Page 128 – Practical Ecommerce

Category

Platforms & Apps
Ecommerce Product Releases: July 17, 2016

July 17, 2016 • Sig Ueland

Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. There are updates regarding Amazon Prime Day, ecommerce in ...
Schools & Resources
To Improve SEO, Understand How It Works

July 15, 2016 • Jill Kocher Brown

Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key ...
Finance
Equity Crowdfunding Investments Open for Everyone

July 13, 2016 • Marcia Kaplan

It took four years after President Obama signed the JOBS Act, but the U.S. Securities and Exchange Commission finally allows businesses to solicit people who are not considered wealthy to ...
Content Marketing
5 Content Marketing Ideas for August 2016

July 13, 2016 • Armando Roggio

The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a powerful strategy wherein businesses create, publish,
Analytics & Data
10 Google Analytics Custom Alerts, for Ecommerce

July 12, 2016 • Brad Booth

Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a sudden traffic drop. The alerts ...
Social Media
30 Facebook Tools for Businesses

July 11, 2016 • Sig Ueland

Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of ...
Technical SEO
The Real Benefit of Accelerated Mobile Pages

July 10, 2016 • Armando Roggio

The Accelerated Mobile Pages project’s restrictive subset of HTML tags, CSS, and JavaScript encourages web developers and designers to employ practices that may improve the mobile web experience. Contributor Jill Kocher ...
Technical SEO
3 Server Errors That Drain SEO

July 8, 2016 • Jill Kocher Brown

Servers are the foundation of the web, but their archaic status codes have a big impact on search engine optimization that few marketers understand well enough. Three types of server ...
Checkout Tactics
Subscription Model Can Increase Lifetime Values

July 7, 2016 • Pamela Hazelton

While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters ...
Code
CSS, JavaScript Frameworks for Ecommerce Sites in 2016

July 7, 2016 • Armando Roggio

The CSS and JavaScript frameworks an ecommerce business chooses can have a significant impact on that business’s website features, performance, and development costs. The combination of programming languages, frameworks, libraries, and ...
Google Ads
Google Shopping Ads Getting Even Better; 2 Examples

July 6, 2016 • Robert Brady

Back in December 2002, Google launched a small feature called Froogle. It wasn’t a revolutionary idea by any means. There were already numerous sites at the time that allowed consumers ...
Business > Merchant Voice
Use collaborations to expand reach, revenue

July 5, 2016 • Eric Bandholz

Entrepreneurs tend to focus on their own companies and how to build them from within. While this focus is a major factor in growing a business, don’t overlook the benefits of ...
Design & Development
A Better Way to Store Ecommerce Product Information

July 3, 2016 • Armando Roggio

How an ecommerce site stores and accesses product information can have a significant impact on site performance. Online retail businesses, small and large, may benefit from a popular database technology that ...
Analytics & Data
Using Google Analytics to Identify Conversion Weaknesses

July 1, 2016 • Morgan Jones

It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout ...
Amazon & Marketplaces
SEO: Most Online Shoppers Start at Amazon and Google, Study Says

July 1, 2016 • Jill Kocher Brown

When searching for products online, Amazon and Google are the leading places to start, according to a study released this week. Thirty-eight percent of shoppers polled reported starting their shopping ...
Business
June 2016 Top 10: Our Most Popular Posts

June 30, 2016 • PEC Staff

Here are our 10 most popular articles for June 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 32 Marketing Tutorials for ...
Platforms & Apps
Ecommerce Product Releases: June 30, 2016

June 30, 2016 • Sig Ueland

Here is a list of ecommerce-related product releases for the end of June — from companies that offer services to online merchants. There are updates regarding Pinterest, cheaper shipping rates ...
Schools & Resources
Lessons from 99 Retail Website Footers

June 29, 2016 • Armando Roggio

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem like pure miscellany. Nonetheless, I ...
Business > Merchant Voice
To grow a business, work less (but better)

June 28, 2016 • David Sasson

I recently read a book that made a great impression on me. The book is Essentialism: The Disciplined Pursuit of Less, by Greg McKeown. In this post, I’ll offer an ...
Local Business
Using Schema Markup for Local SEO

June 28, 2016 • Bill Hartzer

Local businesses can help their search engine optimization efforts by utilizing the Schema.org markup. By adding the Schema code to your website, you’re helping the search engines identify certain text ...
Business > Merchant Voice
Will Brexit affect my U.K.-based ecommerce business?

June 28, 2016 • Richard Stubbings

To read the newspapers and listen to the television commentators, some would think that the surprise vote in the U.K. to leave the E.U. is a disaster, to change everything.
Amazon & Marketplaces > Merchant Voice
Ecommerce brands vs. Amazon sellers

June 27, 2016 • Peter Keller

I’ve worked in ecommerce for 15 years. When I started, those of us in the industry made the rules as we went along. No one knew for sure what would ...
Influencers & Affiliates
5 Strategies to Activate (High-producing) Affiliates

June 27, 2016 • Carolyn Kmet

When evaluating the performance of an affiliate marketing program, avoid measuring success by how many affiliates are enrolled. Instead, measure how many of them are actually driving traffic. I have seen ...
Platforms & Apps
29 Free Joomla Resources, Extensions, Templates

June 27, 2016 • Sig Ueland

With over 68 million downloads, Joomla is the second most popular open-source content management system, behind WordPress. With over 200,000 community users and contributors, and thousands of extensions, Joomla offers ...
Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q3 2016

June 26, 2016 • Armando Roggio

Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016. Email marketing remains one of the most potent tools available to online ...
Payments
Partnering with Credit-card-processing Salespeople, Part 2: Setting Expectations

June 24, 2016 • Phil Hinke

Before you signed your current credit card processing agreement, did you tell the salesperson what you expected from him and the provider? Did you ask him what he expected from ...
Code
How Backend Code Describes an Ecommerce Business

June 23, 2016 • Eric Davis

In “How Backend Web Applications Power Ecommerce Sites,” my article last month, I addressed web applications and explained how they can dynamically generate pages for your ecommerce store, eliminating having ...
Business > Merchant Voice
5 ways to alienate your customers

June 22, 2016 • Elizabeth Hollingsworth

In a single month, I’ve encountered the following five instances of poor customer service from online companies. All could have been easily avoided. Silence after a payment. If you don’t contact ...
Product Pages
Before Advertising, Make Sure Pages Will Convert

June 22, 2016 • Pamela Hazelton

Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...
Cross-border Selling
Ecommerce in India: Marketplaces, Cash on Delivery Dominate

June 21, 2016 • Gagan Mehra

India is the second most populated country in the world with a large, educated workforce. It is a robust market for selling online. Ecommerce started in India in the late ...