Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Social Media
12 Outstanding Marketing Campaigns from 2022
December 26, 2022 • Sig Ueland
This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.
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Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
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Influencers & Affiliates
Homes Smell Better with Pura
December 16, 2022 • Eric Bandholz
Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
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Google Ads
What to Expect from Google Ads in 2023
December 13, 2022 • Matthew Umbro
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.
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Social Media
Using WhatsApp for Ecommerce
December 13, 2022 • Samantha Collier
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
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Email & Text Marketing
How to Design Emails for Dark Mode
December 5, 2022 • Carlos Vega
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.
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Social Media
Social Media Platform Updates for November 2022
November 29, 2022 • Samantha Collier
Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
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Social Media
Open Graph Images and Why They Matter
November 29, 2022 • Barbara Carneiro
When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
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Social Media
18 Alternatives to Twitter
November 28, 2022 • Sig Ueland
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
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Social Media
28 Instagram Tools for Ecommerce Marketing
November 22, 2022 • Sig Ueland
Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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Social Media
15 TikTok Creators for Marketing Inspiration
November 14, 2022 • Sig Ueland
A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
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Social Media
Comparing Social Media Scheduling Tools
November 8, 2022 • Samantha Collier
Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
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Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
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Google Ads
Google Ads’ Settings for Max Performance
November 7, 2022 • Matthew Umbro
The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings.
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Social Media
13 Excellent BFCM Campaigns, to Inspire
November 1, 2022 • Sig Ueland
Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
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Content Marketing
How to Create an Effective Press Page
October 31, 2022 • Lorrie Thomas Ross
A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro.
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Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
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Social Media
18 Free Courses on Social Media Marketing
October 24, 2022 • Sig Ueland
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
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Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
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Social Media
20 Top Social Media Networks of 2022
October 18, 2022 • Sig Ueland
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.
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Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
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Google Ads
New Google Ads’ Setup Streamlines Ad Creation
October 16, 2022 • Matthew Umbro
Advertisers no longer have to create ads and extensions separately. We explain.
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Content Marketing
Ballet Dancer Shifts to Photo, Video Creator
October 14, 2022 • Eric Bandholz
Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
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Email & Text Marketing
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
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Content Marketing
20 WordPress Plugins for Content Marketing
October 10, 2022 • Sig Ueland
Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
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Social Media
The 5-part Social Media Sales Funnel
October 4, 2022 • Lorrie Thomas Ross
A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
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Email & Text Marketing
Email Marketing Drives Conversions in Other Channels
September 27, 2022 • Carolyn Nye
Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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