing for 2014

July 9, 2014 • Armando Roggio

Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing and promotion, not all coupon ...
Marketing & Advertising
How to Manage LinkedIn Advertising, for Success

July 3, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
6 Reasons to Use Instagram for Ecommerce

July 2, 2014 • Paul Chaney

Online retailers use many photos and videos on their websites. With its focus on imagery, Instagram is a place where merchants can showcase their products, build their brands, and increase ...
Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014

July 1, 2014 • Armando Roggio

Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
Marketing & Advertising
Using Social Media for Nonprofit Fundraising

June 30, 2014 • Cathy Qori

There are many good reasons to try fundraising with social media. And there's one important reason not to: Most of the time, it doesn’t work. A Google search reveals that while there are more than 20 million stories about fundraising with social media, there are few reports of actual campaign success.
Social Media
Reddit for Ecommerce Marketers: Dos and Don’ts

June 30, 2014 • Samantha Collier

Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.
Social Media
Facebook’s New ‘Ad Preferences’ Could Help Users, Advertisers

June 26, 2014 • Paul Chaney

In June, Facebook announced the launch of a new feature that allows users to exert more control over the ads they see. Called “ad preferences,” it is a tool accessible ...
Influencers & Affiliates
Affiliate Marketing: How to Engage Bloggers

June 26, 2014 • Carolyn Kmet

I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them. Working with bloggers takes a lot ...
Email & Text Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014

June 25, 2014 • Armando Roggio

Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
Social Media
6 New Ways to Use Pinterest in your Ecommerce Business

June 24, 2014 • Paul Chaney

Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.
Marketing & Advertising
Using LinkedIn’s Sponsored Updates to Promote your Business

June 23, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
Pinterest: How to Create Images that Convert, for Ecommerce

June 19, 2014 • Stacey Herbert

Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...
Email & Text Marketing
4 Catchy Emails from Ecommerce Companies

June 18, 2014 • Carolyn Nye

Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
Social Media
Google Places Is Now ‘Google My Business’

June 17, 2014 • Paul Chaney

Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding ...
Marketing & Advertising
Using LinkedIn Company Pages for your Local Business

June 16, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites

June 11, 2014 • Armando Roggio

Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
Social Media
How to Use Hashtags on Social Media Posts

June 10, 2014 • Paul Chaney

Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
Marketing & Advertising
Using LinkedIn to Attract Consumers, Prospects

June 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
Local Businesses Migrating to Ecommerce

June 9, 2014 • Dale Traxler

Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most ...

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