Tag

Google Analytics

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Analytics & Data

Ramping Up Google Analytics 4

I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google’s analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4.

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Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

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Analytics & Data

Using Google Analytics for Continuous Improvement

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Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Illustration with B2B text and various graphs
B2B

B2B Merchants: Harness Data to Pivot, Adapt

7 Google Analytics Tips for Measuring Organic Search
SEO

7 Google Analytics Tips for Measuring Organic Search

Management & Finance

Ecommerce Know-how: Setting SMART Goals and Measuring Success

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