Page 121 – Practical Ecommerce

Category

Google Ads
Using Demographic Targeting in AdWords

January 9, 2017 • Robert Brady

Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as ...
Amazon & Marketplaces > Merchant Voice
The dreaded Amazon A-Z claim, part 2

January 7, 2017 • Richard Stubbings

There are still readers who are commenting on “The dreaded Amazon A-Z claim,” my post from May 2013. I will not repeat that post here. But in light of some of ...
SEO
Embedding SEO into Your Organization

January 6, 2017 • Jill Kocher Brown

Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down ...
Conversion
Monitor Inventory Sell-through Rates to Boost Performance

January 5, 2017 • Armando Roggio

Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. For many retail businesses, inventory ...
B2B
How to Integrate B2B Ecommerce with ERP Systems

January 4, 2017 • Lori McDonald

Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of ...
Platforms & Apps
Ecommerce Product Releases: January 4, 2017

January 4, 2017 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for late December. There are updates on video chat, shipping, automated data analysis, and payment gateways. Got an ecommerce product ...
Fraud Prevention
Using Google Analytics to Identify Fraudulent Orders

January 3, 2017 • Morgan Jones

Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves. Back in 2014 we addressed ...
Marketing & Advertising
5 Questions to Answer before You Advertise

January 3, 2017 • Armando Roggio

For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad ...
Business > Merchant Voice
When an ecommerce side hustle becomes real

January 2, 2017 • Peter Keller

I’ve been talking with many budding ecommerce entrepreneurs lately. A big question I’m asked is along the lines of “when is it time to quit your day job and focus ...
Influencers & Affiliates
After 20 Years in Affiliate Marketing, 5 Rules for Success

January 2, 2017 • Carolyn Kmet

After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best ...
Schools & Resources
14 New Business Books for 2017

January 1, 2017 • Sig Ueland

Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals to read in 2017. Learn how to get funded, shape social behavior, work happy,
Technical SEO
3 Backend Fixes to Increase Page Speed

December 30, 2016 • Eric Davis

Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales. We’ve addressed page speed at, most recently, “10
Business > Merchant Voice
For 2017: Better marketing, better products, better automation

December 30, 2016 • Elizabeth Hollingsworth

I have been using the holidays to plan a three-point strategy for 2017. Create better targeted marketing. Fine-tune my product range and pricing for better profitability. Streamline customer service with automated emails where ...
Business
2016 Top 25: Our Most Popular Posts of the Year

December 30, 2016 • PEC Staff

As the year draws to a close, we’ve compiled a list of the 25 most popular articles published during 2016, based on the number of page views. Popular subjects included search engine optimization,
Business
Ecommerce Packing Tips That Will Please Customers

December 29, 2016 • Armando Roggio

An online retail transaction is complete only when the shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your ...
Influencers & Affiliates
3 Influencer Marketing Ideas for 2017

December 28, 2016 • Vanessa Penagos-Pino

Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in ...
Content Marketing
Shoppers Relying on Mobile-friendly Content

December 26, 2016 • Armando Roggio

Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest ...
Shipping & Fulfillment
3 Shipping Policies That Anger Customers

December 23, 2016 • Pamela Hazelton

Shipping costs are a primary reason for cart abandonment. But cost is not the only shipping issue that can harm your business. What happens after a customer makes a purchase is ...
Staffing
7 Signs Your SEO Agency Isn’t Working for You

December 23, 2016 • Jill Kocher Brown

Do you wonder whether you’re really getting your money’s worth from your search engine optimization agency? It’s one of the biggest concerns with contracting any agency. These seven signs will ...
Finance
Ecommerce Companies Sought-after Acquisition Targets

December 22, 2016 • Marcia Kaplan

2016 was a tough year for initial public offerings of venture-capital-backed ecommerce companies. However, it was a year of notable acquisitions of ecommerce companies by large retail chains and consumer ...
Conversion
Free Shipping, Free Returns Critical for Online Shoppers

December 21, 2016 • Armando Roggio

Online shoppers want free shipping, free returns, on-time delivery, and accuracy. Internet retailers that deliver on these consumer desires may earn loyal customers and gain a competitive advantage. Order fulfillment —
Business
End-of-year Legal Checkup, for Ecommerce

December 21, 2016 • John Di Giacomo

It is that time of year — an opportunity to spend time with family, reflect on the successes and failures, and make plans for 2017. It is also time to ...
Business
5 Security Concerns with Mobile Payments

December 20, 2016 • Ralph Tkatchuk

Shopping on smartphones and tablets is convenient for consumers and provides merchants with increased revenue streams. It also changes the payment fraud landscape. As merchants race to accept mobile transactions, fraudsters ...
Social Media
6 Steps to Plan Social Media Ads for 2017

December 20, 2016 • Michael Stancil

With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at ...
Marketing & Advertising
Planning Post-holiday Ecommerce Revenue

December 19, 2016 • Armando Roggio

The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ...
Social Media
10 Exceptional Social Media Campaigns in 2016

December 19, 2016 • Sig Ueland

An exceptional social media campaign can generate real results for a brand, whether the goal is to create buzz, promote a product, or raise awareness for a cause. Here is a ...
Email & Text Marketing
4 Ways to Jumpstart Email Marketing for 2017

December 18, 2016 • Carolyn Nye

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017. 1. Nurture New Subscribers During ...
Link Building
SEO Study: Backlinks Decline as Ranking Factor

December 16, 2016 • Jill Kocher Brown

In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search ...
Platforms & Apps
Ecommerce Product Releases: December 15, 2016

December 15, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for mid-December 2016. There are updates on chatbots, the Internet of Things, equity funding, digital assistants, and robotic fulfillment. Got ...
Business
U.S. Robotics Founder on Early-day Internet, Entrepreneurship

December 14, 2016 • Kerry Murdock

Without U.S. Robotics, the pioneering modem manufacturer, there arguably would not be a World Wide Web. I recently spoke with the co-founder of U.S. Robotics, Casey Cowell, to discuss that company,