Page 130 – Practical Ecommerce

Category

Customer Retention
5 Ways to Draw Shoppers In, and Keep Them

May 21, 2016 • Pamela Hazelton

The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images and descriptive video, among other ...
SEO
How to Write Traffic-generating Meta Descriptions, for Ecommerce

May 20, 2016 • Armando Roggio

Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages. HTML meta tags include information about ...
Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting

May 19, 2016 • Michael Stancil

One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
Conversion
Could Guided Selling Help Your Ecommerce Store?

May 18, 2016 • Armando Roggio

Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers. Guided selling is a form of product recommendation to make ...
Business
Avoiding Copyright Infringement in Product Photos

May 17, 2016 • John Di Giacomo

In the last few years, my law firm has handled a growing number of copyright infringement matters, including litigation, involving product photography. With increasing numbers of SKUs in ecommerce stores, the ...
Business
4 Ways to Increase Multi-unit Sales

May 16, 2016 • Stephen Bulger

For many ecommerce retailers, generating sales is often a race to the bottom to offer prices lower than their competitors. While this can be good for consumers, it’s usually bad ...
Business > Merchant Voice
Hacked off

May 15, 2016 • Richard Stubbings

All ecommerce sites are vulnerable to being hacked. No matter how large you are, no matter how much you invest in security and infrastructure, you remain vulnerable. If hackers can penetrate ...
Schools & Resources
7 Ecommerce Design Conventions for 2016

May 15, 2016 • Armando Roggio

Online shoppers expect ecommerce sites to follow certain design and layout conventions, including logo position and function, the placement of product navigation, and the use of a “hamburger” menu on mobile ...
Email & Text Marketing
Email Marketing: Tips for Preheaders, Emojis

May 13, 2016 • Carolyn Nye

Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails ...
Cross-border Selling
Ecommerce in Taiwan: Thriving Market, Huge Mobile

May 12, 2016 • Gagan Mehra

Taiwan might be a small island but it is big on ecommerce. Taiwan is among the world leaders in terms of ecommerce penetration — the percentage of residents that have ...
Platforms & Apps
7 SaaS Subscription-billing Solutions, for 2016

May 11, 2016 • Marcia Kaplan

My 2012 article, “9 SaaS Subscription-Billing Solutions,” garnered many comments and requests for an update. So with this post, I am providing a new list of providers. This is not ...
Business > Merchant Voice
To grow an ecommerce business, step away

May 11, 2016 • Eric Bandholz

I recently returned from a trip to Amsterdam. It wasn’t a holiday, but a strategy meeting. The three owners of Beardbrand spent a week in the city to focus on ...
Business > Merchant Voice
Dollars per visitor more important than conversion rate

May 10, 2016 • David Sasson

Conversion optimization has been discussed in ecommerce circles since, well, the dawn of ecommerce. Improving conversions can have a major impact on revenue. Making small tweaks to your website — such ...
On-page SEO
Ecommerce Page Titles Key for Shoppers (and SEO)

May 10, 2016 • Armando Roggio

A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site ...
Local Business
Should Ecommerce Merchants Claim Local Business Listings?

May 9, 2016 • Bill Hartzer

If you are an ecommerce retailer or a servicer provider with nationwide clients, you may not want to claim your online local business listings. In fact, there are situations where ...
Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce

May 9, 2016 • Armando Roggio

Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
Analytics & Data
Using Real-time Analytics to Boost Conversions

May 6, 2016 • Pamela Hazelton

During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers. By reviewing real-time data,
Business > Merchant Voice
How I measure ecommerce success

May 5, 2016 • Elizabeth Hollingsworth

Most merchants measure ecommerce success by revenue. Shopify’s dashboard notes tell me my website is in the top five percent of those launched in the last 12 months. But I don’t ...
Marketing & Advertising
Using the Olympics for Ecommerce Marketing

May 5, 2016 • Armando Roggio

Note: Since I wrote this article, the International Olympic Committee and the United States Olympic Committee have attempted to restrict all use of Olympic words, phrases, and emblems on social media ...
B2B
11 Critical Features for B2B Ecommerce Sites

May 4, 2016 • Lori McDonald

An important part of redesigning or launching a business-to-business ecommerce site is to identify the required features. They can be available out of the box in your ecommerce platform, or ...
Business > Merchant Voice
Why FringeSport uses Shopify

May 3, 2016 • Peter Keller

FringeSport has used Shopify for six years. I started on the platform after reading an early Tim Ferriss blog post, where he pimped the brand. We’ve never looked back. I get ...
Google Ads
Using (Big) Data to Boost PPC Advertising

May 3, 2016 • Robert Brady

The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. For others, it represents a ...
Social Media
12 Tools to Automate Twitter for Ecommerce Marketing

May 2, 2016 • Sig Ueland

Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media presence with automation tools, saving ...
Platforms & Apps
App Development Trends Favor Custom Ecommerce Platforms

May 1, 2016 • Armando Roggio

Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These changes mean that it may ...
Social Media
Using Facebook to Target International Buyers

April 29, 2016 • Michael Stancil

An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
Business
April 2016 Top 10: Our Most Popular Posts

April 28, 2016 • PEC Staff

Here are our 10 most popular articles for April 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 19 Free Website ...
User Experience
How to Measure Color Contrast, for Web Accessibility

April 28, 2016 • Joseph C. Dolson

The essence of accessible color contrast is simple. Given a foreground color and a background color, the contrast between those two must be distinguishable in a wide variety of environments,
Content Marketing
5 Content Marketing Ideas for May 2016

April 27, 2016 • Armando Roggio

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...
Influencers & Affiliates
3 Keys to a Mobile-ready Affiliate Program

April 26, 2016 • Carolyn Kmet

Consumers can complete a transaction on a smartphone with just a few taps. Responsive site design and easy-to-use apps enable shoppers to quickly find what they’re looking for. Stored values make ...
Code
Make an Impressive Ecommerce Footer in Bootstrap

April 26, 2016 • Armando Roggio

The footer or bottom section of an ecommerce web page is often where shoppers look to find privacy policies, return information, or even a way to contact the store owner ...