Page 122 – Practical Ecommerce

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Design & Development
5 Signs of Bad Ecommerce Customers

December 14, 2016 • Armando Roggio

Successful online retail businesses focus on delivering good value and good customer service. These stores want to help customers. But not everyone who comes to your site to shop is ...
Business
For Success in Ecommerce, Figure Out the ‘What?’

December 13, 2016 • Dale Traxler

Last month, in “For Success in Ecommerce, Answer ‘Why?’,” I explored reasons for launching an ecommerce business. Understanding the “Why,” “What,” and “How” is critical to succeeding in any type ...
Influencers & Affiliates
Affiliate Marketing Results for Black Friday, Cyber Monday 2016

December 12, 2016 • Carolyn Kmet

Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017. AvantLink is an affiliate marketing network for over 500 retailers.
Design & Dev Tools
24 Free Web Tools, Design Elements — Fall 2016

December 12, 2016 • Sig Ueland

Utilizing free elements and tools from the design community can be a good way to add style and value to your website. Here is a list of new web tools and ...
Content Marketing
5 Content Marketing Ideas for January 2017

December 11, 2016 • Armando Roggio

From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act ...
Conversion
Does Visual Search Improve Ecommerce Conversions?

December 9, 2016 • Gagan Mehra

Last month I addressed the rise of visual search for ecommerce. Many larger merchants now offer the feature as part of their mobile app. This holiday season gave me an opportunity to test the ...
Content Marketing
5 Ecommerce Content Marketing Trends for 2017

December 8, 2016 • Armando Roggio

In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on ...
Design & Dev Tools
Simple Ways to Note Glitches during Holiday Rush, to Fix Later

December 8, 2016 • Pamela Hazelton

Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales.
Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory

December 7, 2016 • Michael Stancil

The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
Google Ads
3 AdWords Reports to Run before the New Year

December 6, 2016 • Robert Brady

Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in ...
B2B
Strategic Planning for B2B Ecommerce

December 6, 2016 • Lori McDonald

With the end of 2016, many B2B companies are reviewing this year’s ecommerce performance and planning for next year. All too frequently, B2B ecommerce development is short sighted. Companies frequently ask,
Analytics & Data
Google Analytics: Using Goals, Funnels to Improve Conversions

December 5, 2016 • Morgan Jones

Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site’s conversion status. But ...
Amazon & Marketplaces
No, Your Small Business Cannot Compete with Amazon

December 4, 2016 • Armando Roggio

Amazon, Walmart, Target, Costco, and other large retailers have competitive advantages over small ecommerce or brick-and-click businesses, making it difficult to compete on identical products. But this does not mean ...
Finance
Sales Report: 2016 Thanksgiving Day, Black Friday, Cyber Monday

December 1, 2016 • Marcia Kaplan

Amidst concerns that election results would dampen November holiday spending, consumers expressed confidence in the economy by spending a total of $12.8 billion online in the U.S. during the five-day ...
Platforms & Apps
Ecommerce Product Releases: Dec. 1, 2016

December 1, 2016 • Sig Ueland

Here is a list of recent product releases and updates for late-November from companies that offer services to online merchants. There are updates on personalized shopping, fraud prevention, live chat,
Business
November 2016 Top 10: Our Most Popular Posts

November 30, 2016 • PEC Staff

Here are our 10 most popular articles for November 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 5 Ecommerce ...
Platforms & Apps
Alternatives to Rebuilding an Ecommerce Store

November 30, 2016 • Eric Davis

In “How to Reduce Risks of an Ecommerce Rebuild,” my article last month, I described a process to rebuild an ecommerce store that reduces the risk of sales interruptions and ...
Business > Merchant Voice
How long to wait for a return on investment?

November 29, 2016 • Elizabeth Hollingsworth

One of the challenges of an online retailer is to determine the best advertising channels. In addition to Facebook advertising, I decided to concentrate My Wedding Décor on a few wedding directories to ...
Amazon & Marketplaces
Strategy for Amazon Sponsored Product Ads

November 29, 2016 • Rob Sieracki

In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting ...
Business
DesignLive an Innovative Startup for Squarespace Users

November 28, 2016 • Nic Murdock

Many entrepreneurs owe their success to identifying problems and then solving them. That’s the case for David Head and Alex Tapper, in Nashville, Tennessee. In 2015 Head was a college student ...
Shipping & Fulfillment
UPS SurePost, FedEx SmartPost: Slow, but Less Expensive

November 27, 2016 • Armando Roggio

Managing free or low-cost shipping can be one of the most confusing and difficult problems online retailers — particularly small ones — face, as customers want a superb and a ...
Design & Development
How to Create Color Separations in Adobe Illustrator

November 25, 2016 • Armando Roggio

If your business designs and sells t-shirts or other imprinted items, you may need to generate color separations so that contract manufacturers can easily produce your products. Online t-shirt shops abound. Ecommerce ...
Product Pages
5 Tweaks to Key Products to Spur Holiday Sales

November 23, 2016 • Pamela Hazelton

It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
Business
How to Respond to a Breach of Customer Data

November 22, 2016 • John Di Giacomo

Data breaches seem to be the norm these days, whether they are at Yahoo, Home Depot, or, more recently, Michigan State University. And ecommerce merchants are not immune. My firm ...
Email & Text Marketing
5 Email Marketing Errors to Avoid This Holiday Season

November 21, 2016 • Carolyn Nye

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall ...
Shipping & Fulfillment
5 Holiday Shipping Tips for Online Retailers

November 20, 2016 • Armando Roggio

When the holiday season peaks, some small and mid-sized ecommerce businesses often struggle to meet customer demand and customer expectations. While there are many factors that contribute to just how you ...
User Experience
SEO: What Google’s Mobile-first Index Means for Ecommerce

November 18, 2016 • Jill Kocher Brown

Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance. Shopping is a core behavior for mobile users. Last ...
Marketing & Advertising
5 Co-op Advertising Tips for Retail Businesses

November 17, 2016 • Armando Roggio

Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion. The thinking goes that when a retailer, like an online store, promotes ...
Cross-border Selling
China’s 2016 Singles Day Establishes New Sales Record

November 16, 2016 • Marcia Kaplan

Ignoring concerns about their country’s slowing economy, Chinese shoppers spent a record amount of money in the 24-hour period on Nov. 11 known as Singles Day. Written numerically, 11.11 represents “bare ...
Technical SEO
4 Things to Check for Holiday Ecommerce Traffic

November 16, 2016 • Bill Hartzer

The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,