Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
7 Ways Merchants Can Use Twitter’s New Custom Timelines

November 27, 2013 • Paul Chaney

Twitter recently introduced a new feature called custom timelines, which are similar to Twitter lists except that you create them using tweets of your own choosing. “Custom timelines are an entirely ...
Marketing & Advertising
5 Tips for After-Christmas Sales

November 27, 2013 • Armando Roggio

Even if fourth quarter holiday sales broke all records, there would still be some left over inventory that online retailers would like to sell in the days and weeks after ...
Email & Text Marketing
Email Spam Traps and How to Avoid Them

November 25, 2013 • Pamella Neely

Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly.
Email & Text Marketing
Last-minute Email Checklist for Thanksgiving Week

November 25, 2013 • Carolyn Nye

It’s finally here, the busiest shopping week of the year. In this article, I’ll review some last minute email marketing reminders and tips to make this season successful. Manual Abandoned-cart Reminders If ...
Content Marketing
Gated vs. Ungated Content

November 22, 2013 • Pamella Neely

Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
Marketing & Advertising
The Most Powerful Word in Ecommerce Marketing

November 21, 2013 • Armando Roggio

The word “no” may be the most powerful marketing tool available to ecommerce owners and marketers. If used properly, the word “no” emphasizes planning, encourages making good choices, provides freedom ...
Social Media
7 Ways to Make Holiday Sales More ‘Pinteresting’

November 20, 2013 • Paul Chaney

The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,
Marketing & Advertising
9 Holiday Retail Marketing Campaigns

November 18, 2013 • Sig Ueland

The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now have many ways to engage customers ...
Social Media
Twitter Redesign: Photos and Vine Video

November 13, 2013 • Paul Chaney

Twitter recently made a substantial design change by showcasing previews of photos and the first frame of Vine videos in user timelines. Previously, users had to click a link to ...
Marketing & Advertising
6 Ways to Capture Cyber Monday Sales

November 12, 2013 • Armando Roggio

Cyber Monday ecommerce sales are expected to reach $2.2 billion this year, according to a new report, making the Monday after Thanksgiving one of the most important days of the ...
Social Media
5 Holiday Social Media Tips for Ecommerce Merchants

November 7, 2013 • Armando Roggio

Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013’s Christmas shoppers find and buy presents on the Internet and in store, potentially making ...
Marketing & Advertising
7 Online Marketplaces: Pros and Cons

November 7, 2013 • Dale Traxler

I’ve previously suggested that online merchants and brand manufacturers sell their products on marketplaces to expand their reach and increase their revenues. Marketplaces attract more visitors than a smaller online ...
Marketing & Advertising
3 Thanksgiving Week Ecommerce Promotions

November 5, 2013 • Dale Traxler

The week of Thanksgiving is the biggest retail shopping time of the year. Are you ready? Inventory in stock? New products created in your store? Staffing plan in place? Boxes and shipping supplies ordered? Promotions designed ...
Content Marketing
How to Create Compelling Ecommerce Content

November 1, 2013 • Dale Traxler

In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach creating content that will support ...
Influencers & Affiliates
Affiliate Marketing: Evaluating Paid Placement Options

October 30, 2013 • Carolyn Kmet

As we enter the heart of the fourth quarter, competition for premium placement on affiliate websites increases. Home page banners, inclusion in holiday promotions, and dedicated emails all offer different ...
Social Media
Facebook Updates Page Insights; Adds New Feature

October 28, 2013 • Paul Chaney

In response to user feedback, Facebook has redesigned Page Insights to make it more actionable, simpler to use, and easier to understand. The new version helps Page administrators create better ...
Social Media
8 Facebook Post Types for Boosting Engagement

October 28, 2013 • Kunle Campbell

Certain types of Facebook posts tend to see higher engagement than others. Here are eight post types with examples to help you get higher engagement on Facebook.
Marketing & Advertising
Content Marketing for Ecommerce Merchants

October 28, 2013 • Dale Traxler

Many people use poor grammar when they post content to various social platforms. However, when not browsing posts on Facebook, Twitter, or LinkedIn, most of us still prefer to read ...
Google Ads
5 Tips for Google’s Enhanced Campaigns

October 24, 2013 • Matthew Umbro

Google AdWords Enhanced Campaigns have been mandatory for all advertisers since July 23. But they have been in use since the end of February. During this time, my team and ...
Social Media
5 Popular Web Clipping Software Platforms

October 23, 2013 • Paul Chaney

Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to store information such as text,
Email & Text Marketing
4 Things Not to Do in Email Marketing

October 18, 2013 • Carolyn Nye

Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration ...
Business
The End of Third-party Cookies Should Not Hurt Retailers

October 16, 2013 • Armando Roggio

Changes to some of the world’s most popular web browsers may impact how advertising networks and cross-site analytics tools monitor consumer behavior online. Although the changes could affect some marketing ...
Social Media
Facebook Simplifies Ad Buying for Second Time

October 15, 2013 • Paul Chaney

Facebook continues to promote its advertising products, especially among small business users. One way is by simplifying the ad purchase process. The first attempt occurred in June of this year ...
Email & Text Marketing
Special Characters in Email Subject Lines: Good or Bad?

October 13, 2013 • Pamella Neely

You've probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. They look like this.
Business
SEO Changes Force Merchants to Diversify Traffic

October 9, 2013 • Dale Traxler

The days when your online store received 80 percent of its traffic from organic search on Google are over. Here’s why: More shoppers start their shopping process on Amazon, not Google; Google ...
Social Media
Using Hashtags for Ecommerce

October 8, 2013 • Paul Chaney

Hashtags are common nowadays. They are prominent on many social networks. You see them on television commercials and programs. Late night talk show host Jimmy Fallon even has a segment ...
Marketing & Advertising
How to Optimize your Marketplace Sales

October 7, 2013 • Dale Traxler

For merchants who operate their own online stores, selling on eBay, Amazon, Rakuten, Sears, and other marketplaces can be confusing. Oftentimes, merchants must adopt a new way of thinking and ...
Content Marketing
Using SEO to Drive Content Marketing

October 4, 2013 • Jill Kocher Brown

If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO is central to content marketing,
Social Media
5 Ways Twitter Is Like Radio Advertising

October 3, 2013 • Armando Roggio

From a marketer’s perspective, Twitter tweets and radio promotions have a number of similarities. Thinking about what these marketing tactics have in common can reveal insights about content creation, message ...
Business
Many Ecommerce Options for Brand Manufacturers

October 3, 2013 • Dale Traxler

There may never be a better time to be a manufacturer or private-label brand. As recently as 10 years ago, if you created your own brand of products, you likely ...

« Previous 1 2 3 … 45 46 47 … 67 68 69 Next »