Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
5 Popular Web Clipping Software Platforms

October 23, 2013 • Paul Chaney

Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to store information such as text,
Email & Text Marketing
4 Things Not to Do in Email Marketing

October 18, 2013 • Carolyn Nye

Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration ...
Business
The End of Third-party Cookies Should Not Hurt Retailers

October 16, 2013 • Armando Roggio

Changes to some of the world’s most popular web browsers may impact how advertising networks and cross-site analytics tools monitor consumer behavior online. Although the changes could affect some marketing ...
Social Media
Facebook Simplifies Ad Buying for Second Time

October 15, 2013 • Paul Chaney

Facebook continues to promote its advertising products, especially among small business users. One way is by simplifying the ad purchase process. The first attempt occurred in June of this year ...
Email & Text Marketing
Special Characters in Email Subject Lines: Good or Bad?

October 13, 2013 • Pamella Neely

You've probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. They look like this.
Business
SEO Changes Force Merchants to Diversify Traffic

October 9, 2013 • Dale Traxler

The days when your online store received 80 percent of its traffic from organic search on Google are over. Here’s why: More shoppers start their shopping process on Amazon, not Google; Google ...
Social Media
Using Hashtags for Ecommerce

October 8, 2013 • Paul Chaney

Hashtags are common nowadays. They are prominent on many social networks. You see them on television commercials and programs. Late night talk show host Jimmy Fallon even has a segment ...
Marketing & Advertising
How to Optimize your Marketplace Sales

October 7, 2013 • Dale Traxler

For merchants who operate their own online stores, selling on eBay, Amazon, Rakuten, Sears, and other marketplaces can be confusing. Oftentimes, merchants must adopt a new way of thinking and ...
Content Marketing
Using SEO to Drive Content Marketing

October 4, 2013 • Jill Kocher Brown

If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO is central to content marketing,
Social Media
5 Ways Twitter Is Like Radio Advertising

October 3, 2013 • Armando Roggio

From a marketer’s perspective, Twitter tweets and radio promotions have a number of similarities. Thinking about what these marketing tactics have in common can reveal insights about content creation, message ...
Business
Many Ecommerce Options for Brand Manufacturers

October 3, 2013 • Dale Traxler

There may never be a better time to be a manufacturer or private-label brand. As recently as 10 years ago, if you created your own brand of products, you likely ...
Social Media
Social Listening: Benefits, Tools, Tips

October 2, 2013 • Paul Chaney

Social media has given people a megaphone through which to share ideas, advice, and opinions about brands they do business with and products they buy. Such sharing can wield powerful ...
Influencers & Affiliates
AvantLink Tool Changes Affiliate Bid System

October 1, 2013 • Carolyn Kmet

With the fourth quarter here, affiliate managers should now focus on securing key placements on select sites. Traditionally, this means identifying placement opportunities and negotiating an increased revenue share to ...
Marketing & Advertising
21 Ways to Integrate Email Marketing and Social Media

October 1, 2013 • Pamella Neely

There has been conflict between social media and email marketing over the last few years. Some observers believe email is dead. Others cite stats refuting the rumor. Wired magazine reported earlier this year “email is crushing Twitter and Facebook for selling stuff online.” And ExactTarget’s Channel Preferences survey found 77 percent of people prefer to get marketing retailed messages through email.
Google Ads
Dynamic Search Ads Complement Pay-per-click Efforts

October 1, 2013 • Matthew Umbro

Google’s Dynamic Search Ads allow pay-per-click advertisers to show text ads based on relevant queries that are not otherwise in an ad campaign. It’s been nearly two years since Google ...
Email & Text Marketing
7 Ideas for Better Ecommerce Marketing Emails

September 26, 2013 • Armando Roggio

Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective. In 2012, 44 percent of promotional email ...
Social Media
Facebook Increases Image Size of Ads

September 25, 2013 • Paul Chaney

Facebook revised some of its ad formats recently to make them more consistent across all devices — desktop and mobile — as well as to improve performance. Ads affected by ...
Social Media
Does Pinterest Help with SEO?

September 20, 2013 • Jill Kocher Brown

The intersection of organic search and Pinterest is actually very small. Still, Pinterest does have a place in search engine optimization as a way to expand a site’s search result ...
Social Media
25 Helpful Facebook Insights Definitions

September 19, 2013 • Kunle Campbell

Facebook Insights offers metrics to analyze your audience beyond age, gender, country, city, and language. You can discover what your audience likes about your page, where the visitors were before they came to your page, and otherwise monitor reach, virality, and more.
Social Media
Twitter’s Lead Generation Ad Format Captures User Data

September 18, 2013 • Paul Chaney

In May, Twitter announced the release of Lead Generation Cards, which are designed to help advertisers highlight specific offers, products, or services and capture user interest directly from within a ...
Email & Text Marketing
When Is the Best Time to Send an Email?

September 17, 2013 • Pamella Neely

"When is the best time to send an email?" is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email, everybody wants to get the best results possible. Nobody wants to mail at the wrong time.
Email & Text Marketing
Email Marketing for the Holidays, Part 2: Implementation

September 17, 2013 • Carolyn Nye

Editor’s Note: This is “Part 2” of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays,
Google Ads
24 Pay-per-click Advertising Tools

September 16, 2013 • Sig Ueland

Managing a pay-per-click advertising campaign can be time-consuming and expensive. Fortunately, there is a wide range of tools available to create efficient ad copy and to optimize your budget. Here is ...
Marketing & Advertising
Holiday Ecommerce Promotions to Prepare in September

September 16, 2013 • Dale Traxler

In “2013 Holiday Ecommerce Preparedness Checklist,” we addressed tasks to do now for the holiday rush. This article adds a few ideas that are more customer and marketing centric. Create New ...
Marketing & Advertising
6 Ecommerce Predictions for the 2013 Holidays

September 12, 2013 • Armando Roggio

U.S. online sales are expected to exceed $61 billion in November and December, making the holiday shopping season vital to small and mid-sized retailers. Six trends — ecommerce growth, mobile sales,
Social Media
Top 10 Social Media Marketing Application Providers

September 11, 2013 • Paul Chaney

I conducted a roundup of top social media marketing app providers nearly a year ago and much has changed since then. Many have added new features and apps, integrated with ...
Influencers & Affiliates
The Rise of Data-driven Affiliate Marketing

September 10, 2013 • Carolyn Kmet

The concept of data-driven decisions has permeated the affiliate marketing channel. With tracking solutions providing access to deeper data, many brands are benefiting from insights into how affiliates are driving ...
Social Media
Facebook Promotions Change Likely to Benefit Smaller Merchants

September 6, 2013 • Paul Chaney

Facebook recently announced a change to its promotions policy that is likely to have a major impact on the way retailers run contests and sweepstakes on the social network. Promotions ...
Cross-border Selling
6 Tips for Selling on Marketplaces this Holiday Season

September 5, 2013 • Armando Roggio

Marketplaces like eBay, Rakuten, and Amazon attract millions of eager shoppers during the holiday season. Online retailers, even small ones, can post products to these marketplaces and earn many additional ...
Google Ads
5 Pay-per-click Filters to Avoid Drowning in Data

September 3, 2013 • Matthew Umbro

The amount of data available to pay-per-click advertisers can seem overwhelming. Advertisers have to find the optimizations that will make the most impact, as many won’t move the needle one ...

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