Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Marketing & Advertising
Ecommerce Coupon Marketing for 2014

July 9, 2014 • Armando Roggio

Retail coupons can help merchants acquire new customers, encourage regular customers to buy more, and increase average order size. But like all forms of marketing and promotion, not all coupon ...
Marketing & Advertising
How to Manage LinkedIn Advertising, for Success

July 3, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
6 Reasons to Use Instagram for Ecommerce

July 2, 2014 • Paul Chaney

Online retailers use many photos and videos on their websites. With its focus on imagery, Instagram is a place where merchants can showcase their products, build their brands, and increase ...
Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014

July 1, 2014 • Armando Roggio

Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
Marketing & Advertising
Using Social Media for Nonprofit Fundraising

June 30, 2014 • Cathy Qori

There are many good reasons to try fundraising with social media. And there's one important reason not to: Most of the time, it doesn’t work. A Google search reveals that while there are more than 20 million stories about fundraising with social media, there are few reports of actual campaign success.
Social Media
Reddit for Ecommerce Marketers: Dos and Don’ts

June 30, 2014 • Samantha Collier

Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.
Social Media
Facebook’s New ‘Ad Preferences’ Could Help Users, Advertisers

June 26, 2014 • Paul Chaney

In June, Facebook announced the launch of a new feature that allows users to exert more control over the ads they see. Called “ad preferences,” it is a tool accessible ...
Influencers & Affiliates
Affiliate Marketing: How to Engage Bloggers

June 26, 2014 • Carolyn Kmet

I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them. Working with bloggers takes a lot ...
Email & Text Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014

June 25, 2014 • Armando Roggio

Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
Social Media
6 New Ways to Use Pinterest in your Ecommerce Business

June 24, 2014 • Paul Chaney

Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.
Marketing & Advertising
Using LinkedIn’s Sponsored Updates to Promote your Business

June 23, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Social Media
Pinterest: How to Create Images that Convert, for Ecommerce

June 19, 2014 • Stacey Herbert

Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...
Email & Text Marketing
4 Catchy Emails from Ecommerce Companies

June 18, 2014 • Carolyn Nye

Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
Social Media
Google Places Is Now ‘Google My Business’

June 17, 2014 • Paul Chaney

Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding ...
Marketing & Advertising
Using LinkedIn Company Pages for your Local Business

June 16, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites

June 11, 2014 • Armando Roggio

Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
Social Media
How to Use Hashtags on Social Media Posts

June 10, 2014 • Paul Chaney

Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
Marketing & Advertising
Using LinkedIn to Attract Consumers, Prospects

June 9, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
Local Businesses Migrating to Ecommerce

June 9, 2014 • Dale Traxler

Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most ...
Marketing & Advertising
13 Deal Sites for Ecommerce Merchants

June 9, 2014 • Sig Ueland

Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash sale sites may help you ...
Marketing & Advertising
Consumers Change Shopping Habits with Local Businesses

June 5, 2014 • Melih Oztalay

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Marketing & Advertising
11 Free Ways to Track your Competitors

June 4, 2014 • Pamella Neely

Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you ...
Social Media
4 Examples of Hashtags in Social Commerce

June 4, 2014 • Paul Chaney

Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment. Hashtags help to build communities around specific topics. They also serve as trackable referral ...
Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014

June 2, 2014 • Armando Roggio

Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
Social Media
How Social Media Benefits SEO

May 30, 2014 • Jill Kocher Brown

Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines ...
Social Media
Facebook Introduces 3 New Advertising Features

May 29, 2014 • Paul Chaney

Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes are more noteworthy. Three recent ...
Google Ads
Using Google AdWords Countdown Script, for Urgency

May 27, 2014 • Matthew Umbro

One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day ...
Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014

May 26, 2014 • Armando Roggio

Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...
Social Media
5 Social Customer-management Tools for Small Business

May 21, 2014 • Paul Chaney

Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
Social Media
6 Pointers for Using Etsy and Pinterest Together

May 21, 2014 • Armando Roggio

Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,

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