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Platforms & Apps
Ecommerce Product Releases: November 15, 2016

November 15, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for mid-November. There are updates on fulfillment and distribution services, advertising networks and platforms, and buying products in virtual ...
Marketing & Advertising
3 Ways to Acquire Customers on Social Media

November 15, 2016 • Vanessa Penagos-Pino

Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,
Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare

November 13, 2016 • Michael Stancil

Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
Business
Using ROAS to Measure Advertising Results

November 11, 2016 • Armando Roggio

Monitoring how your advertising campaigns directly impact your company’s profitability or revenue may help you make better marketing decisions, reduce advertising waste, and improve your business. While you could choose one ...
Business > Merchant Voice
Does President Trump affect ecommerce?

November 10, 2016 • Richard Stubbings

November 9 in the U.S. likely felt about the same to many folks there as June 24 did here in the U.K. We had Brexit. The U.S. has Donald Trump.
Business
Shift in Holiday Shopping Benefits Ecommerce

November 9, 2016 • Marcia Kaplan

Analysts are predicting that 2016 holiday ecommerce shopping will break records as national economic indicators improve and consumer purchasing continues its shift from physical stores to the Internet. Following are ...
Content Marketing
5 Content Marketing Ideas for December 2016

November 9, 2016 • Armando Roggio

Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain ...
Design & Development
Visual Search for Ecommerce Going Mainstream

November 8, 2016 • Gagan Mehra

Back in 2006, a company named Like.com enabled consumers to upload a photo to search for products. Like.com was popular as a price comparison site, but visual search did not ...
Google Ads
How to Identify a Competitor’s IP Address

November 7, 2016 • Robert Brady

In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click ...
Platforms & Apps
14 New WordPress Business Themes for 2016

November 7, 2016 • Sig Ueland

There is a constant stream of new WordPress themes to build seemingly any type of business website or ecommerce store. Use a theme to launch a business website quickly, without ...
Technical SEO
SEO: To Drive Shoppers, Let the Bots In

November 6, 2016 • Jill Kocher Brown

We rely on search engines to drive shoppers to our sites to purchase our products. Before the shoppers can come, however, you have to let the bots in. It sounds more ...
Checkout Tactics
8 Ways to Harness Holiday Conversions

November 4, 2016 • Pamela Hazelton

The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
Business
If Your Ecommerce Business Fails, Consider These 4 Things

November 4, 2016 • Armando Roggio

Not every online store is a success. In fact, many experts believe that most ecommerce businesses will fail. But failure is not the end for an entrepreneur. It is, instead,
B2B
Does B2B Ecommerce Eliminate Sales Teams?

November 3, 2016 • Lori McDonald

The success of many business-to-business companies was built through a strong sales team. This causes B2B owners and managers to often resist ecommerce because they see it as competing with ...
Schools & Resources
5 Ecommerce Site Design Trends for 2017

November 2, 2016 • Armando Roggio

In 2017, ecommerce websites will really be mobile websites. Designers may begin to think of the site design as mobile and adapt that design to larger laptop and desktop screens.
Business > Merchant Voice
A blueprint for Black Friday planning

November 1, 2016 • Peter Keller

Black Friday is many things. It’s a great day for deals, a garish celebration of consumerism, and a huge opportunity and a huge headache for retailers. It’s been pivotal in ...
Platforms & Apps
Ecommerce Product Releases: November 1, 2016

November 1, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for late October. There are updates on online grocery shopping, ecommerce personalization, and multiple product launches from Facebook and ...
Business
October 2016 Top 10: Our Most Popular Posts

November 1, 2016 • PEC Staff

Here are our 10 most popular articles for October 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 19 Free ...
Business
For Success in Ecommerce, Answer ‘Why?’

October 31, 2016 • Dale Traxler

Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That ...
Analytics & Data
Google Analytics: Using Demographics, Interests for More Revenue

October 30, 2016 • Morgan Jones

Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services. Without a clear value proposition, which ...
SEO
SEO Checklist: 16 Monthly Tasks to Manage Performance

October 28, 2016 • Jill Kocher Brown

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks,
Email & Text Marketing
Google ‘Email Markup’ Helps Transactional Emails Stand Out

October 28, 2016 • Armando Roggio

An informed customer is often a happy customer. Online shoppers expect to hear from merchants when an order is received and shipped. And most merchants dutifully send adequate order confirmation ...
Amazon & Marketplaces
Are Amazon ‘Sponsored Products’ Ads Worth It?

October 27, 2016 • Rob Sieracki

Are you considering advertising on Amazon this holiday season? Curious if Amazon’s “Sponsored Products” campaigns are worth the money? In this article, I’ll offer a high-level analysis to help determine if Sponsored ...
Marketing & Advertising
5 Ways to Promote a New Online Store

October 26, 2016 • Armando Roggio

A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. So if you want ...
Influencers & Affiliates
A Strategy to Retain Affiliates, for Affiliate Marketing

October 26, 2016 • Carolyn Kmet

There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing ...
Platforms & Apps
How to Reduce Risks of an Ecommerce Rebuild

October 25, 2016 • Eric Davis

Most every ecommerce storeowner, at some point, wants to completely rebuild her store. It’s usually for a number of reasons. Current store is too slow and is losing customers. Current store looks and ...
Business > Merchant Voice
Wedding rentals (and order thresholds) boost revenue

October 24, 2016 • Elizabeth Hollingsworth

When I launched My Wedding Decor in April 2015, the site had just 80 or so products for sale. Three weeks passed and I received my first order, from a Sydney-based ...
Fraud Prevention
9 Ways to Recover Sales after a DDoS Attack

October 24, 2016 • Pamela Hazelton

If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,
Business
Applying the Scientific Method to Ecommerce Marketing

October 24, 2016 • Armando Roggio

Using a process derived from the scientific method, ecommerce marketers may be able to make their ads and other promotions more effective, increasing return on advertising spend and encouraging growth. The ...
User Experience
SEO: Rethinking Mobile Search, for Ecommerce

October 21, 2016 • Jill Kocher Brown

Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone. In this critical holiday ...