Google Analytics

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Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

Google Analytics “Assisted Conversions” reports are hidden attribution gold deep in the platform’s conversion analysis tools. While most Analytics reports show the immediate source (“last click”) of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.

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Analytics & Data

Using Google Analytics for Continuous Improvement

Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Illustration with B2B text and various graphs

B2B Merchants: Harness Data to Pivot, Adapt

7 Google Analytics Tips for Measuring Organic Search

7 Google Analytics Tips for Measuring Organic Search

Management & Finance

Ecommerce Know-how: Setting SMART Goals and Measuring Success