Category
Analytics & Data
Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.
Analytics & Data
Privacy-Safe Attribution Avoids User Tracking
A new attribution approach uses large sets of anonymized data to infer which channels and campaigns led to conversions.
