Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
13 Deal Sites for Ecommerce Merchants

June 9, 2014 • Sig Ueland

Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash sale sites may help you ...
Marketing & Advertising
Consumers Change Shopping Habits with Local Businesses

June 5, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
11 Free Ways to Track your Competitors

June 4, 2014 • Pamella Neely

Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you ...
Social Media
4 Examples of Hashtags in Social Commerce

June 4, 2014 • Paul Chaney

Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment. Hashtags help to build communities around specific topics. They also serve as trackable referral ...
Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014

June 2, 2014 • Armando Roggio

Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
Social Media
How Social Media Benefits SEO

May 30, 2014 • Jill Kocher Brown

Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines ...
Social Media
Facebook Introduces 3 New Advertising Features

May 29, 2014 • Paul Chaney

Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes are more noteworthy. Three recent ...
Google Ads
Using Google AdWords Countdown Script, for Urgency

May 27, 2014 • Matthew Umbro

One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day ...
Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014

May 26, 2014 • Armando Roggio

Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...
Social Media
5 Social Customer-management Tools for Small Business

May 21, 2014 • Paul Chaney

Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
Social Media
6 Pointers for Using Etsy and Pinterest Together

May 21, 2014 • Armando Roggio

Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
Email & Text Marketing
4 Tips to Personalize Email Marketing, for Better Results

May 20, 2014 • Carolyn Nye

Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to ...
Business
Driving B-to-B Ecommerce with Personas

May 19, 2014 • Dale Traxler

In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In this article, I’ll explore the ...
Business
Using the BCG Matrix for Ecommerce Marketing Decisions

May 14, 2014 • Armando Roggio

Designed to analyze product lines, the Boston Consulting Group (BCG) Matrix or growth-share matrix can help ecommerce business owners and marketers decide which products or product categories will likely generate ...
Social Media
20 Corporate Facebook Covers to Inspire Local Businesses

May 13, 2014 • Kunle Campbell

Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to give you some ideas. Building a Facebook cover page is an opportunity for all kinds of marketing calls, from including ad-like content to meshing with users’ experience of social media. We’ll see both approaches, and plenty more, in the examples below.
Social Media
Using Pinterest Group Boards for Ecommerce; 5 Tips

May 12, 2014 • Stacey Herbert

Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range of prospects. What Are Pinterest Group ...
Social Media
12 Contests on Pinterest

May 12, 2014 • Sig Ueland

Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,
Social Media
Using Twitter’s New Website Card to Drive Traffic

May 7, 2014 • Paul Chaney

Twitter cards are a recent advertising product that facilitates attaching rich media experiences to tweets, to promote content. Of the nine cards available, two do not require a developer, and therefore ...
Email & Text Marketing
7 Must-have Email Marketing Features

May 6, 2014 • Armando Roggio

Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email service provider (ESP) offers a ...
Social Media
Google+ Shake Up Doesn’t Kill SEO Benefit

May 2, 2014 • Jill Kocher Brown

With last week’s departure of Vic Gundotra, Google’s senior vice president of social, rumors are swirling about the demise of Google+. What does this mean to search marketers who have ...
Social Media
Ecommerce Blogs: How to Grow Readership, Improve SEO

April 30, 2014 • Paul Chaney

If you maintain a blog with your ecommerce site, honing your copywriting skills can make it more popular and increase the possibility it will appear higher in search results. Online copywriting ...
Social Media
What Does Snapchat Mean for Ecommerce?

April 30, 2014 • Samantha Collier

Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private ...
Email & Text Marketing
7 Crucial KPIs for Email Marketing

April 29, 2014 • Armando Roggio

Online retailers use email marketing messages to engage customers and boost sales, but not every email message is equally effective. Fortunately, there are at least seven email marketing key performance indicators ...
Influencers & Affiliates
Affiliate Marketing: 5 Ways to Energize Affiliates

April 28, 2014 • Carolyn Kmet

Here’s the scenario. You’ve launched your affiliate program; it’s been live for about six months now, and you have about 200 affiliates. But no one is driving any traffic or ...
Email & Text Marketing
Email Exec on Authentication, DMARC

April 25, 2014 • Carolyn Nye

Webmail providers like Gmail, Hotmail, and Yahoo use, essentially, two checks to determine whether to deliver an email to its intended recipients. One check is to review an email’s content ...
Social Media
Pinterest: Dos and Don’ts for Ecommerce Merchants

April 22, 2014 • Stacey Herbert

Do you want to use Pinterest as a marketing channel for your ecommerce business? This article will give you the essential dos and don’ts for the best chance of success. Pinterest ...
Marketing & Advertising
Using AdWords Express to Reach Local Consumers

April 21, 2014 • Melih Oztalay

In "Use Hyperlocal Advertising to Reach Nearby Consumers," I suggested that Google AdWords Express can help attract local prospects. In this article I'll address AdWords Express in more depth.
Google Ads
The New Google Shopping: What Merchants Need to Know

April 21, 2014 • Matthew Umbro

Last October, Google AdWords released Shopping campaigns, a new format and the next iteration of Product Listing Ad management. In early April, AdWords announced that all merchants will need to ...
Social Media
5 Tips to Increase Facebook News Feed Views

April 17, 2014 • Paul Chaney

Facebook made recent modifications to News Feed, presumably to reduce the amount of spammy posts coming from Pages. These posts typically fall into three categories: Like-baiting, frequently circulated, and spammy ...
Marketing & Advertising
Ecommerce Marketing vs. Shopper Annoyance

April 14, 2014 • Dale Traxler

As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of them. Personalization. Rules based on ...

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