Page 129 – Practical Ecommerce

Category

Social Media
24 Winners from the 2016 Facebook Awards

June 20, 2016 • Sig Ueland

Facebook has announced the winners of this year’s Facebook Awards, celebrating the best marketing campaigns on the Facebook platforms. For any business interested in marketing on the social network, the ...
SEO
5 Reasons Why SEO Has a Bad Reputation

June 20, 2016 • Armando Roggio

If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo is bullsh**,” leaving you to ...
Email & Text Marketing
Using Email to Acquire New Customers

June 19, 2016 • Carolyn Nye

Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is critical, typically, to grow a ...
Amazon & Marketplaces > Merchant Voice
For marketplace selling, know written and unwritten rules

June 18, 2016 • Richard Stubbings

If you are selling on a third-party site like Amazon or Ebay, it is important to understand the rules — the written rules and the unwritten ones. The unwritten rules ...
Business
Legal: How to Sell (or Buy) an Ecommerce Business

June 17, 2016 • John Di Giacomo

For many ecommerce storeowners, the purpose of building their business is to eventually sell it. Other times, after creating a successful ecommerce venture, an entrepreneur may decide to move on to ...
Platforms & Apps
Ecommerce Product Releases: June 16, 2016

June 16, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates. The items offer services to online merchants of all sizes. Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Slidely ...
Finance
Will LinkedIn Change after Microsoft Purchase?

June 15, 2016 • Marcia Kaplan

On Monday Microsoft announced that it is acquiring LinkedIn — the social media site for business professionals — for $26.2 billion in a cash deal, its biggest acquisition ever. The ...
B2B
Using Site Search to Grow B2B Revenue

June 15, 2016 • Lori McDonald

If you help ecommerce shoppers quickly find what they are looking for, you will likely sell more. To accomplish this, look at your site’s navigation as well as its search ...
Social Media
LinkedIn Advertising: Time for a Second Look?

June 15, 2016 • Michael Stancil

It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past ...
Checkout Tactics
Taking the Unexpected Out of Cart Abandonment

June 13, 2016 • Armando Roggio

The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart ...
Content Marketing
5 Content Marketing Ideas for July 2016

June 13, 2016 • Armando Roggio

National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016. Content marketing is the act of creating, publishing, and distributing ...
Schools & Resources
11 New Ecommerce Books for Summer 2016

June 12, 2016 • Sig Ueland

Summer is here, which means it’s time to look at the new ecommerce books. There are titles on startup funding, being the boss, digital currencies, disruptive marketing, social media, and ...
Business > Merchant Voice
Developing custom, manufactured products

June 10, 2016 • Eric Bandholz

Building a business requires a lot of moving parts. From cultivating relationships with peers and customers to branding and marketing, there are many factors that go into being successful. But ...
Amazon & Marketplaces
Amazon Payments: Pros, Cons for Ecommerce Merchants

June 9, 2016 • Bruce Harpham

Fewer than 10 percent of Amazon’s 304 million customers reportedly used Amazon Payments on third-party sites in 2014 and 2015. This, potentially, could be an opportunity for ecommerce merchants that ...
Customer Retention
Focus on Existing Customers for Better Profitability

June 9, 2016 • Marcia Kaplan

Should ecommerce merchants direct their resources to finding new customers or marketing to existing ones? The answer, according to most experts, is that companies achieve better return on investment by nurturing their ...
Marketing & Advertising
Use Direct Mail to Attract New Ecommerce Customers

June 8, 2016 • Armando Roggio

Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be a traditional, old-school way to ...
Product Pages
Value Propositions Increase Interest and Sales

June 7, 2016 • Pamela Hazelton

If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be? While there are plenty of worthwhile features and policies, the store’s value proposition ...
Business > Merchant Voice
A tale of overzealous security

June 5, 2016 • Richard Stubbings

I will be publishing my normal monthly post in a week or so. Until then, I wanted to share some stupidity with you, following from “Hacked off” and “Are your ...
Content Marketing
Content Marketing: How to Write a How-to Article

June 3, 2016 • Armando Roggio

Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it ...
Google Ads
Google, for Mobile-first, Changes AdWords

June 2, 2016 • Robert Brady

At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile is not something that is ...
Social Media
Facebook Extends Lookalike Audiences with ‘Custom Combinations’

June 1, 2016 • Michael Stancil

Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. First, advertisers could upload to Facebook ...
Business
May 2016 Top 10: Our Most Popular Posts

June 1, 2016 • PEC Staff

Here are our 10 most popular articles for May 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 25 Free Web Design ...
Link Building
How Link-building for SEO Fits with Content Marketing

May 30, 2016 • Armando Roggio

The terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot ...
User Experience
5 Basics to Make a Website Accessible

May 27, 2016 • Joseph C. Dolson

The topics of accessibility, screen readers, and how users interact with voice command applications can be challenging to grasp. But for 90 percent of websites, there are simple choices that ...
Code
How Backend Web Applications Power Ecommerce Sites

May 26, 2016 • Eric Davis

I’ve explained how a website is displayed in a browser — the front-end technology — in “What HTML5 Means for Ecommerce Merchants,” “What CSS Means for Ecommerce Merchants,” and “What ...
Influencers & Affiliates
Pinterest, in a Change, to Allow Affiliate Links

May 25, 2016 • Carolyn Kmet

Earlier this month, Pinterest announced a policy change so that users can insert affiliate links with their pins. This is a reversal from its decision in February 2015 to “automatically remove all ...
Payments
Partnering with Credit-card-processing Salespeople, Part 1: Detailed Statements Key

May 25, 2016 • Phil Hinke

The pay of most salespeople in the credit-card-processing industry is 100-percent commission. Salespeople therefore presumably do not want to lose an account from an ecommerce or any other business. Unfortunately, many ...
Content Marketing
5 Content Marketing Ideas for June 2016

May 24, 2016 • Armando Roggio

Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016,
Marketing & Advertising
Product Hunt May Represent a New Way to Sell Online

May 23, 2016 • Armando Roggio

A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is a blend of publishing and ...
Design & Dev Tools
25 Free Web Design Elements, Spring 2016

May 23, 2016 • Sig Ueland

One of the easiest ways to add value to your website is to utilize free elements offered by the designer community. Design-focused websites, such as Dribble, are excellent resources for ...