Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
4 Alternative Social Sites for Ecommerce Merchants

August 29, 2014 • Samantha Collier

Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that ...
Marketing & Advertising
PPC Ads: Measuring Performance by Device

August 28, 2014 • Nik Rajpal

Internet devices can greatly impact the profitability of your pay-per-click ad campaigns. In this article, I’ll explain how to determine the profitability of PPC campaigns on specific devices. I’ll cite findings ...
Social Media
How to Install Twitter Buttons, Widgets on Your Website

August 27, 2014 • Paul Chaney

Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to websites that might not otherwise ...
Influencers & Affiliates
Affiliate Marketing: Holiday Action Items

August 26, 2014 • Carolyn Kmet

Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences. Many affiliates step up their ...
Content Marketing
7 Storytelling Techniques and How to Apply Them

August 25, 2014 • Pamella Neely

Storytelling is everywhere. Some marketers say it's is the single most powerful business skill for the next decade.
Email & Text Marketing
How to Personalize Ecommerce Emails, or Not

August 21, 2014 • Carolyn Nye

Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their attention via an email is ...
Social Media
Using Pinterest to Distribute Instructional Content

August 21, 2014 • Armando Roggio

Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales. To understand why Pinterest may be a good way to ...
Social Media
Facebook Bans Like-gating; How to Overcome

August 20, 2014 • Paul Chaney

Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users to like a page by ...
Social Media
Twitter Lists: How to Create, Use, and Manage

August 13, 2014 • Paul Chaney

One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can consist of customers, competitors, industry ...
Marketing & Advertising
ChannelAdvisor CEO on the New Facebook Buy Button

August 12, 2014 • PEC Staff

Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to sell their products, potentially, on ...
Social Media
10 Top Retailers on Facebook, for Ecommerce Inspiration

August 10, 2014 • Sig Ueland

Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more ...
Marketing & Advertising
Dynamic Sitelinks Improve AdWords’ Performance

August 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
12 Ways Twitter Can Grow Your Ecommerce Business

August 6, 2014 • Paul Chaney

Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as ...
Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014

August 5, 2014 • Armando Roggio

Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
Marketing & Advertising
5 Growth Hacking Success Stories, for Ecommerce Merchants

August 5, 2014 • Gagan Mehra

Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers. “Growth hacking” is a recent term to describe ...
Social Media
Google My Business: What You Need to Know

July 31, 2014 • Kunle Campbell

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+.
Marketing & Advertising
PPC Ads: Focus on Best-selling Products to Improve Performance

July 30, 2014 • Nik Rajpal

There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing ...
Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?

July 29, 2014 • Samantha Collier

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
Social Media
Twitter Revamps Analytics to Include Organic Posts

July 29, 2014 • Paul Chaney

Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make the case for whether it ...
Marketing & Advertising
5 Pointers to Help PPC Ad Performance

July 28, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Influencers & Affiliates
Importance of Affiliate Marketing Managers

July 27, 2014 • Carolyn Kmet

Simply launching an affiliate program does not guarantee revenue. I’ve seen many affiliate programs fail because of the “if I build it, they will come” mentality. Affiliate programs need to ...
Social Media
Facebook’s New ‘Buy’ Button: Pros, Cons for Merchants

July 22, 2014 • Paul Chaney

Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those businesses without leaving Facebook. Companies included ...
Marketing & Advertising
Using LinkedIn Groups to Reach Prospects

July 21, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
Growth Hacking your Ecommerce Business

July 20, 2014 • Armando Roggio

At the intersection of marketing and data is an opportunity for ecommerce businesses to thrive, without the need to rely on Mad Men-style promotion. Growth hacking is a marketing and business ...
Email & Text Marketing
Email Marketing: Understanding the New Canadian Anti-Spam Law

July 18, 2014 • Carolyn Nye

On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier fines. CASL was enacted to ...
Social Media
Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

July 17, 2014 • Stacey Herbert

With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right. This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce ...
Social Media
9 Ecommerce Businesses Using Instagram for Sales

July 16, 2014 • Paul Chaney

Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...
Marketing & Advertising
5 Ways to Grow your Ecommerce Business this Year

July 14, 2014 • Armando Roggio

Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies you can utilize. Business growth can ...
Marketing & Advertising
Do-it-yourself SEO: Organizing a Website with Silos

July 13, 2014 • Andy Curry

My previous four articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page.
Social Media
10 Instagram Tools and Apps for Ecommerce

July 9, 2014 • Paul Chaney

Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the platform. Here’s a list of ten ...

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