Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Social Media
Facebook’s New ‘Ad Preferences’ Could Help Users, Advertisers
June 26, 2014 • Paul Chaney
In June, Facebook announced the launch of a new feature that allows users to exert more control over the ads they see. Called “ad preferences,” it is a tool accessible ...
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Influencers & Affiliates
Affiliate Marketing: How to Engage Bloggers
June 26, 2014 • Carolyn Kmet
I’ve previously addressed how to recruit bloggers to your affiliate marketing program. In this article, I’ll review how to engage bloggers once you’ve recruited them. Working with bloggers takes a lot ...
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Email & Text Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014
June 25, 2014 • Armando Roggio
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
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Social Media
6 New Ways to Use Pinterest in your Ecommerce Business
June 24, 2014 • Paul Chaney
Pinterest helps people find inspiration, pursue their interests, and discover things they may not know about. According to Pinterest, user interests fall into five categories. Passion. Such as music, photography or sports. Profession.
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Marketing & Advertising
Using LinkedIn’s Sponsored Updates to Promote your Business
June 23, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Social Media
Pinterest: How to Create Images that Convert, for Ecommerce
June 19, 2014 • Stacey Herbert
Pinterest can drive meaningful traffic to ecommerce sites. That is especially true when merchants use compelling photos. This article will share best practices for creating Pinterest images that drive traffic ...
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Email & Text Marketing
4 Catchy Emails from Ecommerce Companies
June 18, 2014 • Carolyn Nye
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
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Social Media
Google Places Is Now ‘Google My Business’
June 17, 2014 • Paul Chaney
Google Places, which contained information Google used when listing a local business in search returns, has been renamed Google My Business. There is more to the switch than merely rebranding ...
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Marketing & Advertising
Using LinkedIn Company Pages for your Local Business
June 16, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
3 Marketing Tips for Niche, Membership Ecommerce Sites
June 11, 2014 • Armando Roggio
Sites like MyHabit, One Kings Lane, GovX, and 3point5 use product selection, exclusivity, and good prices to build an audience of loyal, repeat customers. Applying these simple tactics, nearly any ...
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Social Media
How to Use Hashtags on Social Media Posts
June 10, 2014 • Paul Chaney
Hashtag use on social networks is common. Twitter, Facebook, Google+, Instagram, Tumblr, and others all permit hashtags. Hashtags categorize content of social media posts, and thus facilitate conversations and engagement. For ...
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Marketing & Advertising
Using LinkedIn to Attract Consumers, Prospects
June 9, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
Local Businesses Migrating to Ecommerce
June 9, 2014 • Dale Traxler
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most ...
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Marketing & Advertising
13 Deal Sites for Ecommerce Merchants
June 9, 2014 • Sig Ueland
Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash sale sites may help you ...
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Marketing & Advertising
Consumers Change Shopping Habits with Local Businesses
June 5, 2014 • Melih Oztalay
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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Marketing & Advertising
11 Free Ways to Track your Competitors
June 4, 2014 • Pamella Neely
Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several companies that do what you ...
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Social Media
4 Examples of Hashtags in Social Commerce
June 4, 2014 • Paul Chaney
Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment. Hashtags help to build communities around specific topics. They also serve as trackable referral ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014
June 2, 2014 • Armando Roggio
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
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Social Media
How Social Media Benefits SEO
May 30, 2014 • Jill Kocher Brown
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines ...
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Social Media
Facebook Introduces 3 New Advertising Features
May 29, 2014 • Paul Chaney
Facebook continually makes changes to its advertising platform. Typically, this is little more than user interface modifications in Ads Manager. But on occasion the changes are more noteworthy. Three recent ...
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Google Ads
Using Google AdWords Countdown Script, for Urgency
May 27, 2014 • Matthew Umbro
One of the most powerful messages in advertising copy involves playing to your consumers’ sense of urgency. This notion is portrayed with terms such as “limited time offer” or “one-day ...
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Marketing & Advertising
4 Reasons Ecommerce Videos Make Sense in 2014
May 26, 2014 • Armando Roggio
Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and ...
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Social Media
5 Social Customer-management Tools for Small Business
May 21, 2014 • Paul Chaney
Digital marketing is data driven. Merchants can now use data to market to their prospects with greater insight and more intelligence than ever before. Customer relationship management tools can help with ...
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Social Media
6 Pointers for Using Etsy and Pinterest Together
May 21, 2014 • Armando Roggio
Marketing items on Pinterest may be the simplest way for Esty sellers to promote their unique crafts and vintage items. “I love Pinterest because it makes me money,” wrote Charles Huff,
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Email & Text Marketing
4 Tips to Personalize Email Marketing, for Better Results
May 20, 2014 • Carolyn Nye
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to ...
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Business
Driving B-to-B Ecommerce with Personas
May 19, 2014 • Dale Traxler
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In this article, I’ll explore the ...
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Business
Using the BCG Matrix for Ecommerce Marketing Decisions
May 14, 2014 • Armando Roggio
Designed to analyze product lines, the Boston Consulting Group (BCG) Matrix or growth-share matrix can help ecommerce business owners and marketers decide which products or product categories will likely generate ...
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Social Media
20 Corporate Facebook Covers to Inspire Local Businesses
May 13, 2014 • Kunle Campbell
Facebook cover designs are an opportunity to present an identity to the world. While some brands use the background of their website, others have provided some inspirational cover designs to give you some ideas. Building a Facebook cover page is an opportunity for all kinds of marketing calls, from including ad-like content to meshing with users’ experience of social media. We’ll see both approaches, and plenty more, in the examples below.
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Social Media
Using Pinterest Group Boards for Ecommerce; 5 Tips
May 12, 2014 • Stacey Herbert
Pinterest group boards are a quick and effective way to help you grow your followers and audience and otherwise expose your products to a wide range of prospects. What Are Pinterest Group ...
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Social Media
12 Contests on Pinterest
May 12, 2014 • Sig Ueland
Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,
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