Page 124 – Practical Ecommerce

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Business
10 Great Ecommerce Ideas for October 2016

October 21, 2016 • Nic Murdock

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the October 2016
Marketing & Advertising
Google AdWords Ad Rank Impacts PPC Success

October 20, 2016 • Armando Roggio

Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each ...
SEO Tools
How to Perform a Local, Competitive SEO Analysis

October 19, 2016 • Bill Hartzer

Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and ...
Email & Text Marketing
4 Ways to Beef Up an Email Subscriber List

October 18, 2016 • Carolyn Nye

One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An ...
Email & Text Marketing
Understanding Email Anti-spam Laws in U.S., Canada, E.U.

October 18, 2016 • John Di Giacomo

Most ecommerce merchants understand the value of keeping a list of customers’ email addresses. By keeping such a list, merchants can send targeted, relevant offers to their clients, which can increase revenue and,
Marketing & Advertising
You Started an Ecommerce Business — Now What?

October 17, 2016 • Armando Roggio

You’ve just launched a new ecommerce business. You can hardly stop clicking the links and marveling at your products. But the orders haven’t started to roll in. So now what do ...
Schools & Resources
15 New Books for Entrepreneurs in 2016

October 16, 2016 • Sig Ueland

Here is a list of some this year’s outstanding new books for entrepreneurs, written by an impressive group of professionals and mavericks. Learn how to focus, negotiate with anyone, tell ...
Technical SEO
SEO: Accelerated Mobile Pages for Ecommerce

October 14, 2016 • Jill Kocher Brown

Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance. Smartphone users want speed.
Marketing & Advertising
4 Predictions for 2016 Holiday Shopping Season

October 14, 2016 • Armando Roggio

Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through ...
Amazon & Marketplaces > Merchant Voice
Implications of Amazon’s repricing software

October 13, 2016 • Richard Stubbings

In “The end of automated Amazon repricing?,” my post from 2014, I raised the prospect of Amazon creating its own repricing tool. Well, that tool now exists. It’s called “Amazon ...
Social Media
How to Hire a Freelancer (for Social Media Marketing)

October 13, 2016 • Michael Stancil

Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns. The answer for ...
B2B
Amazon’s B2B Site Evolving, Growing Rapidly

October 12, 2016 • Marcia Kaplan

When AmazonSupply became Amazon Business in April 2015, much more than a rebranding occurred. With AmazonSupply, the company was the only seller. But Amazon Business copied the very successful marketplace ...
Content Marketing
5 Content Marketing Ideas for November 2016

October 11, 2016 • Armando Roggio

Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community. Content marketing is the act of ...
Marketing & Advertising
How to Write Your Company’s Blurb

October 10, 2016 • Armando Roggio

Sometimes you need a short promotional description of your business for social media profiles, directories, or even the bottom of your press releases and product announcements. What you say about ...
Product Pages
Increase Apparel Conversions with These Sizing Tips

October 9, 2016 • Pamela Hazelton

Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
Content Marketing
10 SEO Rules for Ecommerce Content Marketing

October 7, 2016 • Jill Kocher Brown

Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs ...
Platforms & Apps
Ecommerce Product Releases: October 7, 2016

October 7, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for early October. There are updates on search, mobile payments, feedback, content management, and influencer tracking. Got an ecommerce product ...
Photography & Video
How Much to Pay for Photography, for Ecommerce?

October 6, 2016 • Armando Roggio

What is a picture worth, in dollars and cents? Online retailers need product photography, relevant product lifestyle images, and even stock photos (for blog posts and social media). All of ...
Marketing & Advertising
3 LinkedIn Tools, for Ecommerce

October 5, 2016 • Melih Oztalay

There is more to LinkedIn than resumes and help wanted ads. LinkedIn operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are ...
Amazon & Marketplaces
Common Mistakes from Amazon Sellers

October 5, 2016 • Rob Sieracki

My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies ...
Google Ads
Writing Irresistible PPC Ads

October 4, 2016 • Robert Brady

The battle for attention and clicks on the search engine results pages is heating up. For desktop users on Google, the battle is more acute with the removal of right-side ads,
Business
6 Ways Machine Learning Will Impact Ecommerce

October 3, 2016 • Armando Roggio

Machine learning is a discipline aimed at having computers discover patterns or trends in some set of data without being explicitly programmed to recognize the pattern or trend. A counter example ...
Marketing & Advertising
10 Inspiring Marketing Campaigns from Holidays Past

October 3, 2016 • Sig Ueland

This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past. Here is a list of successful marketing campaigns from previous holiday seasons. There ...
Business > Merchant Voice
Technology stack for FringeSport

October 2, 2016 • Peter Keller

I’ve read columnist Eric Bandholz’s post on the technology stack for his company, Beardbrand. In this article, I’ll address the same for my company, FringeSport. These are the tools that ...
Technical SEO
SEO: Reclaiming Links to Deleted Pages

October 2, 2016 • Jill Kocher Brown

When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those ...
Analytics & Data
Google Analytics: Using Site Speed Data to Improve Conversions

September 30, 2016 • Morgan Jones

Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets)
Payments
Credit Card Processing: Better to Work with Resellers or Processors?

September 29, 2016 • Phil Hinke

My recent series on working with credit card salespeople prompted good feedback and questions from readers. I addressed some of the questions in my August article. For this article, I will ...
Business > Merchant Voice
Developing a new market for our art

September 28, 2016 • David Sasson

At the heart of every ecommerce business is the need to sell goods or services at a profit. In the past year, we at overstockArt have been considering how to grow our ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q4 2016

September 28, 2016 • Armando Roggio

Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of ...
Influencers & Affiliates
9 Affiliate Marketing Pros Offer Holiday Sales Pointers

September 28, 2016 • Carolyn Kmet

The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping. Merchants with affiliate marketing programs will likely see ...